QS TopMBA.com Applicant Survey 2012

Page 1

2012

QS TopMBA.com Applicant Survey By Nunzio Quacquarelli, MA Cambridge, MBA Wharton

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2


Table of Contents

Introduction ........................................................................................... 5 .H\ ÀQGLQJV LQ ............................................................................. 6 'HPRJUDSKLFV ................................................................................ 9 2.

Study plans .................................................................................. 18

3.

Study plan preferences ................................................................ 20

4.

Study plans: Finance options ..................................................... 24

5.

Career objectives .......................................................................... 25

6.

Salary expectations ...................................................................... 27

7.

Sources of information ................................................................ 30

8.

Gender trends ............................................................................... 32

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Introduction The QS TopMBA.com Applicant Survey 2012 is the largest survey of the mindset and aspirations of MBA applicants ever conducted, continuing the annual research undertaken by QS, the world’s leading education specialists, since 1990. 7KH UHVXOWV SURYLGH GHWDLOHG LQVLJKW LQWR WKH VWDWXV DWWLWXGHV JRDOV DQG DPELWLRQV RI 0%$ DSSOLFDQWV ZRUOGZLGH DQG KRZ WKH\ DQG WKH HPSOR\PHQW DQG HGXFDWLRQ PDUNHWV IRU \RXQJ SURIHVVLRQDOV DUH FKDQJLQJ 7KLV VXUYH\ DOORZV YDOXDEOH LQVLJKW LQWR WKH FKDQJLQJ WUHQGV RI ZRUOGZLGH 0%$ DSSOLFDQWV QS contributors Nunzio Quacquarelli LV IRXQGHU DQG PDQDJLQJ GLUHFWRU RI WKH LQWHUQDWLRQDO HYHQWV DQG PHGLD JURXS 46 Quacquarelli Symonds Ltd. Richard Burns KDV EHHQ VSHFLDOL]LQJ LQ EXVLQHVV HGXFDWLRQ MRXUQDOLVP RQ EHKDOI RI 46 IRU RYHU WZR \HDUV FRQWULEXWLQJ DUWLFOHV WR Bloomberg Businessweek, The Times of India DQG PDQ\ RWKHU OHDGLQJ SXEOLFDWLRQV DURXQG WKH ZRUOG +H KDV SUHYLRXVO\ ZRUNHG DV D EXVLQHVV MRXUQDOLVW LQ WKH 0LGGOH (DVW DQG $XVWUDOLD Susan Gatuguta Gitau LV D UHVHDUFK DQDO\VW DQG PHPEHU RI WKH 46 ,QWHOOLJHQFH 8QLW Survey sample 2YHU DSSOLFDQWV ZKR UHJLVWHUHG IRU WKH 46 :RUOG 0%$ 7RXU LQ WKH IDOO RI DQG 6SULQJ ZHUH VXUYH\HG DQG UHVSRQVHV UHFHLYHG IURP 7KRVH VXUYH\HG UDQJH IURP \RXQJ SURIHVVLRQDOV WR H[SHULHQFHG H[HFXWLYHV 7KH VXUYH\ UHVXOWV DUH FRPSDUHG ZLWK UHVXOWV WKURXJKRXW WR SURYLGH time trend analysis.

5 Note to journalists and editors <RX DUH ZHOFRPH WR XVH DQ\ RI WKH WDEOHV EHORZ EXW SOHDVH FUHGLW HDFK DV WKH QS TopMBA. com Applicant Survey 2012 ,QVLJKW LV DOVR DYDLODEOH ZLWKLQ WKH WH[W DWWULEXWDEOH WR 1XQ]LR 4XDFTXDUHOOL PDQDJLQJ GLUHFWRU RI 46 Quacquarelli Symonds. 3OHDVH GLUHFW DOO K\SHUOLQNV DQG RQOLQH UHIHUHQFHV WR KWWS ZZZ 7RS0%$ FRP DSSOLFDQW VXUYH\

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NB: This survey only represents respondents to the QS TopMBA.com Applicant Survey, unless otherwise stated. The ÀJXUHV KHUH DUH QRW VXJJHVWLYH RI RYHUDOO ÀJXUHV IRU DWWHQGHHV DW WKH 46 :RUOG 0%$ 7RXU The entire contents of this publication is protected by international copyright. All rights reserved. No part of this publication may be copied or reproduced in any form without the prior written permission of the publisher. Tables and charts may not be re-worked or presented in any other form without written permission from the publishers and excerpts, tables or charts must be sourced: QS TopMBA.com Applicant Survey 2012.


.H\ ÀQGLQJV Section 1: Sample Demographics

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Section 2: Study plans

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Section 3: Study plan preferences

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Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

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Section 4: Financial support

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Section 5: Career objectives

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Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

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.H\ ÀQGLQJV Section 6: Salary expectations

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Section 7: MBA information sources

Section 8: Gender trends amongst MBA applicants

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Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

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'HPRJUDSKLFV Mean age and years of experience 7KH GDWD GLVSOD\HG LQ WDEOH LQGLFDWHV DQ LQFUHDVH LQ WKH DYHUDJH DJH RI FXUUHQW 0%$ DSSOLFDQWV ZKHQ FRPSDUHG WR WKH VDPH UHVHDUFK LQ ,Q WKH DYHUDJH DJH RI JOREDO 0%$ DSSOLFDQWV UHVSRQGLQJ WR WKH VXUYH\ ZDV \HDUV EXW WKLV \HDU WKDW KDV increased by 0.7 years to 28.3 years.

7DEOH 0HDQ DJH RI UHVSRQGHQWV Regions

Mean ages 2011

2012

Africa & Middle East

28.9

29.8 27.0

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26.5

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27.0

28.7

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Western Europe

28.1

29.6

Latin America

27.4

28.4

US & Canada Globally

27.6

28.7

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27.6 28.3 Source: QS TopMBA.com Applicant Survey 2012

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5-9 years

10+ years

US & Canada

13.0%

2011 2012

46.0% 52.3% 9.5% 37.6%

2011 2012

10

52.9%

Latin America

14.6%

2011 2012

33.2% 41.0% 11.0%

2012 2011

25.8%

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63.2% 18.3% 38.6% 43.0%

2012 2011

12.6%

2012 2011

28.0%

Eastern Europe

59.3% 19.4%

2011 2012

47.2% 33.4% 15.9%

2012 2011

33.7% 50.5%

Asia Pacific

10.2%

2011 2012

32.9% 56.9% 10.2%

2012 2011

27.2%

Africa/Middle East

62.6% 19.0% 37.7%

2012 2011

43.3% 16.4%

2012 2011

31.2% 52.3%

0% 10% 20% 30% Source: QS TopMBA.com Applicant Survey 2012

40%

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60%

70%

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)XUWKHU LQVLJKW LQWR WKH FDXVHV RI WKHVH GHPRJUDSKLF FKDQJHV LQ 0%$ DSSOLFDQWV LV SURYLGHG WKURXJKRXW WKH UHVW RI WKLV UHSRUW


'HPRJUDSKLFV Respondents by region 7KH $VLD 3DFLĂ€F UHJLRQ FRQWLQXHV WR \LHOG WKH KLJKHVW SURSRUWLRQ RI LQWHUQDWLRQDO UHVSRQVHV WR WKH VXUYH\ IROORZHG E\ $IULFD DQG WKH 0LGGOH (DVW 7KH SURSRUWLRQ RI 0%$ FDQGLGDWHV UHVSRQGLQJ IURP 1RUWK $PHULFD DQG :HVWHUQ (XURSH KDYH LQFUHDVHG VOLJKWO\ FRPSDUHG WR

&KDUW 5HVSRQGHQWV E\ UHJLRQ

11 Africa/ Middle East 1

1

Western Europe •‹ƒ ƒ…‹Ď?‹… Latin America 12

Eastern Europe US & Canada

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 3URSRUWLRQDOO\ IHZHU UHVSRQGHQWV IURP (DVWHUQ (XURSH ZKHQ FRPSDUHG WR SUHYLRXV \HDUV PD\ EH H[SODLQHG E\ WKH FXUUHQW HFRQRPLF XQFHUWDLQW\ LQ *UHHFH DQG ZRUULHV RYHU ZKHWKHU DQ\ IXUWKHU QHJDWLYH HYHQWV PD\ VSUHDG WR RWKHU FRXQWULHV LQ WKH UHJLRQ ZLWK FORVH HFRQRPLF OLQNV

Respondents by employment sector 7KH HPSOR\PHQW EDFNJURXQG RI JOREDO 0%$ DSSOLFDQWV UHVSRQGLQJ WR WKH VXUYH\ KDV VHHQ RQO\ VOLJKW FKDQJHV ZKHQ FRPSDUHG WR

7DEOH 3UH 0%$ HPSOR\PHQW E\ VHFWRU Study mode

% of respondents 2011

2012 16

7KH WRS ÀYH EXVLQHVV VHFWRUV VXSSO\LQJ 0%$ DSSOLFDQWV UHPDLQV XQFKDQJHG ÀQDQFH UHWDLO FRQVXOWLQJ WHOHFRPV DQG HQJLQHHULQJ

