==== ==== For more information on Mobile Marketing Campaign please check out; http://www.mobilemarketingeu.com/ar/mobile-marketing-campaign.php ==== ====
Mobile Marketing Campaigns are Getting Better Mobile marketing campaigns used to be simply blasting text messages to promote a brand or generate awareness of an event. However, within the last two to three years this has become a little more sophisticated. Technology has evolved to offer such things as live video streaming, multi-player applications, mobile web pages that interact with users, multimedia messaging service (MMS) and a whole variety of useful resources to enable any Brand, Product or Service offering the ability to engage with the consumer how and when they are most receptive. Currently more and more of the world's biggest brands are setting up mobile marketing campaigns and although of late they have only been testing the arena with one-off campaigns they are now laying down solid projects to use this medium as a major part of their advertising strategy. Planning a Mobile Marketing Campaign Although a one off can prove to be quite positive, it will never truly deliver the benefits that a larger, sustained and linked strategy obviously can. Having a well thought out and clear strategy, that utilizes fully the huge advantages that mobile is able to deliver in combination with other on-line, off-line and social media initiatives, then your mobile marketing campaign can be an immense tool at your disposal for generating new business activity. The mobile phone is a very personal possession to some individuals and as such you should always consider this point as often your adverts or messages that are sent to the consumer's phone can be seen as an invasion of their personal or private space. So knowing well in advance who your target audience is likely to be and what action you want those consumers to take when they see your message will allow you to decide upon the most acceptable approach to take. However, your mobile marketing campaign has to offer something relevant and FREE in order to get the consumer to take the initial action. How to Structure Your Mobile Marketing Campaign There are a few objectives to use a mobile marketing campaign but here are a couple:
Take Immediate Action: If you have a clothing boutique or a pizza outlet for example then you may be running a sales event like "Get 30% off if you call in today" or a "2 for 1" offer where the phone user has to take immediate action. The phone user will press a button on their device and either a map will be displayed or a "call now" will connect the user immediately to the store to take advantage of the offer. Gathering Contact Information: If this is your goal then the campaign has to be thoroughly thought out and planned as it will involve an initial offer to engage the user to opt-in to your system. Then you will take them through a series of interactions to build up a relationship and gain their trust to eventually make a sale. However, the nature of this type of marketing is to not only sell to them once but time and time again and also up-sell and cross-sell to them as well. This type of mobile marketing campaign will offer the consumer the method in which they want to be interacted with but the secret here is to encourage the phone user to see the value in using the other channels of delivery you want them to move between. Allow me to explain; you may send an initial offer to their phone which encourages them to give you their contact information but this FREE offer is only part 1 of 3 and that the link to get part two will be sent to them in the 'Thank You confirmation e-mail you send to them for opting-in to the initial offer. The e-mail will give them a link to your Facebook Fan Page which will then have a link to the 3rdpart of the offer which maybe on something like your You Tube channel which will show them a video of your products or services that you want them to buy into. The beauty of a well structured marketing campaign is that if your consumer is a smartphone user then you can get them to view the video on the phone itself. What to consider in creating your mobile marketing campaign Users are more likely to give up their personal contact information if they feel that they are getting something of value back. Therefore, you must: Create a loyalty offer whereby those customers are rewarded for participating and sharing their contact information. Target your offerings to the relevant consumer. Think about the age group, the gender who might want it, the geographic region that are more likely to take advantage of it and the time of day(s) in which your offerings are more likely to be appreciated. The more personal you can make your campaign the more likely it is to succeed and keep on
being successful. Have a way of measuring each part of the process, so that you can test each phase of it will ensure you know just when consumers are taking action. This way you will be able to adjust your strategy and make the necessary tweaks to create future mobile marketing campaigns
And if you that these brief tips were somewhat interesting then why not take a look at some of our other articles on Mobile Marketing itself or on understanding what is the status of Mobile Marketing UK Ian Jillings is the owner of http://www.mobilemarketingeu.com/ar/mobile-marketingcampaign.php where he provides Mobile Marketing tips and resources.
Article Source: http://www.mobilemarketingeu.com/ar/mobile-marketing-campaign.php
==== ==== For more information on Mobile Marketing Campaign please check out; http://www.mobilemarketingeu.com/ar/mobile-marketing-campaign.php ==== ====