Marketing, Communications & Customer Feedback

Communications

Managed by Olivia Morton, the Communications teams are responsible for internal communications across the Group, including the staff intranet, weekly all staff emails and the staff magazine. They also lead on sharing news stories with the media, organising Group events such as the opening of buildings, and keeping an eye on what people are saying about us online so that we can monitor our reputation.

Please get in touch if you have any good new stories to share, would like to develop your team’s section on the staff intranet or add information to our internal email/ magazine. You can get in contact with us via email at communications@bedford. ac.uk.

Customer Feedback

Managed by Jamie Hinckley, the Customer Feedback team lead on gathering and sharing regular feedback from students, parents and employers to measure their satisfaction, working alongside our colleges and Quality department to enhance the student / customer experience. The team also manage the Have Your Say (complaints and suggestions) process, ensuring that feedback is acted upon so that we can continually improve. And finally, the team provides labour market information and other data to help understand our students and customers, and identify skills gaps in our community, to help shape our curriculum offer and approach.

If you are thinking about running a new course but are not sure whether there is demand or would like help with getting feedback from students or customers, please get in touch.

Marketing

Headed up by Sarah Elam, the Marketing team is responsible for attracting applicants and prospective students to our colleges. As well as managing all of the Group’s websites, including course information, they lead on open days, welcome days and other recruitment events. Each year, the team follow a detailed marketing plan for each college to attract people to both apply for a course and convert to enrolment, with lots of ‘keep warm’ activities in place. They are also responsible for engaging with schools, with over 90 school events and career fairs attended this year.

If you are launching a new course, need some help with attracting students or would like to develop your area’s website or course information pages, please get in touch with your marketing lead. You can find out who your lead is by visiting our staff intranet page.