Finance

14

Retail/ Wholesale

13

11

Consulting

10

10

)LQDQFH KDV LQFUHDVHG LWV VKDUH RI DSSOLFDQWV WR XS IURP DQG ZHOO DKHDG RI DQ\ RWKHU VHFWRU 7KLV LQFUHDVH LV SDUWLFXODUO\ SURQRXQFHG LQ (XURSH SUREDEO\ UHà HFWLQJ WKH FRQWLQXHG PDODLVH DPRQJVW (XURSHDQ EDQNV HQFRXUDJLQJ SHRSOH WR VHHN WKH LQVXUDQFH RI DQ 0%$ TXDOLÀFDWLRQ %\ FRQWUDVW LQ 1RUWK $PHULFD WKH SURSRUWLRQ FRPLQJ IURP ÀQDQFLDO VHUYLFHV GURSSHG VOLJKWO\

Telecoms

8

7

Engineering

6

6

7KHUH KDV EHHQ D VPDOO GHFUHDVH LQ WKRVH FRPLQJ IURP WKH UHWDLO DQG ZKROHVDOH VHFWRU

Manufacturing/ Production

6

6

Education

5

5

Technology

5

4

Government/ Public sector

4

4

Consumer goods

4

4

Energy/ Environment/ Utilities

4

4

Real Estate/ Property

3

3

Media/ Advertising

3

3

Non-profit/ Charity

2

2

Other

15

15

Source: QS TopMBA.com Applicant Survey 2012


'HPRJUDSKLFV

&KDUW (PSOR\PHQW EDFNJURXQG 86 DQG &DQDGD

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 5HODWLYH VWDELOLW\ LQ WKH HPSOR\PHQW EDFNJURXQG RI 0%$ FDQGLGDWHV FRPLQJ IURP WKH 86 DQG &DQDGD LV UHテ?FWLYH RI D FDOPHU HFRQRPLF FOLPDWH LQ WKH UHJLRQ LQ FRPSDULVRQ WR SUHYLRXV \HDUV

12


'HPRJUDSKLFV Employment and background - Latin America ,Q /DWLQ $PHULFD WKHUH KDV EHHQ D LQFUHDVH LQ 0%$ FDQGLGDWHV ZLWK D EDFNJURXQG LQ WKH ÀQDQFLDO VHUYLFHV VHFWRU 0HDQZKLOH /DWLQ $PHULFDQ FDQGLGDWHV FRPLQJ IURP WKH FRQVXOWLQJ VHFWRU KDV DOVR LQFUHDVHG

&KDUW (PSOR\PHQW EDFNJURXQG /DWLQ $PHULFD

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds $V /DWLQ $PHULFD·V ÀQDQFLDO VHFWRU FRQWLQXHV WR JURZ IUHVK PDQDJHPHQW WDOHQW ZLWK ERWK D ORFDO DQG JOREDO PDUNHW XQGHUVWDQGLQJ DUH QHHGHG DQG WKLV LV SHUKDSV D VLJQ WKDW /DWLQ $PHULFDQ ÀQDQFLDO SURIHVVLRQDOV DUH ORRNLQJ WR 0%$ SURJUDPV LQ RUGHU WR JLYH WKHP WKH VNLOOV WR PHHW WKDW GHPDQG

13


'HPRJUDSKLFV Employment and background - Western Europe ,Q :HVWHUQ (XURSH WKHUH KDV EHHQ D VKDUS LQFUHDVH LQ WKH QXPEHU RI 0%$ DSSOLFDQWV FRPLQJ IURP WKH ÀQDQFLDO VHUYLFHV VHFWRU 0HDQZKLOH IHZHU DSSOLFDQWV UHVSRQGLQJ WR WKH VXUYH\ DUH IURP D WHOHFRPV EDFNJURXQG FRPSDUHG WR ,Q WKH UHVXOWV ZH DUH VHHLQJ D UHWXUQ WR ORQJ WHUP OHYHOV RI DSSOLFDQWV ZLWK D WHOHFRPV EDFNJURXQG

&KDUW (PSOR\PHQW EDFNJURXQG :HVWHUQ (XURSH

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )LQDQFLDO VHUYLFHV SURIHVVLRQDOV DUH VHHPLQJO\ ORRNLQJ WR 0%$ SURJUDPV LQ RUGHU WR HLWKHU HQKDQFH WKHLU VNLOO VHW LQ D VHFWRU WKDW WKH\ KRSH ZLOO H[SHULHQFH D VWURQJ UHFRYHU\ LQ D FRXSOH RI \HDUV 7KH\ DUH SODQQLQJ QRZ IRU WKH XSVZLQJ

14


'HPRJUDSKLFV Employment and background - Eastern Europe <HDU RQ \HDU WKHUH DUH QRW DQ\ VLJQLÀFDQW FKDQJHV LQ WKH HPSOR\PHQW EDFNJURXQG RI 0%$ DSSOLFDQWV IURP (DVWHUQ (XURSH :LWK VRPH FRXQWULHV LQ WKH UHJLRQ DERXW WR HPEDUN IXUWKHU RQ VWULFW FRVW VDYLQJ PHDVXUHV LW LV OLNHO\ WKDW UHVXOWV LQ PD\ VHH JUHDWHU FKDQJH

&KDUW (PSOR\PHQW EDFNJURXQG (DVWHUQ (XURSH

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

15


'HPRJUDSKLFV Employment and background - Africa and Middle East 7KH HPSOR\PHQW EDFNJURXQG RI 0%$ DSSOLFDQWV LQ $IULFD DQG WKH 0LGGOH (DVW LV PRUH YDULHG LQ WKDQ LQ SUHYLRXV \HDUV $V ZLWK RWKHU UHJLRQV WKRVH ZLWK D EDFNJURXQG LQ WKH ÀQDQFLDO VHUYLFHV VHFWRU DUH WKH PRVW FRPPRQ +RZHYHU IHZHU UHVSRQGHQWV UHSRUW D EDFNJURXQG LQ WKH HQJLQHHULQJ DQG UHWDLO VHFWRUV ZKLOH RWKHU VHFWRUV KDYH VOLJKWO\ LQFUHDVHG SURSRUWLRQDOO\ UHVXOWLQJ LQ D PRUH YDULHG DSSOLFDQW SRRO IURP WKH UHJLRQ

&KDUW (PSOR\PHQW EDFNJURXQG $IULFD DQG 0LGGOH (DVW

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

16


'HPRJUDSKLFV (PSOR\PHQW DQG EDFNJURXQG $VLD 3DFLÀF 7KH LQGXVWU\ EDFNJURXQG RI FDQGLGDWHV ORFDWHG LQ WKH $VLD 3DFLÀF UHJLRQ KDV QRW FKDQJHG VXEVWDQWLDOO\ LQ 8QOLNH RWKHU UHJLRQV ÀQDQFLDO VHUYLFHV LV QRW WKH PRVW FRPPRQ VHFWRU IRU 0%$ DSSOLFDQWV WR FRPH IURP DV D EDFNJURXQG LQ UHWDLO LV PRUH SUHYDOHQW

&KDUW (PSOR\PHQW EDFNJURXQG $VLD 3DFLÀF

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

17


2. Study plans 7DEOH 3UHIHUUHG VWXG\ PRGH VLQJOH DQVZHU

Study mode

% of respondents

Full time

2011

2012

56.2

55.1

Part time

18.9

17.5

Executive education

10.5

11.7

Distance learning

9.5

10.0

Online learning

5.2

5.6

Preferred study mode ,Q WDEOH VKLIWLQJ SURJUDP IRUPDW SUHIHUHQFHV DUH HYLGHQW WKURXJK WKH VOLJKW LQFUHDVH LQ DSSOLFDQWV VHOHFWLQJ RQOLQH GLVWDQFH DQG H[HFXWLYH 0%$ SURJUDP IRUPDWV FRXSOHG ZLWK D VPDOO GHFUHDVH LQ WKH SRSXODULW\ RI IXOO WLPH 0%$ SURJUDPV 7KH SRSXODULW\ RI SDUW WLPH SURJUDPV KDV GHFUHDVHG SHUKDSV GXH WR WKH FRPSDUDWLYHO\ JUHDWHU Ă H[LELOLW\ RIIHUHG E\ H[HFXWLYH GLVWDQFH DQG RQOLQH RSWLRQV

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KH IXOO WLPH 0%$ UHPDLQV E\ IDU WKH PRVW SRSXODU VWXG\ IRUPDW +RZHYHU UHVXOWV LQ UHYHDO D WHQGHQF\ IRU PRUH 0%$ DSSOLFDQWV WR FRQVLGHU SURJUDP IRUPDWV WKDW FDQ EH FRPELQHG ZLWK ZRUN RU ZKLFK PLQLPL]H WKH WLPH VSHQW RXW RI ZRUN LQ RUGHU WR DWWHQG EXVLQHVV VFKRRO

Preferred MBA program length

7DEOH 3UHIHUUHG SURJUDP OHQJWK VLQJOH DQVZHU

Duration

% of respondents 2011

2012

< 10 months

4.4

5.2

10 - 18 months

43.1

45.2

19 - 24 months

46.1

41.1

> 24 months

6.4

8.5

7DEOH UHYHDOV WKDW IRU WKH ÀUVW WLPH 0%$ SURJUDPV RI PRQWKV RU OHVV LQ GXUDWLRQ DUH QRZ PRUH SRSXODU WKDQ ORQJHU 0%$ SURJUDP IRUPDWV 7KLV KDV EHHQ D GUDPDWLF FKDQJH LQ SRSXODULW\ RYHU WKH ODVW GHFDGH DV WKH WUDGLWLRQDO PRQWK 86 0%$ SURJUDP IRUPDW KDV FRPH XQGHU LQFUHDVLQJ SUHVVXUH to adapt. *See overleaf for chart 2.3: Preferred program length by region

