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very year there are billions of searches for images, footage, and music. We delve into latest Creative Trends reports to find out where design, audio, videography, photography and more is heading. With the information gathered we identify the trends that continue to grow throughout 2018.
Instagrammable Brand Experiences: 2017 filled our Instagram feeds with Unicorn Frappuccinos, photo walls, and pop-up experiences, and we do not see that going away. We believe that this trend will continue to grow and expand to all kinds of brands, not just restaurants and retail. These ’grammable experiences are a great way for brands to share with their audience online, then entice them to connect offline at their physical location. Beyond that, these experiences immerse people in a brand’s ethos and help explain their values and product offerings in a way that leads people through an interactive story. (Art by Isaiah Maghanga) Making Still Images More Interesting: With video continuing to have a strong hold on the social world, designers are looking for ways to upgrade still images
Fantasy: For anyone following pop culture right now, you know Game of Thrones. It’s all about the mythical creatures, fantastical landscapes. In terms of the music, it’s epic orchestral music, and everybody is really excited about getting beyond the normal. New Minimalism: A lot of people will think about minimalism being a Scandinavian design concept with clean and crisp lines with lots of white. But now it’s still clean, but with more bold and vibrant colors with fluid styles. Page|
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BeAfrika
