Rebecca hollingsworth ppp3 presentation

Page 1

Rebecca Hollingsworth


These 3 Years •

Grown as a person and an illustrator

Life skills

Illustrative skills

Felt unsure about my practice before

Feel like my practice now has a bit of a direction

Confidence


What the course has given me: •

Resources

Connections

Advice

Branding and Professionalism

Confidence

Improvement in my ability


Regular peer reviews and crits

Gain ideas and honest advice from people I trust and respect

Help my progression and aid thoughts

Bank on good people to approach if/ when stuck

Help that I’ll surely miss

Improved on collaborative skills


Digital Skills •

Photoshop – foundation – little skill

Speed and ability improved

Confidence in using mixed media

Ability to connect brief to my ideas and expand them to give wide scope to project


Importance of Research •

Dig in to the subject, get primary data, ask questions, get out there

Supported year 2 and 3 COP

Better at conveying ideas through writing - don’t feel stupid anymore

Interviewing people helped inform work

Gives work more validity / purpose


‘Does this sound smart enough?’ •

Massive turn around this year with my confidence in ability

Gone from failing draft feedback, to getting a first

Has proved that I can tackle anything

Stepped out of comfort zone - meeting people, talking, researching, writing etc.

Time management and organisation

Will aid in a commercial setting when meeting clients


Defining Moment •

I don’t like drawing scenes

Book illustration

Struggle with character design

Tried to be something I wasn’t

Not preferred focus

Pointed me in to the right direction

Prefer objects and motifs


My practice: •

An exploration of colour, shape and texture.

A mix of hand and digital

Inspiration comes from food and nature

Pattern

Motifs


2 sides of my practice 1 – Merchandise •

Stationary, product range and packaging.

Explored mostly last year


2 – Education aspect of my work •

Tackling societal issues

Food Waste

Animal habitat loss

Love Food Hate Waste and RSPB


Link the two •

Merchandise to engage people in educational projects

Feel like this comes through in my work


Food: •

Become a large part of my practice

Something I enjoy to draw

Different shapes, textures and colours

Motifs

Led to food waste project

Something I’d like to take further

Food organistatons

Food magazines – editorial


Promotional Material •

Expanding from last years design

Simplified

Used my patterned work

Communicates ‘me’ as an illustrator

Promo pack and business cards work together = gives brand identity


Online presence •

Social media

Website – Shows my best work

Coincides with promo pack

Instagram – Bit more personal

Linkedin – Direct contact info

Has led to opportunities


Importance of sketchbook •

Development process

Inform me and my work, not to tick a box

Use it to experiment, think and visually research and take part the brief

Vital part of illustrative process

Added section to my website

Quality of my work is lost in finished work


Concrete Experience •

Live briefs

Competitions

Editorial skills

Milk X = shown me I can tackle this type of work successfully

Natural England and Leeds Uni

Was contacted after they saw my nature pack

Doing similar work

Still on-going


RSA Student Design Awards •

‘Waste Not Want Not’ brief

Entered my CoP3 work

Been short-listed

Interview and presentation in London

Exactly the work I want to do


Building Connections: •

Ana Zaja Petrak

Clair Rossiter

Tom Woolley

Lee Wildish

Peter Donnelly

Stephanie Cole

Agencies

Great feedback from Ana and Clair

Feedback on website

Contact Art Directors


Prodigar •

Artist agency and picture library

Contacted on Linkedin

Want to represent me

Learnt a bit more about contracts

Not fantastic but good to have something

Gives me experience

Have something in the pipeline

Can cancel contract anytime


Future plans: •

Holiday

Don’t want to lose this momentum

Natural England – merchandise?

Paid commission/project work to engage with

May lead to a new bid generating more work in other geographical areas

Present it as an idea they buy to help market their area

Nottingham Comic Con - Table accepted – something to work towards


Long Term Ambitions •

Develop editorial experience

Freelance

Stationary brand

Drawing food

Looked at Hallmark, Paper Rose etc

Try make connections with large card companies to get an idea of how a company works commercially

Better Agency

New connections through online presence



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