Source: QS TopMBA.com Applicant Survey 2012

7DEOH 5HDVRQV IRU SXUVXLQJ DQ 0%$ PXOWLSOH FKRLFH

Study mode

% of respondents 2011

2012

To improve career prospects

68.7

65.4

To learn new skills

65.5

60.5

Leadership position

58.4

57.7

To build a professional network

49.5

50.5

To enable a career change

44.2

43.6

To boost salary

34.7

34.8

To start own business

33.4

30.6

Primarily for education

31.5

28.4

Source: QS TopMBA.com Applicant Survey 2012

Reasons for pursuing an MBA 7R LPSURYH FDUHHU SURVSHFWV WR OHDUQ QHZ VNLOOV DQG WR WDNH XS D OHDGHUVKLS SRVLWLRQ UHPDLQ WKH WKUHH SULPDU\ PRWLYDWRUV WR WDNH DQ 0%$ EXW WKHVH IDFWRUV KDYH GURSSHG VOLJKWO\ \HDU RQ \HDU %XLOGLQJ D SURIHVVLRQDO QHWZRUN DQG ERRVWLQJ VDODU\ DUH WKH RQO\ IDFWRUV WKDW KDYH EHFRPH PRUH LPSRUWDQW LQ WKDQ LQ 7KLV \HDU DSSOLFDQWV VHOHFWHG IHZHU RSWLRQV WR H[SODLQ WKHLU PRWLYDWLRQV IRU WDNLQJ DQ 0%$ 7KLV LV PRVW OLNHO\ D UHVXOW RI WKH ROGHU GHPRJUDSKLF RI UHVSRQGHQWV WR WKLV \HDU¡V VXUYH\ DV WKH\ DUH OLNHO\ WR KDYH D FOHDUHU SLFWXUH RI ZK\ WKH\ ZDQW WR JDLQ an MBA.

18


Study plans &KDUW 3UHIHUUHG SURJUDP OHQJWK E\ UHJLRQ < 10 months

10-18 months

19-24 months

> 24 months

US & Canada

11.9% 56.6%

2012

28.5% 2.9% 10.6% 59.9%

2011

19

27.5% 2.1%

Latin America

6.0% 38.3%

2012

50.4% 5.3% 6.4% 40.5%

2011

47.6% 5.5%

Western Europe

6.3% 29.4%

2012

60.2% 4.1% 7.3% 28.7%

2011

54.1% 9.8%

Eastern Europe

6.6% 29.9%

2012

60.4% 3.0% 10.7% 33.9%

2011

52.5% 2.9%

Asia Pacific

7.5% 42.2% 44.3%

2012 6.1% 6.5%

45.8% 42.3%

2011 5.4%

Africa/Middle East

11.2% 40.3% 41.6%

2012 6.9% 12.0% 33.0%

2011

48.1% 6.9% 0%

10%

20%

30%

40%

50%

60%

70%

Source: QS TopMBA.com Applicant Survey 2012

Preferred program length by region ,Q FKDUW ZH VHH WKH FRQWLQXHG VKLIW LQ SURJUDP OHQJWK SUHIHUHQFH WRZDUGV VKRUWHU 0%$ FRXUVHV KDV RFFXUUHG LQ DOO UHJLRQV H[FHSW $IULFD DQG 0LGGOH (DVW )RU WKH ÀUVW WLPH $VLDQ FDQGLGDWHV SUHIHU VKRUWHU PRQWK 0%$ SURJUDPV RYHU WKH WUDGLWLRQDO PRQWK IRUPDW 1RUWK $PHULFD LV QRZ WKH RQO\ UHJLRQ LQ WKH ZRUOG ZKHUH WKH PRQWK SURJUDP OHQJWK UHPDLQV WKH PRVW SRSXODU 0%$ IRUPDW %RWK :HVWHUQ DQG (DVWHUQ (XURSHDQ FDQGLGDWH SUHIHUHQFH WRZDUGV PRQWK SURJUDPV KDV DOVR LQFUHDVHG SUREDEO\ SDUWO\ GULYHQ E\ HFRQRPLF XQFHUWDLQW\ DQG DQ XQZLOOLQJQHVV WR EH RXW RI WKH ZRUNIRUFH IRU WRR ORQJ


3. Study plan preferences Top 20 MBA study destinations :KLOH WKH 86 DQG WKH 8. FOHDUO\ UHPDLQ WKH WRS WZR SUHIHUUHG GHVWLQDWLRQV IRU 0%$ DSSOLFDQWV WKHLU OHDG KDV GHFUHDVHG \HDU RQ \HDU FRQWLQXLQJ D WUHQG RI WKH ODVW ÀYH \HDUV DV PRUH DQG PRUH FRXQWULHV EHFRPH UHOHYDQW as MBA study destinations.

Table 3.1: Top 20 MBA study destinations Top 20 destinations 2012 Rank

2012 %

2011 Rank

United States

1

62.3

1

United Kingdom

2

40.0

2

France

3

20.4

3

Canada

4

17.6

5

Spain

5

15.3

4

Australia

6

15.2

6 8

Switzerland

7

12.7

Germany

8

12.6

7

Singapore

9

12.6

9

Netherlands

10

8.3

11

Italy

11

7.5

10 15

China

12

6.1

Sweden

13

5.8

12

India

14

5.5

13 19

UAE

15

5.5

New Zealand

16

5.3

12

Belgium

17

5.2

14

South Africa

18

3.9

29

Japan

19

3.7

15

Denmark

20

3.7

16

$V WDEOH UHYHDOV FRXQWULHV RXWVLGH RI 1RUWK $PHULFD DQG :HVWHUQ (XURSH ZKLFK GLG QRW IHDWXUH DV 0%$ VWXG\ GHVWLQDWLRQV D GHFDGH DJR DUH ULVLQJ XS WKH WRS GHVWLQDWLRQ OLVW HDFK \HDU 6LQJDSRUH LV QRZ WK &KLQD KDV ULVHQ WR WK WKH 8$( WR WK DQG 6RXWK $IULFD WR WK PRVW SRSXODU 0%$ VWXG\ destination.

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds $V FRXQWULHV VXFK DV &KLQD DQG 6RXWK $IULFD LQFUHDVLQJO\ IHDWXUH LQ JOREDO HFRQRPLF GLVFXVVLRQ 0%$ DSSOLFDQWV DUH EHLQJ DWWUDFWHG WR ORFDO EXVLQHVV VFKRROV DLPLQJ WR EHQHĂ€W IURP GHYHORSLQJ D FXOWXUDO XQGHUVWDQGLQJ DQG FORVH WLHV ZLWK ORFDO HPSOR\HUV +RZHYHU DW WKH VDPH WLPH WKH WRS GHVWLQDWLRQV UHWDLQ D VWURQJ OHDG LQ SRSXODULW\ DPRQJVW 0%$ DSSOLFDQWV DQG DUH DOPRVW H[FOXVLYHO\ ZHVWHUQ QDWLRQV 7KH RQO\ H[FHSWLRQ LV 6LQJDSRUH D QDWLRQ ZHOO NQRZQ IRU RIIHULQJ :HVWHUQ EXVLQHVV LGHDOV DV ZHOO DV VWURQJ EXVLQHVV HGXFDWLRQ OLQNV WR (XURSH 7KH GRPLQDQFH RI (XURSHDQ DQG 1RUWK $PHULFDQ EXVLQHVV HGXFDWLRQ GHVWLQDWLRQV UHĂ HFWV WKH ORQJ KLVWRU\ DQG JRRG UHSXWDWLRQ RI EXVLQHVV VFKRROV ORFDWHG LQ WKRVH FRXQWULHV

20


Study plan preferences 7DEOH 3UHIHUUHG 0%$ VWXG\ GHVWLQDWLRQ E\ UHJLRQ Preferred destination

