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Pasport Beddinghouse
Company Profile 2016
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Company Profile
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Pasport Our Story Beddinghouse
Content Our Story Our story Mission Strategy Facts E-Commerce Organisation Design Studio Brands & Positioning Manufacturing & Sales Sustainability
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Our Brands Beddinghouse Beddinghouse Ivory Beddinghouses Studio Beddinghouse Kids Kardol & Verstraten KAAT Amsterdam At Home Margaret Muir Marjolein Bastin Ariadne at Home Auping Rivièra Maison Room Seven Bluebellgray Ambiante
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Coming Soon Oilily Mae Engelgeer
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Company Profile
Our Story Beddinghouse BV is a Dutch family business specialising in the design and distribution of bed & bath linen. The company is located in Lisse, in the heart of the flower bulb region, a stone’s throw away from Amsterdam. Founded in 1978, it is considered the market leader in bed linen in the Benelux. However, the market for Beddinghouse outside the Benelux is rapidly growing. Not only does Beddinghouse develop bed & bath linen for its own brands, such as Beddinghouse, Kardol & Verstraten and the lifestyle & accessory brand KAAT Amsterdam, but also for renowned international brands such as Auping, Oilily and Rivièra Maison. Another area of expertise is the extensive experience of Beddinghouse BV in the field of developing private label concepts. The product folio is compiled of, among other things, duvet covers, fitted sheets, moltons, decoration cushions and towels. Every year Beddinghouse presents a new spring collection as well as an autumn collection. These are designed and developed in their own design studio. What all collections have in common is that they are designed in line with the latest fashion & interior trends. What makes Beddinghouse stand out from the rest of the market is its full-service concept. Within the concept both the needs of the end consumer and our client are central. What this means is that Beddinghouse, apart from designing the collections, also provides marketing, sales, ict and logistics support. In this partnership we aim for a care-free collaboration for our client.
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Pasport Our Story Beddinghouse
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Company Profile
History
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Our Story
‘Driven by craftmanship, ambition & passion.
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Company Profile
Mission statement
Everybody, Happy Dreams
Mission Beddinghouse offers trendy brands in bed & bath textiles, based on knowledge, passion and craftsmanship. Authenticity and entrepreneurship are key in our (family owned) company. This is strongly expressed in our relationships. We aim for customer satisfaction and deliver what we promise. We want to a ‘wow-factor’ when in contact with Beddinghouse. Our principal is to create a sustainable future.
Strategy House of Brands We give brands added value by providing more brand experience International Development Benelux, Germany, UK and Asia are the main business areas Strengthen E-Commerce Online and offline sales walk side by side. Strong focus on the omnichannel strategy of our clients. Innovations in Technologies We follow new technologies in design and print. We also focus on the
development of innovative textile products. Sustainability Beddinghouse has a vision for a sustainable future (2020). Our goals set for 2020: • Being part of the Better Cotton Initiative (BCI)–member since 2016 • Eco-friendly packaging • Working together with manufacturers who provide good working conditions for their employees
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Pasport Our Story Beddinghouse Mission Statement; Beddinghouse Facts
Facts Beddinghouse is: • founded in 1978 • Dutch family owned company • market leader in bed linens in the Benelux market Beddinghouse contains: • an extensive collection of (renowned) brands & concepts (own brands & licensed brands) • in-house textile design studio
Beddinghouse offers: • designs based on international trends and the needs of end consumers • a full service concept for customers: marketing concepts & strategies, ict solutions, efficient supply chain management and sourcing services • export to all european countries through local partners and directly to department stores and (online) retail chains • export directly to department stores and retail chains in the Middle East and Asia
• a broad collection of different bedding products: duvet covers, fitted sheets, molton sheets and accessories. extended by bath products like towels, wash cloths and bathrobes
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Company Profile
E-Commerce Beddinghouse provides: • E-commerce solutions for customers from websites and webshops • Dropshipping for individual customers • (Video)content management & high end photography • Online marketing & omnichannel strategies
Corporate Website Here is an example of our corporate websites and related Social Media Pages.
‘Besides, Beddinghouse cooperates closely with main parties in e-commerce.
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Pasport Our Story Beddinghouse E-Commerce
Branded Website & Social Media Here are some examples of our consumer websites or related social media pages.
