PHOTOBOOTH The RoyalOpera House photobooth i s desi gned to work i n conj uncti on wi th the concept of fi ndi ng your ‘Inner Opera’. Thi s fun and engagi ng aspect of our cam pai gn ai m s to bri ng young peopl e together and to al l evi ate
the
preconcepti ons that opera
i s
hi stori c,dry,stuffy,form aland tradi ti onal ,and not rel evant to contem porary l i fe. The photo booth al l ows attendees to l eave wi th a branded souveni r of thei r ti m e at the opera;a m om ent
they
can
treasure
al ways— and
hopeful l y, the novel ty of the experi ence wi l l have them tal ki ng l ong after they’ve l eft the event.
#M YINNEROPERA
POSTERS "W e perform ol d m asterworks a l ot of the ti me but we keep perform i ng them because they are real l y m i rrors to us - and as we change, they m ust change wi th us"
Befo ore they have even experi enced i t,the opera i s qui ckl y
di sm i ssed
wanted
capture
to
by
the
young i dea
peopl e. W e
that opera
i s
rel evant to everybody because i t deal s wi th al l ki nds
of
di fferent
aspects
of
the
hum an
condi ti on. Our posters ai m to encourage peopl e to fi nd thei r ‘Inner Opera’ - som ethi ng that they have yet to di scover and appreci ate.