Respondent’s home region

Africa & Middle East United States 52.3 % United Kingdom 43.4 %

62.9 %

Eastern Europe 59.5 %

Western Europe 51.4 %

Latin America 64.0 %

US & Canada 82.9 %

38.1 %

56.8 %

59.5 %

39.0 %

16.0 %

$VLD 3DFLÀF

France

17.0 %

19.1 %

33.9 %

32.5 %

24.3 %

7.7 %

Canada

21.8 %

19.5 %

16.1 %

9.3 %

19.0 %

14.2 %

Spain

11.8 %

11.9 %

16.7 %

23.7 %

33.3 %

9.6 %

Australia

14.3 &

21.9 %

8.6 %

10.9 %

18.5 %

3.1 %

Switzerland

9.6 %

12.7 %

22.3 %

20.0 %

15.8 %

3.4 %

Germany

10.5 %

12.5 %

26.2 %

16.0 %

17.3 %

2.5 %

Singapore

5.1 %

23.7 %

6.5 %

10.5 %

3.3 %

2.8 %

Netherlands

8.6 %

7.0 %

15.5 %

12.8 %

11.3 %

2.6 %

Italy

3.7 %

6.4 %

15.2 %

12.5 %

13.5 %

3.2 % 2.6 %

China

3.3 %

8.6 %

4.2 %

6.3 %

7.3 %

Sweden

6.2 %

5.6 %

13.1 %

6.1 %

6.8 %

1.2 %

India

1.6 %

11.8 %

0.9 %

1.9 %

0.5 %

2.2 %

UAE

15.4 %

3.8 %

2.7 %

5.3 %

1.3 %

1.9 %

New Zealand

4.7 %

7.8 %

4.8 %

2.6 %

6.0 %

1.2 %

Belgium

4.4 %

4.9 %

9.8 %

7.4 %

6.3 %

1.7 %

South Africa

15.2 %

1.8 %

0.9 %

2.3 %

1.8 %

0.5 %

Japan

1.6 %

5.4 %

3.9 %

2.6 %

5.5 %

1.2 %

Denmark

2.5 %

3.7 %

8.9 %

4.7 %

3.0 %

1.7 %

Source: QS TopMBA.com Applicant Survey 2012

Preferred MBA study destination by region 7KRXJK DOWHUQDWLYH GHVWLQDWLRQV DUH JUDGXDOO\ EHFRPLQJ PRUH SRSXODU LW UHPDLQV ODUJHO\ DPRQJVW FDQGLGDWHV RULJLQDWLQJ IURP WKH VDPH UHJLRQ DV VKRZQ LQ WDEOH ZKHUH 0%$ DSSOLFDQWV IURP WKH $VLD 3DFLÀF UHJLRQ DUH VKRZQ WR EH SURSRUWLRQDOO\ WKH ODUJHVW DSSOLFDQW SRRO IRU 0%$ SURJUDPV LQ &KLQD DQG ,QGLD ZKLOH WKRVH EDVHG LQ $IULFD DQG WKH 0LGGOH (DVW DUH WKH VRXUFH RI LQFUHDVHG GHPDQG WR VWXG\ LQ WKH 8$( DQG 6RXWK $IULFD 7KRXJK SRSXODU LQ HYHU\ UHJLRQ EXVLQHVV VFKRROV LQ WKH 86 DUH PRVW SRSXODU ZLWK GRPHVWLF DSSOLFDQWV ² RI 1RUWK $PHULFDQV VHHN WR VWXG\ LQ WKH 86$ $XVWUDOLDQ EXVLQHVV VFKRROV DUH PRVW DWWUDFWLYH WR FDQGLGDWHV IURP WKH $VLD 3DFLÀF UHJLRQ 7KH EULHI

IDOO LQ GHPDQG DPRQJVW $VLDQV VHHNLQJ WR VWXG\ LQ $XVWUDOLD LQ D UHVXOW RI EDG SXEOLFLW\ DURXQG UDFLDO DEXVH DJDLQVW $VLDQ VWXGHQWV ² VHHPV WR EH ZHDULQJ RII Spain remains a popular destination for Latin $PHULFDQ 0%$ DSSOLFDQWV EXW LWV SRSXODULW\ KDV ZDQHG LQ UHFHQW \HDUV ,Q SDUW WKLV FRXOG EH H[SODLQHG E\ /DWLQ $PHULFDQ DSSOLFDQWV ZLVKLQJ WR LPPHUVH WKHPVHOYHV LQ D FRPSOHWHO\ GLIIHUHQW ODQJXDJH DQG FXOWXUH KRZHYHU LW ZRXOG EH QDwYH WR WKLQN WKDW WKH 6SDQLVK HFRQRP\·V FXUUHQW ZRHV DQG KLJK UDWHV RI XQHPSOR\PHQW DPRQJVW WKH JHQHUDO SXEOLF ZHUHQ·W SOD\LQJ D SDUW 7KLV WKHRU\ LV EDFNHG XS E\ WKH GDWD LQ WDEOH ZKLFK VKRZV DOPRVW KDOI RI JOREDO 0%$ DSSOLFDQWV FKRRVH D VWXG\ GHVWLQDWLRQ EHFDXVH WKH\ ZRXOG OLNH WR ZRUN WKHUH DIWHUZDUGV

21


Study plan preferences Table 3.3: Reasons for preferred MBA study destination Reasons

Reasons for preferred MBA study destinations

% of respondents 2011

,Q WDEOH WKH LPSRUWDQFH RI 0%$ DFFUHGLWDWLRQ UDQNLQJV DQG UDWLQJV LV FOHDU ZLWK WKH FRQWLQXHG SURPLQHQFH DPRQJVW 0%$ DSSOLFDQWV RI ¶LQWHUQDWLRQDO UHFRJQLWLRQ RI TXDOLÀFDWLRQV· ZKHQ VHOHFWLQJ ZKHUH WR VWXG\ WKHLU 0%$ SURJUDP

2012

International recognition of qualifications

69.9

Cultural interest and lifestyle

59.2

52.5

Would like to work there afterwards

41.0

49.0

67.5

Target school

47.8

47.6

Scholarship/ Financial aid availability

45.3

44.0

Create network

34.5

36.0

Improve language skills It is (or is near to) the country I currently work in

37.8

33.6

14.9

17.8

Family connection

12.5

13.7

Visa situation

8.3

8.3

22

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KLV \HDU WKHUH LV D FOHDU SUHIHUHQFH DPRQJVW JOREDO DSSOLFDQWV UHVSRQGLQJ WR WKH VXUYH\ WRZDUGV FDUHHU JRDOV UDWKHU WKDQ OLIHVW\OH FKRLFHV ZKHQ VHOHFWLQJ ZKHUH WR VWXG\ 5HDVRQV VXFK DV ¶ZRXOG OLNH WR ZRUN WKHUH DIWHUZDUGV· DQG ¶FUHDWH D QHWZRUN· KDYH SURYHQ PRUH SRSXODU H[SODQDWLRQV IRU VHOHFWLQJ D VWXG\ GHVWLQDWLRQ ZKHQ FRPSDUHG WR ZKLOH FKRLFHV VXFK DV ¶FXOWXUDO LQWHUHVW DQG OLIHVW\OH· DQG ¶LPSURYH ODQJXDJH VNLOOV· KDYH GURSSHG FRQVLGHUDEO\ LQ SRSXODULW\

7DEOH &ULWHULD IRU VHOHFWLQJ ZKLFK 0%$ SURJUDP V WR DSSO\ WR Criteria

Ranking

Rank

Africa & Middle East

Asia 3DFLÀF

Eastern Europe

Western Latin Latin Europe America America

US & Canada 5

Scholarships/ Financial aid

1

1

1

1

4

1

School reputation

2

2

2

2

1

2

1

Return on investment

3

6

4

4

2

4

2

Quality of research/ Academic staff

4

3

6

3

3

3

6

Career placement record

5

7

3

4

4

9

3

Accreditation status

6

4

8

9

6

5

4

Affordability

7

5

5

6

10

6

11

School specilizations

8

9

9

7

9

7

8

Teaching style

9

8

7

8

7

8

13

Recent school ranking

10

10

11

10

8

10

7

Profile of students/ Alumni

11

12

10

12

11

11

9

Employer’s recommendation/ choice

12

14

12

11

12

13

14

Convenience of location Attended/ respected by peers & colleagues

13

12

15

13

14

12

12

14

15

13

14

13

15

10

15 Course length Source: QS TopMBA.com Applicant Survey 2012

11

14

15

14

14

15

Criteria for selecting which MBA program 7DEOH VKRZV D FOHDU SUHIHUHQFH DPRQJVW 0%$ DSSOLFDQWV RXWVLGH RI 1RUWK $PHULFD DQG :HVWHUQ (XURSH WRZDUGV 0%$ SURJUDPV WKDW RIIHU ÀQDQFLDO DLG DQG VFKRODUVKLS LQFHQWLYHV 0HDQZKLOH JOREDOO\ SRSXODU ZKHQ VHOHFWLQJ ZKLFK EXVLQHVV VFKRRO WR DSSO\ WR LV WKH VFKRRO·V UHSXWDWLRQ 7KLV LV PRVW HYLGHQW LQ 1RUWK $PHULFD DQG :HVWHUQ (XURSH ZKHUH FDQGLGDWHV FRQVLGHU LW WKH PRVW LPSRUWDQW IDFWRU &RXUVH OHQJWK LV ORZ GRZQ RQ WKH OLVW RI FRQVLGHUDWLRQV DPRQJVW FDQGLGDWHV LQ HYHU\ UHJLRQ VXJJHVWLQJ WKDW FDQGLGDWHV DUH ZLOOLQJ WR LQYHVW ORQJHU SHULRGV RI WLPH LQ WKHLU 0%$ HGXFDWLRQ LQ RUGHU WR HQVXUH FDUHHU YDOXH LQ WKHLU TXDOLÀFDWLRQ RQFH WKH\ JUDGXDWH


Study plan preferences Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds :KHQ ORRNLQJ DW ¶&ULWHULD IRU VHOHFWLQJ ZKLFK 0%$ SURJUDP WR DSSO\ WR· WDEOH D FOHDU UHJLRQDO VSOLW LQ WKH SULRULWLHV IRU DSSOLFDQWV LV HYLGHQW 0%$ DSSOLFDQWV FRPLQJ IURP 1RUWK $PHULFD DQG :HVWHUQ (XURSH KLJKOLJKW IDFWRUV VXFK DV ¶UHWXUQ RQ LQYHVWPHQW· DQG ¶FDUHHU SODFHPHQW UHFRUG· DV EHLQJ KLJK XS RQ WKHLU OLVW RI FRQVLGHUDWLRQV SULRULWL]LQJ WKHP RYHU IDFWRUV VXFK DV ¶VFKRODUVKLSV ÀQDQFLDO DLG· DQG ¶DIIRUGDELOLW\· ,Q WKHVH WZR UHJLRQV LW VHHPV WR EH WKH FDVH WKDW DSSOLFDQWV DUH ORRNLQJ WR WKH ORQJ WHUP ÀQDQFLDO EHQHÀWV RI PDQDJHPHQW HGXFDWLRQ LQ RUGHU WR SD\ IRU WKHLU HGXFDWLRQ DQG DGYDQFH WKHLU FDUHHUV 0HDQZKLOH LQ WKH $IULFD 0LGGOH (DVW DQG /DWLQ $PHULFDQ UHJLRQV IDFWRUV VXFK DV ¶UHWXUQ RQ LQYHVWPHQW· DQG ¶FDUHHU SODFHPHQW UHFRUG· DSSHDU ORZ GRZQ LQ WKHLU SULRULWLHV ZKLOVW ¶DFFUHGLWDWLRQ VWDWXV· DSSHDUV PRUH important.