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Company Profile
Organisation
Board of Directors
Secretary
Human resources
ICT
Finance
Design Studio
Sourcing
Supply Chain Management
QC China
Inventory Management
QC Pakistan
QC India
Sales
Marketing
Key Account Management
Brand Management
Front Office
Graphic Design
Back Office
Marketing Services
Warehousing
Logistics
Sales Office Pakistan
Visual Merchandising
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Our Story Organisation
Departments Design Studio • Analysis of fashion & interior trends • Design and development of textile products for all brand collections and customer-specific projects
Sourcing • Our sourcing is based on technological knowledge, supply chain management and quality control • Maintaining direct contact with our current suppliers’ network for production • Discover and partner with new trustworthy suppliers for sourcing of new prod ucts, innovative materials or production technologies • Optimize sourcing proce dures to attain maximum efficiency • Perform cost and scenario analysis, and benchmarking
Marketing • Monitoring and develop ment of various brands’ identities • Development of photo graphy and packaging • Development of all marketing communication materials (B2B and B2C) • In collaboration with our clients we develop cus tom-made marketing plans • Creation of online (video) content
Sales • Analysis of Retail and Etail demands and translation to a custom-made sales plan • Manage customer projects • Responsible for the sales of season collections during in-house shows, trade fairs and customer visits. • Compile forecasts per collection/item in conjun ction with a customer • Compile quotations and verify conditions • Ensure a consistent supply chain (deliver what we promise)
ICT • Providing an SAP-based enterprise resource plan ning environment. • Support customers during e-commerce projects • Automate and streamline routine activities as far as possible ensuring optimum support for our customers • Organise and support the processes in an efficient manner.
Supply Chain Management/ Logistics • Ensuring optimal delivery of our products as promised to our clients • Supporting customer service/sales in order to further optimize the internal and external process of goods • Handling any inbound/ outbound goods at our warehouse • Storing and repacking goods to support the entire handling of goods • Monitoring, directing and optimizing logistics flows
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Company Profile
Design Studio This is where the magic happens and where our products are passionately created.
Our design are inspired by our travels...
...and by the latest trends in fashion and interior design.
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Our Story Design Studio
We develop and experiment with different techniques and colours. Every collection we bring something surprising.
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Company Profile
History
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Our Story Sustainability
‘Beddinghouse has a vision for a sustainable future.
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Company Profile
Brands & Positioning in the market
Price Level Single Duvet Cover €100,-
€60,-
€20,Conventional Design
High End Design
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Our Story Brands & Positioning; Manufacturing & Sales
Manufacturing & Sales
Beddinghouse sells products in:
Beddinghouse manufactures products in:
• Australia
• Norway
• China
• Belgium
• Poland
• India
• China
• South-Africa
• Pakistan
• Canada
• Sweden
• Portugal
• Denmark
• Spain
• Turkey
• France
• The Netherlands
• Germany
• United Kingdom
• Italy
• USA
• Korea
Manufacturing Countries Selling Countries
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Company Profile
Sustainability
People
Packaging
Corporate Social Responsibility We only collaborate with manufacturers that ensure good working conditions for their employees. In our production chain many employees are young women. By providing them with decent jobs, we contribute to the development of women in societies where the gender pay gap is still fairly big. In the Netherlands we support Dorcas, a help organisation that actively contributes to combating poverty in Eastern European countries. Here is where our duvet covers are given a second life.
Product
Sustainable Packaging Most Beddinghouse products are packed in plastic. Currently, 80% of this packaging is made of PVC which is environmentally harmful. After much research and tests we have found a reliable PVC-free alternative to allow for hygienic packaging that will not cause any damage to the environment. The use of the new packaging will be implemented in stages from 2016 onwards.
All PVC free packaging
Human rights are central
before
Supporting projects in production countries
Product Preservation The majority of our products are made of natural materials and mostly cotton. Cotton is considered a highly contaminating agricultural product. The Better Cotton Initiative (BCI) is committed to a more environmentally-friendly cotton production. Beddinghouse is a member of BCI since 1 January 2016. The focal points of Better Cotton Initiative are: • To minimise the use of pesticides and insecticides • An efficient use and availability of water • A good use and regeneration of land • To preserve the natural diversity • To educate and reward the cotton farmers in accordance to their performance
New
New Packaging
Natural Products Mainly Cotton
all for abetter evironment
Our Goal for 2020 To improve local living standards we will have one or more supporting projects in each production country by 2020. In our own country we will further intensify our collaboration with help organisations and encourage further use of our products.
All our product packaging will be PVC-free by 2020. In this way we can prevent our packaging from having a direct and/or indirect negative impact on nature.
More than 50% of our collections will be made of sustainably produced cotton by 2020.
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Our Story Sustainability
Sustainability Dreams
I hope that in the future we will come to innovative textile designs, which stimulate sustainability and innovation.
Hetty
I recently read a student thesis about ‘Slow Fashion’. This concept can create a far better world but was a complete culture shock for the fashion industry. We are not there yet, but this kind of out-of-the-box thinking inspires me a great deal.
Bianca
(Art Director)
(Key Accountmanager Europe)
I consider it a personal mission to really dedicate myself to recyclingcotton and to hundred percent biodegradable packaging.
Wichert
(Key Accountmanger Benelux)
Sustainability by definition is ultimately cheaper for everyone (less waste, less replacement, less maintenance). And that makes everyone happier.
Johan
(Managing Director)
Packaging Product
I dream of the conscious consumer knowing Beddinghouse as a company that tells the truth about how our products are rendered sustainable.
Jantien
(Marketing Manager)
People
I dream that whenever I visit a supplier and enter the working space, I see the joy in people’s eyes.
Sheng
(Buying Manager)
I find it interesting to see how we can use nature in an innovative way for product development. Connecting ideology and technology ensures a better environment and a better world.
Henriette
(Managing Director)
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Company Profile
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Our Brands
‘We are a House of Brands’
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Company Profile
As the Beddinghouse collections are based on the latest fashion trends they have a contemporary look. The brand “Beddinghouse” became well known for its timeless “block patterns”, but now offers a large versatile collection of designs to suit a wide variety of bedroom interiors. From prints to embroidery, from flowers to textual designs, Beddinghouse offers something for everyone. The collections include both basic and fashionable designs. The fashionable designs are innovative and inspiring, the basic designs are timeless and complement each other perfectly allowing for a multitude of combination possibilities. All for a very attractive price/quality ratio. Beddinghouse Ivory, Beddinghouse Studio and Beddinghouse Kids are also part of the Beddinghouse brand...
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Our Brands Beddinghouse
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Company Profile
...The Beddinghouse Ivory collection consists of classic contemporary designs and all products are made of high quality cotton or cotton satin...
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Our Brands Beddinghouse Ivory
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Company Profile
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Our Brands Beddinghouse Studio
...Beddinghouse Studio designs are fresh, bold and, most importantly, in tune with the latest trends in the world of fashion! The duvet covers are made of high quality cotton and include some beautiful photo prints...
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Company Profile
...Beddinghouse Kids offers cute and cheerful duvet covers for both boys and girls. The designs of Beddinghouse Kids bring fantasy to life!
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Our Brands Beddinghouse Kids
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Company Profile
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Our Brands Kardol & Verstraten
The Kardol & Verstraten brand is a leading bed linen label from Amsterdam and has been commended for its unique designs and high quality bed linen for nearly 20 years. The label is mostly inspired by fashion and metropolitan architecture and presents the market with a most talked-about collection every half year. A Kardol & Verstraten duvet cover stands for top quality bed linen with unique designs resulting in very special duvet cover for each and every bedroom.
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Company Profile
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Our Brands KAAT Amsterdam
KAAT Amsterdam is one of the latest Interior & Lifestyle brands from Amsterdam and draws its inspiration mostly from travelling around the world and meeting new people and cultures. The ultimate goal being the creation of unique items for the home. KAAT Amsterdam’s large collection of decoration cushions, plaids and bedspreads greatly reflects the African, Asian, American and European continents. Even the North Pole. Sunny beaches, wintry discovery trips and romantic meetings are translated into extra special prints and fabrics by KAAT Amsterdam. KAAT Amsterdam will bring the world into your home.
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Company Profile
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Our Brands At Home
The At Home Collection is characterised by rough and sturdy materials that have been refined with a feminine and soft touch. We travel throughout Europe for At Home, to find items that touch us through their uniqueness, craftsmanship and imperfection. These materials inspire us to produce a unique collection that ensures comfort and character. The core values “simplicity”, “robust”, “authentic”, “feminine”, “softness”, “harmony” and “textures” are central for At home and the 2016 Spring Collection. Each At Home design is inspired by a place or moment. These special moments and places were recorded on polaroids that form the basis for our designs.
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Company Profile
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Our Brands Margaret Muir
Margaret Muir bed linen is primarily characterised by the very high quality cotton (percale cotton), the elegant embroidery and delicate handwork. Waking up under a Margaret Muir duvet cover is waking up in the lap of luxury. Their classical and serene look make her duvet covers a match for any bedroom style.