7DEOH 3UHIHUUHG 0%$ VSHFLDOL]DWLRQV MBA Specializations

% of respondents 2011

2012

Strategy

50.3

51.1

General management

51.9

49.6

International management

46.9

45.1

Finance

38.4

42.4

Leadership

37.3

37.3

Entrepreneurship

33.6

33.6

Marketing Operations management

34.3

29.7

22.0

21.7

Technology management

23.3

19.8

E-commerce

11.8

12.0

CSR

13.2

11.9

,Q WHUPV RI ZKLFK FRUH VSHFLDOL]DWLRQV 0%$ DSSOLFDQWV ZRXOG OLNH WR IRFXV RQ WDEOH VKRZV VOLJKW FKDQJHV LQ FRPSDULVRQ WR UHVSRQGHQWV LQ 7KRXJK VWUDWHJ\ QRZ WRSV WKH OLVW WDNLQJ RYHU IURP JHQHUDO PDQDJHPHQW WKHUH LV QRW D VLJQLÀFDQW FKDQJH LQ WKH SURSRUWLRQ RI DSSOLFDQWV ZLVKLQJ WR SXUVXH PRGXOHV RU VSHFLÀF SURJUDPV IRFXVHG LQ WKHVH DUHDV :KDW LV LPSRUWDQW LV WKH ORQJ WHUP WUHQG WKDW HDFK \HDU DURXQG RI 0%$ DSSOLFDQWV ORRN WR VSHFLDOL]H LQ ERWK VWUDWHJ\ DQG JHQHUDO PDQDJHPHQW UHSUHVHQWLQJ WKH WUDGLWLRQDO YLHZ RI DQ 0%$ SURJUDP DV D KROLVWLF DSSURDFK WR EXVLQHVV DQG PDQDJHPHQW 7KLV LV IXUWKHU HQKDQFHG E\ WKH SRSXODULW\ RI LQWHUQDWLRQDO PDQDJHPHQW OHDGHUVKLS DQG RSHUDWLRQV PDQDJHPHQW

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )LQDQFH KDV JURZQ LQ SRSXODULW\ LQ ZLWK PRUH UHVSRQGHQWV KLJKOLJKWLQJ WKH VXEMHFW DV D SUHIHUUHG 0%$ VSHFLDOL]DWLRQ 7KLV UHYHUVHV D WUHQG RI UHFHQW \HDUV ZKLFK VDZ D VOLJKW GHFOLQH LQ WKH SRSXODULW\ RI ÀQDQFH DPRQJVW 0%$ DSSOLFDQWV SDUWO\ DV D UHVXOW RI WKH VWURQJ FULWLFLVP JLYHQ WR WKH VHFWRU IRU LWV LQYROYHPHQW LQ WKH ÀQDQFLDO FULVLV 7KH SURSRUWLRQ RI DSSOLFDQWV NHHQ RQ VWXG\LQJ FRUSRUDWH VRFLDO UHVSRQVLELOLW\ KDV GURSSHG JUDGXDOO\ RYHU WKH ODVW IHZ \HDUV IURP LQ WR MXVW XQGHU WKLV \HDU ,W·V XQOLNHO\ WKLV LV DV D UHVXOW RI OHVVHQLQJ LQWHUHVW EXW PRUH WKDW PDQ\ 0%$ SURJUDPV KDYH QRZ LQFRUSRUDWHG FRUSRUDWH VRFLDO UHVSRQVLELOLW\ DFURVV WKHLU HQWLUH SURJUDP LQ UHDFWLRQ WR WKH ÀQDQFLDO FULVLV DQG WR IXOÀOO WKHLU FRPPLWPHQW WR WUDLQ WKH EXVLQHVV OHDGHUV RI WKH IXWXUH

Deciding which MBA program format is best for you? Get expert advice at TopMBA.com/business-schools/mba-programs

23


4. Study Plans: Finance options 7DEOH 0%$ ÀQDQFLQJ RSWLRQV

7DEOH 0%$ VFKRODUVKLSV

% of respondents

Finance options

% of respondents

2012

2011

2012

Scholarships

52.0

57.7

Study with no scholarship

Loan

16.9

14.5

Source: QS TopMBA.com Applicant Survey 2012

Own savings

11.9

13.8

Parents/ Family

6.6

4.5

Company sponsorship

12.6

9.5

No

Yes

32.2

67.8

MBA scholarships

Source: QS TopMBA.com Applicant Survey 2012

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7DEOH 5HJLRQDO FRPSDULVRQ RI 0%$ ÀQDQFLQJ RSWLRQV

Regional comparison of MBA ÀQDQFLQJ RSWLRQV

Financing options %

2012 Company Loan sponsorship

Own savings 11.8

Africa/ Middle East 13.7

4.3

Asia Pacific

10.4

13.6

11.3

Eastern Europe

4.7

11.8

17.8

Western Europe

9.3

16.1

22.2

Latin America

5.0

12.1

13.2

US & Canada

7.5

30.2

13.5

Source: QS TopMBA.com Applicant Survey 2012

:KHQ ORRNLQJ DW WDEOH FDQGLGDWHV FRPLQJ IURP 1RUWK $PHULFD DQG Parents/ Family Scholarships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

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds ,Q 1RUWK $PHULFD DQG :HVWHUQ (XURSH VRXUFLQJ IXQGLQJ WKURXJK ORDQV LV ZLGHO\ FRQVLGHUHG WR EH HDVLHU DQG PRUH VRFLDOO\ DFFHSWDEOH WKDQ LQ RWKHU UHJLRQV 7KLV LV UHÁHFWHG WKURXJK WKH KLJK SURSRUWLRQV RI DSSOLFDQWV IURP 1RUWK $PHULFD DQG :HVWHUQ (XURSH RSWLQJ WR IXQG WKHLU 0%$ HGXFDWLRQ WKURXJK ORDQV LQ table 4.3. &RPSDULQJ WKH GDWD LQ WDEOH WR WKH FXUUHQW VDODU\ GDWD DPRQJVW 0%$ DSSOLFDQWV VKRZQ LQ WDEOH KLJKOLJKWV WKDW WKRVH ZLWK ORZHU VDODULHV WHQG WR UHO\ RQ VFKRODUVKLSV UDWKHU WKDQ RWKHU SRVVLELOLWLHV VXFK DV IDPLO\ IXQGLQJ ORDQV DQG FRPSDQ\ VSRQVRUVKLS )RU H[DPSOH WKH IRXU UHJLRQV ZLWK WKH ORZHVW FXUUHQW DYHUDJH VDODULHV $IULFD DQG WKH 0LGGOH (DVW $VLD 3DFLÀF (DVWHUQ (XURSH DQG /DWLQ $PHULFD DUH DOVR WKH IRXU UHJLRQV ZKHUH DSSOLFDQWV DUH PRVW OLNHO\ WR UHO\ RQ IXQGLQJ WKURXJK VFKRODUVKLSV

24


5. Career objectives 7DEOH ,QWHQGHG LQGXVWU\ SRVW 0%$

Engineering

Finance

Government/ Public sector

Manufacturing/ Production

Media/ Advertising

Retail/ Wholesale

Technology

Telecoms

7.5

2.6

8.4

3.7

21.0

6.1

5.7

3.0

3.3

2.1

10.9

3.0

19.6

36.6

4.9

2.6

2.3

13.2

3.0

9.1

11.3

6.0

5.7

5.3

2.6

Education

17.4

2.5

24.6

4.4

5.0

14.3

10.6

5.0

8.1

5.6

0.9

8.7

1.9

Energy/ Environment/ Utilities 30.9 Engineering 21.4

4.7

3.3

45.8

13.1

17.8

4.4

8.7

1.8

3.3

1.8

11.3

1.8

3.6

2.6

10.7

34.0

10.9

3.8

10.5

2.1

1.2

1.4

13.1

1.4

Finance

5.8

3.0

5.3

1.6

47.6

6.9

5.5

2.5

2.8

2.9

7.3

2.4

28.0

1RQ SURÀW &KDULW\

Energy/ Environment/ Unilities

42.1

Consumer goods

Consumer goods

Consulting

Current sector

Consulting

Education

Intended industry post MBA %

Latin America

Government/ Public sector

26.8

2.8

2.5

7.0

3.5

19.7

29.2

4.2

3.5

4.9

1.8

7.0

2.8

Manufacturing/ Production Media/ Advertising

20.6

9.8

3.0

8.2

7.8

12.6

3.4

30.0

4.3

2.3

3.0

8.7

0.5

22.2

16.2

3.7

5.1

0.5

10.2

4.6

3.7

38.9

2.8

3.7

8.8

6.5

Non-profit/ Charity

27.5

3.9

12.4

7.8

1.3

13.1

14.4

2.0

9.8

34.6

2.0

3.9

1.3

Retail/ Wholesale

46.1

6.1

4.4

7.1

11.3

20.5

6.1

6.7

6.1

5.6

2.9

56.0

10.9

Technology

11.2

2.4

0.7

2.6

3.8

6.2

1.6

1.8

1.6

1.5

0.9

11.9

17.7

22.0 7.9 5.4 Source: QS TopMBA.com Applicant Survey 2012

6.3

2.9

21.3

7.1

8.8

5.6

3.6

2.9

8.6

2.5

Telecoms

Intended industry post-MBA Many candidates take an MBA to seek career SURJUHVVLRQ DQG WR VWD\ DQG ZRUN LQ WKH VDPH LQGXVWU\ 7KH PRVW SRSXODU LQGXVWU\ IRU 0%$ GULYHQ FDUHHU SURJUHVVLRQ LV ÀQDQFH ZLWK VHHNLQJ WR UHWXUQ 6HFRQG ZLWK VHHNLQJ WR UHWXUQ LV HQHUJ\ DQG XWLOLWLHV 7KLUG LV FRQVXOWLQJ ZLWK DQG IRXUWK LV PHGLD DQG DGYHUWLVLQJ ZLWK VHHNLQJ WR UHWXUQ 7KRXJK FDUHHU VZLWFKLQJ 0%$ DSSOLFDQWV DUH FRPPRQSODFH DV VKRZQ LQ WDEOH LW LV IDU PRUH FRPPRQ IRU 0%$ DSSOLFDQWV WR KROG WKH SULPDU\ GHVLUH WR UHPDLQ LQ WKHLU FXUUHQW LQGXVWU\ ,Q IDFW

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Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )RU WKRVH WDNLQJ DQ 0%$ LQ RUGHU WR KHOS WKHP FKDQJH FDUHHUV LQWR D QHZ LQGXVWU\ FRQVXOWLQJ LV WKH FOHDU IDYRULWH DPRQJVW SHRSOH RI DOPRVW DOO FDUHHU EDFNJURXQGV )LQDQFH D WUDGLWLRQDOO\ SRSXODU VHFWRU IRU 0%$V WR ZRUN LQ KDV RQFH DJDLQ SURYHG H[WUHPHO\ SRSXODU DPRQJVW WKRVH DOUHDG\ ZRUNLQJ LQ WKH LQGXVWU\ EXW KDV UHWXUQHG WR SRSXODULW\ DPRQJVW 0%$ FDUHHU FKDQJHUV

25


Career objectives &KDUW :KHUH FDQGLGDWHV VHH WKHPVHOYHV LQ \HDUV

2011

2012

26

Source: QS TopMBA.com Applicant Survey 2012

Where candidates see themselves in 10 years &KDUW LV IXUWKHU SURRI RI WKH KLJKO\ DPELWLRXV QDWXUH RI 0%$ DSSOLFDQWV ZLWK ERWK HQWUHSUHQHXULDO VSLULW DOPRVW VHH WKHPVHOYHV UXQQLQJ WKHLU RZQ EXVLQHVV DQG YLVLRQV RI ULVLQJ WR WKH XSSHU HFKHORQV RI EXVLQHVV DOPRVW VHH WKHPVHOYHV EHFRPLQJ D &(2 RI D ODUJH FRPSDQ\ ZKLOH RYHU H[SHFW WR EHFRPH D GLUHFWRU RI D ODUJH SXEOLF FRPSDQ\

Expected weekly hours post-MBA 7KHVH DPELWLRQV DUH XQOLNHO\ WR EH IXOÀOOHG ZLWKRXW D KXJH DPRXQW RI ZRUN DQG DV WDEOH VKRZV 0%$ DSSOLFDQWV H[SHFW WKLV 7KLV \HDU PRUH DSSOLFDQWV H[SHFW WR ZRUN ORQJHU KRXUV LQ RUGHU WR DFKLHYH ZKDW WKH\ GHVLUH ZLWK DOPRVW KDOI RI UHVSRQGHQWV H[SHFWLQJ WR ZRUN PRUH WKDQ KRXUV SHU ZHHN RQFH WKH\ JUDGXDWH

7DEOH ([SHFWHG ZHHNO\ KRXUV SRVW 0%$

Hours per week

% of respondents 2011

2012

Up to 40 hours

10.8

10.5

40-50 hours

44

42.0

50-60 hours

32.4

31.1

60-70 hours

11.4

10.9

Over 70 hours

1.4

5.5

Source: QS TopMBA.com Applicant Survey 2012

Find out how many graduates MBA employers plan to hire in the QS TopMBA.com Jobs and Salary Trends Report Visit: TopMBA.com/jobs-salary-report


6. Salary expectations Salary expectations 7DEOH LV IXUWKHU HYLGHQFH RI WKH KXJHO\ DPELWLRXV QDWXUH WKDW 0%$ FDQGLGDWHV LQ JHQHUDO SRVVHVV :KLOH IRU WKH PDMRULW\ WKH H[SHFWHG VDODU\ LQFUHDVHV UHSRUWHG DUH XQUHDOLVWLFDOO\ KLJK LPPHGLDWHO\ DIWHU JUDGXDWLRQ ZKHQ DQQXDO ERQXV UHPXQHUDWLRQ LV WDNHQ LQWR DFFRXQW WKHVH ÀJXUHV DUH FHUWDLQO\ DFKLHYDEOH &DQGLGDWHV ORFDWHG LQ WKH $VLD 3DFLÀF (DVWHUQ (XURSHDQ DQG $IULFD DQG WKH 0LGGOH (DVW UHJLRQV H[SHFW WKH ODUJHVW DYHUDJH VDODU\ LQFUHDVHV SURSRUWLRQDWH WR WKHLU FXUUHQW UHPXQHUDWLRQ ZLWK H[SHFWHG VDODULHV KRYHULQJ DURXQG IRXU WLPHV WKHLU FXUUHQW 0HDQZKLOH WKRVH LQ :HVWHUQ (XURSH 1RUWK $PHULFD DQG /DWLQ $PHULFD DUH SHUKDSV D OLWWOH PRUH UHDOLVWLF H[SHFWLQJ LQFUHDVHV RI DURXQG WLPHV WKHLU FXUUHQW VDODULHV 2I SDUWLFXODU QRWH LV WKDW ZKLOVW 0%$ HPSOR\HUV LQ :HVWHUQ (XURSH DUH KLJKOLJKWHG LQ WKH PRVW UHFHQW

7DEOH 3RVW 0%$ VDODU\ H[SHFWDWLRQV E\ UHJLRQ Regions

Salary expectations Average current salary ($)

Average target salary ($) 120,000

Africa & Middle East

37,000

Asia Pacific

35,000

122,000

Eastern Europe

42,000

149,000

Western Europe

53,000

125,000

Latin America

38,000

90,000

US & Canada

61,000

153,000

Source: QS TopMBA.com Applicant Survey 2012 QS TopMBA.com Jobs and Salary Trends Report as SD\LQJ IUHVK 0%$ JUDGXDWHV WKH KLJKHVW DYHUDJH 0%$ VDODULHV FDQGLGDWHV IURP WKLV UHJLRQ H[SHFW ORZHU VDODULHV WKDQ WKRVH LQ 1RUWK $PHULFD DQG (DVWHUQ (XURSH

&KDUW 3RVW 0%$ VDODU\ H[SHFWDWLRQV E\ FRXQWU\ DQG \HDUV RI H[SHULHQFH

Source: QS TopMBA.com Applicant Survey 2012

Chart 6.2 and table 6.3: MBA Salary expectations by years of work experience &KDUW DQG WDEOH VKRZ WKH H[SHFWHG VDODU\ EUHDNGRZQ IRU D VHOHFWLRQ RI FRXQWULHV ZLWK HQRXJK UHVSRQVHV WR PDNH VWDWLVWLFV VXFK DV DYHUDJH VDODU\ GDWD VWDWLFDOO\ UHOHYDQW :KDW LV FOHDU IURP ERWK LV WKDW H[SHFWHG VDODULHV YDU\ ZLGHO\ IURP FRXQWU\ WR FRXQWU\ EXW UHPDLQ VLPLODU ZLWKLQ HDFK UHJLRQ +RZHYHU WKHUH LV D VHOHFWLRQ RI FRXQWULHV WKDW EUHDN ZLWK WKLV WUHQG 6ZLVV 0%$ FDQGLGDWHV KDYH FRQVLGHUDEO\ KLJKHU VWDUWLQJ VDODULHV DQG SRVW 0%$ VDODU\ H[SHFWDWLRQV WKDQ WKH UHVW RI :HVWHUQ

(XURSH DQG DQ\ RWKHU FRXQWU\ OLVWHG IRU WKDW PDWWHU 0HDQZKLOH 6SDQLVK FDQGLGDWHV KDYH WKH ORZHVW FXUUHQW VDODULHV DQG DOVR H[SHFW WKH ORZHVW VDODU\ H[SHFWDWLRQV DIWHU JUDGXDWLQJ IURP WKHLU 0%$V &DQGLGDWHV ZLWK OHVV WKDQ IRXU \HDUV ZRUN H[SHULHQFH FRPLQJ IURP &KLQD 6ZLW]HUODQG DQG 7KDLODQG DSSHDU WR EH XQUHDOLVWLF LQ WKHLU H[SHFWDWLRQV DV WKHLU DYHUDJH H[SHFWHG VDODULHV H[FHHG WKHLU FRXQWHUSDUWV ZLWK ÀYH \HDUV RU PRUH ZRUN H[SHULHQFH 7KLV LV WUXH HYHQ WKRXJK WKHLU FXUUHQW VDODULHV DUH DV H[SHFWHG WKRVH ZLWK OHVV H[SHULHQFH KDYH ORZHU UHPXQHUDWLRQ SDFNDJHV