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Company Profile
Marjolein’s passion for the spectacle of nature is of a universal character that appeals to people everywhere. Her emotional connection to everything that crawls, flies, grows and blooms in her garden is clearly expressed in her work. For years these scenes have been artfully adapted in cooperation with Beddinghouse to create beautiful bedding products. Marjolein Bastin duvet covers are made of high quality cotton and only pure and natural materials.
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Our Brands Marjolein Bastin
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Company Profile
Ariadne at Home is the renowned interior decoration/lifestyle magazine from The Netherlands. The strength of Ariadne at Home is the balance between poetry and sobriety. Ariadne at Home allows the reader to experience different interiors while providing ideas and information to help them realise their own dream home. Beddinghouse and Ariadne at Home have joined forces to create a beautiful, sophisticated bed linen collection. Attention has been paid to every detail, from the embroidery on decoration cushions and duvet covers to the prints on their luxury packaging. Combining the Ariadne at Home style with Beddinghouse quality. A superb collection!
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Our Brands Ariadne at Home
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Company Profile
The Auping bed linen collection, produced in conjunction with the Dutch brand Auping, includes a high quality line of duvet covers, decoration cushions, bedspreads and sheets. The Auping collection is the perfect addition to the high quality products that Royal Auping offers. The bed linen collection from Auping corresponds perfectly with the high standards expected from Royal Auping. The collection is of a very high quality, is perfectly executed and finished with attention to every detail.
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Our Brands Auping
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Company Profile
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Our Brands Rivièra Maison
The Rivièra Maison brand is one of exclusiveness, atmosphere and service. This is also expressed in the gorgeous bed linen collections that are developed in collaboration with Beddinghouse and that connect perfectly to the Rivièra Maison themes that change each season. The duvet covers have a very luxurious appearance and are made of comfortable, high quality materials. The Rivièra Maison bed linen collections are suitable for almost any type of interior due to the refined subtle designs and soft neutral colour shades. The unique matching accessories, such as decoration cushions and bedspreads complete the look.
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Company Profile
Room Seven, the brand known since 1995 for its luxurious and exclusive children’s clothing, bedlinen and accessories, has matured. This is evident in a beautiful, richly detailed bed and bathlinen collection for teenagers and (young) adults, which is proudly presented under the name: Room Seven Bed & Bath. The new bed & bath linen collection is offered at a competitive price, but maintains all the high quality characteristics and trademark colours and patterns of the Room Seven fabrics, which have been carefully designed and selected in their studio over the years.
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Our Brands Room Seven
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Company Profile
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Our Brands Bluebellgray
Bluebellgray was founded in 2009 by Fiona (Fi) Douglas; her love of colour and all things floral inspired Fi to create a home textiles collection based on her beautiful hand painted designs. The Bluebellgray Bedding Collection embodies the Bluebellgray style, offering an eclectic mix of modern painterly floral prints and abstract designs complemented by embroideries and textures inspired by the traditional textiles Fi loves to collect on her travels.
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Company Profile
Ambiante is a Dutch brand from the home of Bedding House, House of Bed & Bath. The Ambiante bedding collection is made up of beautiful, contemporary designs and clear patterns. The collection is varied and offers something for everyone, young and old and for every type of bedroom. The price/quality ratio is remarkably good. The quality is reflected in a reasonably priced, comfortable product that is soft to the touch and maintains its quality after washing. Ambiante is simply familiar.
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Our Brands Ambiante
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Company Profile
Coming Soon
Oilily, worldwide known for its vibrant colours and unique designs in women’s and children’s fashion, has made an astonishing revival. Their new fashion collections sparkle and show the world a new Oilily look. However, the key values of the brand remain. Besides fashion for women and children, Oilily chose to expand its product portfolio with a selection of home products. Bedding House B.V. is very proud to become Oilily’s partner in bedding fashion. The first collection is inspired by the latest Oilily fashion collection and is expected in stores by autumn 2016.
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Coming Soon Oilily
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Company Profile
Coming Soon
The work of designer Mae Engelgeer can be described as fresh, modern and eye-catching. All of those elements emerge from Mae’s intuition, ultimately coming together into a unique sensible shole. Reintroducing often forgotten weaving techniques, her aesthetic is freh, light and versatile.
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Coming Soon Mae Engelgeer
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Company Profile
Company Profile 2016 Bedding House B.V. P.O. Box 135 2160 AC Lisse The Netherlands W beddinghouse.com E sales@beddinghouse.com T +31 (0)252 433 080 F +31 (0)252 412 846