27


Salary expectations Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds *OREDOO\ WDUJHW 0%$ VDODULHV DPRQJVW 0%$ FDQGLGDWHV KDYH KLW UHFRUG OHYHOV LQ UHĂ HFWLQJ FRQĂ€GHQFH LQ WKH YDOXH RI WKH GHJUHH 6ZLVV 0%$V H[SHFW WR HDUQ RYHU 86 DIWHU WKH\ JUDGXDWH +LJK VDODU\ H[SHFWDWLRQV DPRQJVW 6ZLVV 0%$ FDQGLGDWHV FDQ EH H[SODLQHG E\ WKH ODUJH QXPEHU RI 6ZLVV 0%$ DSSOLFDQWV FRPLQJ RXW RI KLJK SD\LQJ ZRUN LQ Ă€QDQFLDO VHUYLFHV DQG WKHQ H[SHFWLQJ WR UH HQWHU WKH VDPH KLJK SD\LQJ LQGXVWU\ DW PRUH VHQLRU OHYHOV %UD]LOLDQ DQG 5XVVLDQ 0%$ DSSOLFDQWV DOVR KDYH KLJK DYHUDJH WDUJHW VDODULHV LQ RI 86 DQG 86 UHVSHFWLYHO\ 2QO\ D VPDOO PLQRULW\ RI 0%$ DSSOLFDQWV H[SHFW WR EH HDUQLQJ OHVV WKDQ 86 RQ JUDGXDWLRQ 7KHVH H[SHFWDWLRQV UHSUHVHQW D VLJQLĂ€FDQW MXPS RQ SUHYLRXV \HDUV RI WKH 46 7RS0%$ FRP $SSOLFDQW 6XUYH\ DQG FDQ RQO\ SDUWO\ EH H[SODLQHG E\ WKH JUHDWHU QXPEHU RI \HDUV ZRUN H[SHULHQFH SRVVHVVHG E\ UHVSRQGHQWV 0HDQZKLOH ORZHU FXUUHQW DQG H[SHFWHG SRVW 0%$ VDODULHV DPRQJVW FDQGLGDWHV FRPLQJ IURP 6SDLQ LV FOHDUO\ D UHVXOW RI WKH FRXQWU\¡V Ă€QDQFLDO VLWXDWLRQ

7DEOH 3RVW 0%$ VDODU\ H[SHFWDWLRQV E\ FRXQWU\ DQG \HDUV RI H[SHULHQFH Country

2011

2012

Average Average Average Average current target current target salary ($) salary ($) salary ($) salary ($) Brazil

47,000

139,000

59,000

0-4 years

39,000

134,000

50,000

147,000

5+ years

55,000

143,000

64,000

184,000 140,000

Canada

172,000

55,000

138,000

56,000

0-4 years

46,000

127,000

48,000

131,000

5+ years

63,000

147,000

62,000

146,000

China

35,000

116,000

37,000

129,000

0-4 years

28,000

105,000

25,000

133,000

5+ years

41,000

128,000

45,000

127,000

52,000

134,000

49,000

114,000

49,000

125,000

40,000

109,000

France 0-4 years 5+ years Germany

54,000

146,000

58,000

120,000

55,000

148,000

65,000

132,000

0-4 years

46,000

134,000

53,000

110,000

5+ years

62,000

158,000

74,000

148,000

25,000

103,000

26,000

115,000

22,000

97,000

23,000

104,000 139,000

India 0-4 years 5+ years Italy 0-4 years 5+ years

30,000

116,000

32,000

30,000

79,000

37,000

110,000

29,000

74,000

33,000

108,000

30,000

95,000

45,000

113,000

57,000

129,000

67,000

144,000

0-4 years

38,000

104,000

51,000

108,000

5+ years

73,000

148,000

72,000

156,000

Kazakhstan

27,000

85,000

29,000

113,000

0-4 years

24,000

82,000

22,000

90,000

5+ years

31,000

89,000

38,000

144,000

0-4 years

31,000 23,000

89,000 72,000

31,000 20,000

105,000 95,000

5+ years

36,000

99,000

43,000

114,000

Japan

Malaysia

(Continued overleaf)

28


Salary expectations 7DEOH 3RVW 0%$ VDODU\ H[SHFWDWLRQV E\ FRXQWU\ DQG \HDUV RI H[SHULHQFH FRQWLQXHG

2011

Country

2012

Average Average Average Average current target current target salary ($) salary ($) salary ($) salary ($) Nigeria 0-4 years 5+ years Russia

32,000

111,000

37,000

116,000

29,000

96,000

26,000

90,000

38,000 36,000

131,000 121,000

45,000 48,000

138,000 168,000

0-4 years

29,000

99,000

35,000

132,000

5+ years

44,000

141,000

54,000

183,000

Singapore

144,000

53,000

123,000

56,000

0-4 years

48,000

131,000

49,000

123,000

5+ years

57,000

116,000

60,000

157,000

South Africa

45,000

129,000

50,000

165,000

0-4 years

41,000

126,000

30,000

153,000

5+ years

47,000

129,000

53,000

167,000

South Korea

44,000

102,000

50,000

147,000

0-4 years

37,000

112,000

37,000

133,000

5+ years

51,000

94,000

55,000

153,000

Spain

34,000

59,000

44,000

75,000

0-4 years

31,000

49,000

33,000

70,000

5+ years

44,000

83,000

49,000

78,000

Switzerland

79,000

182,000

82,000

0-4 years

68,000

184,000

66,000

202,000 227,000

5+ years

99,000

181,000

90,000

191,000

25,000

83,000

23,000

99,000

0-4 years

24,000

89,000

19,000

107,000

5+ years

33,000

46,000

30,000

87,000

32,000

83,000

34,000

119,000

0-4 years

30,000

80,000

29,000

102,000

5+ years

38,000

94,000

44,000

145,000

50,000

118,000

47,000

142,000 130,000

Thailand

Turkey

UAE 0-4 years

40,000

96,000

36,000

5+ years

58,000

140,000

55,000

152,000

50,000

130,000

54,000

139,000 110,000

UK 0-4 years

33,000

117,000

33,000

5+ years

61,000

140,000

62,000

151,000

56,000

134,000

58,000

153,000

US 0-4 years

48,000

122,000

49,000

142,000

5+ years

65,000

148,000

65,000

161,000

Source: QS TopMBA.com Applicant Survey 2012

Discover how much MBA employers plan to pay MBA holders in the QS TopMBA.com Jobs and Salary Trends Report Visit: TopMBA.com/jobs-salary-report

29


Salary expectations 7DEOH 3RVW 0%$ VDODU\ H[SHFDWLRQV E\ amount of work experience Years of work experience %Average of current salary ($)

Average % Increase target salary ($)

0-4

29,431

101,759

246

5-9

48,939

135,994

178

Source: QS TopMBA.com Applicant Survey 2012

Post-MBA salary expectations by amount of work experience 7DEOH VSOLWV UHVSRQGHQWV· FXUUHQW DQG H[SHFWHG SRVW 0%$ VDODULHV DFFRUGLQJ WR WKH DPRXQW RI ZRUN H[SHULHQFH WKH\ KDYH JDLQHG :KLOH DOO WKUHH JURXSV VKRZ D JUHDW GHDO RI RSWLPLVP ZKHQ WDNLQJ LQWR DFFRXQW ERQXVHV DQG VDODU\ OHYHOV WKUHH \HDUV RU PRUH DIWHU JUDGXDWLRQ WKH\ DUH QRW IDU IHWFKHG (QFRXUDJLQJO\ DSSOLFDQWV ZLWK OHVV ZRUN H[SHULHQFH VHHP WR XQGHUVWDQG WKDW WKH\ DUH OLNHO\ WR HDUQ ORZHU VDODULHV WKDQ WKHLU FRXQWHUSDUWV ZLWK JUHDWHU \HDUV RI experience.

7. Sources of information 7DEOH (GXFDWLRQ IDLUV DQG HYHQWV

Education fairs/ Events

Table 7.2: Online information sources % of respondents 2012

Online sources

% of respondents 2012

Google

77

TopMBA.com

48

QS World MBA Tour

71

The MBA Tour

25

GMAC.com

38

QS World Grad School Tour

18

Business Week

36

Online Fairs

17

FT.com

32

British Council

16

Economist.com

31

Access MBA

12

25

QS World Exec MBA Tour GMAC

11

LinkedIn Facebook

10

Studyabroad.com

14

Other

8

Yahoo

12

IDP Education Australia

4

WSJ.com

11

AMBA

2

Twitter

7

Timesonline.com

5

Studylink.com

5

Other MSN

4

Education fairs and events

Chasedream

3

7KH 46 :RUOG 0%$ 7RXU UHPDLQV WKH QXPEHU RQH VRXUFH RI IDFH WR IDFH FRQWDFW EHWZHHQ 0%$ FDQGLGDWHV DQG EXVLQHVV VFKRROV

Myspace

1

Bait.com

1

Source: QS TopMBA.com Applicant Survey 2012

25

4

Source: QS TopMBA.com Applicant Survey 2012

Online sources of information 8QVXUSULVLQJO\ *RRJOH LV WKH PRVW SRSXODU RQOLQH WRRO IRU 0%$ DSSOLFDQWV WR ÀQG LQIRUPDWLRQ DERXW WKHLU IXWXUH SURJUDPV DQG LV PRUH WKDQ OLNHO\ WKH JDWHZD\ WR PDQ\ RI WKH RWKHU ZHEVLWHV RQ WKLV OLVW TopMBA.com LV WKH PRVW SRSXODU FRQWHQW EDVHG VRXUFH RI LQIRUPDWLRQ IRU 0%$ DSSOLFDQWV GHFLGLQJ ZKLFK EXVLQHVV VFKRROV DQG 0%$ SURJUDPV WR DSSO\ WR ,W LV IROORZHG E\ WKH ZHEVLWH IRU WKH *0$7 WHVW DQG LWV SDUHQW RUJDQL]DWLRQ *0$& DQG WKHQ WKH RQOLQH SRUWDOV IRU Businessweek The Financial Times and The Economist.

30


7. Sources of information 0%$ UDQNLQJV DQG UDWLQJV

Table 7.3: MBA rankings and ratings % of

MBA rankings and ratings

respondents 2012

Financial Times TopMBA.com / QS TopMBA Career Guide

60

The Economist

45

Business Week

45

QS World University Rankings

43

US News and World Reports

25

Wall Street Journal Academic Ranking of World Universities

23

National rankings in chosen destination country

12

Other

4

51

17

Webometrics Ranking Web of World Universities

4

America Economia

3

CHE / DAAD

2

Far Eastern Economic Review

1

Source: QS TopMBA.com Applicant Survey 2012

7DEOH OLVWV WKH 0%$ UDQNLQJV DQG UDWLQJV XVHG E\ 0%$ DSSOLFDQWV ZKLOH UHVHDUFKLQJ 0%$ SURJUDPV 0RVW FRPPRQO\ XVHG LV WKH Financial Times¡ 0%$ UDQNLQJ IROORZHG E\ 46¡ UDWLQJV SXEOLVKHG RQ 7RS0%$ FRP DQG LQ WKH TopMBA Career Guide WKLV LQFOXGHV WKH QS Global 200 Business Schools Report DQG WKH Beyond Grey Pinstripes UDQNLQJ RI EXVLQHVV VFKRROV E\ VRFLDOO\ UHVSRQVLEOH FRQWHQW

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds ,Q ERWK WDEOHV DQG RQH FRQFOXVLRQ LV FOHDU ² MBA applicants prefer editorially driven sources RI LQIRUPDWLRQ WKDW WKH\ DUH DEOH WR WUXVW RYHU VRFLDO QHWZRUNLQJ VLWHV DQG VLPSOH WRROV ZKHWKHU WKH\ DUH VSHFLĂ€FDOO\ IRFXVHG WRZDUGV DLGLQJ 0%$ DSSOLFDQWV VWXGHQWV DQG JUDGXDWHV VXFK as TopMBA.com RU LI WKH\ FRYHU ZLGHU VXEMHFW DUHDV VXFK DV Businessweek, The Financial Times, and The Economist.

Find out which business schools MBA employers value the most in QS’ MBA employer rating, the QS Global 200 Business School Report. Visit: TopMBA.com/global-200

31


8. Gender trends &KDUW *HQGHU SURÀOH RI 0%$ DSSOLFDQWV

Male

Female

*HQGHU SURÀOH RI 0%$ DSSOLFDQWV &KDUW KLJKOLJKWV WKH FRQWLQXHG XQGHU UHSUHVHQWDWLRQ RI ZRPHQ RQ 0%$ SURJUDPV %XVLQHVV VFKRROV FRQWLQXDOO\ DWWHPSW WR DWWUDFW IHPDOH DSSOLFDQWV ZKLFK LV ZK\ WKH SURSRUWLRQ RI IHPDOH FDQGLGDWHV KDV LQFUHDVHG JUDGXDOO\ IURP LQ WR WKLV \HDU D ÀJXUH WKDW FORVHO\ DOLJQV ZLWK WKH DPRXQW RI ZRPHQ WDNLQJ WKH *0$7 WHVW IRU 0%$ DGPLVVLRQ 0DQ\ FRPPHQWDWRUV VWLOO KLJKOLJKW IDFWRUV WKDW GLVFRXUDJH ZRPHQ IURP DSSO\LQJ WR EXVLQHVV VFKRRO VXFK DV

$ VKRUWDJH RI IHPDOH UROH PRGHOV LQ KLJK SURÀOH PDQDJHPHQW SRVLWLRQV DURXQG WKH ZRUOG

3UHFRQFHSWLRQV DPRQJVW ZRPHQ RI D PDOH GRPLQDWHG EXVLQHVV ZRUOG

$ SUHIHUHQFH DPRQJVW VRPH ZRPHQ WR RSW IRU Source: QS TopMBA.com Applicant Survey 2012

FDUHHUV WKDW RIIHU D PRUH SUHIHUDEOH ZRUN OLIH EDODQFH WKDQ WKRVH WKDW DUH WUDGLWLRQDOO\ IDYRUHG DPRQJVW 0%$ JUDGXDWHV

&KDUW *HQGHU SURÀOH RI 0%$ DSSOLFDQWV

Male

Female

Source: QS TopMBA.com Applicant Survey 2012

*HQGHU SURÀOH RI 0%$ DSSOLFDQWV E\ UHJLRQ &KDUW VKRZV WKDW WKH SURSRUWLRQ RI ZRPHQ DSSO\LQJ WR 0%$ SURJUDPV DURXQG WKH ZRUOG YDULHV JUHDWO\ DFFRUGLQJ WR UHJLRQ ,Q 1RUWK $PHULFD DQG (DVWHUQ (XURSH WKH SURSRUWLRQ RI IHPDOH FDQGLGDWHV LV DURXQG ZKLOH LQ :HVWHUQ (XURSH DQG WKH $IULFD DQG 0LGGOH (DVW UHJLRQV D WKLUG RU OHVV FDQGLGDWHV DUH IHPDOH

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KH SURSRUWLRQDO UHSUHVHQWDWLRQ RI IHPDOH FDQGLGDWHV LQWHUHVWHG LQ DSSO\LQJ WR 0%$ SURJUDPV KLJKOLJKWV KRZ D VRFLHW\·V WUDGLWLRQDO DWWLWXGHV WRZDUGV VH[XDO UHSUHVHQWDWLRQ DW ZRUN FDQ GUDPDWLFDOO\ DIIHFW WKH QXPEHU RI DPELWLRXV ZRPHQ ORRNLQJ WR DGYDQFH WKHLU FDUHHUV ZLWK DQ 0%$ ,Q $IULFD DQG WKH 0LGGOH (DVW IRU H[DPSOH MXVW XQGHU RI DSSOLFDQWV DUH ZRPHQ ZKLOH LQ 1RUWK $PHULFD DQG (DVWHUQ (XURSH WKH SURSRUWLRQ RI ZRPHQ DSSO\LQJ IRU 0%$ SURJUDPV LV DOPRVW HYHQ WR WKH QXPEHU RI PHQ

32


Gender trends 7DEOH 0DOH PRWLYDWLRQV IRU WDNLQJ DQ 0%$ Male

7DEOH )HPDOH PRWLYDWLRQV IRU WDNLQJ DQ 0%$ Female

% of respondents

% of respondents

2011

2012

2011

2012

To improve career prospects

60

64

To improve career prospects

59

68

To learn new skills

57

61

To learn new skills

57

60

Leadership position

52

58

Leadership position

48

57

To build a professional network

44

51

To build a professional network

41

50 43

To enable a career change

41

44

To enable a career change

35

To boost salary

33

36

To boost salary

26

33

Primarily for education

27

28

Primarily for education

27

28

To start own business

32

33

To start own business

25

27

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Motivations for taking an MBA by gender )RU WKH PRVW SDUW PDOH DQG IHPDOH FDQGLGDWHV DSSHDU WR EH DSSO\LQJ WR 0%$ SURJUDPV IRU YHU\ VLPLODU UHDVRQV +RZHYHU WZR NH\ GLIIHUHQFHV EHWZHHQ WKH VH[HV HPHUJH ZKHQ ORRNLQJ DW WKHLU PRWLYDWLRQV IRU WDNLQJ 0%$ SURJUDPV

:RPHQ DUH PRUH OLNHO\ WKDQ PHQ WR ORRN WR DQ 0%$ GHJUHH WR LPSURYH WKHLU FDUHHU SURVSHFWV 0HQ DUH PRUH OLNHO\ WR DSSO\ IRU DQ 0%$ SURJUDP LQ RUGHU WR VWDUW WKHLU RZQ EXVLQHVV 7DEOH 3URJUDP OHQJWK SUHIHUHQFHV E\ JHQGHU Duration

% of respondents Male

7DEOH 6WXG\ PRGH SUHIHUHQFH E\ JHQGHU Study mode

Female

% of respondents Male

Female 56.3

< 10 months

5.3

5.1

Full time

54.4

10 - 18 months

44.4

46.7

Part time

17.4

17.8

19 - 24 months

41.4

40.5

Executive education

12.6

10.3

> 24 months

8.9

7.7

Distance learning

9.9

10.0

Online learning

5.6

5.6

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Table 8.4 and Table 8.5: Program length and study mode preferences by gender 7KRXJK SURJUDP OHQJWK SUHIHUHQFHV DUH VLPLODU IRU ERWK PDOH DQG IHPDOH 0%$ FDQGLGDWHV ZRPHQ VKRZ D VOLJKW SUHIHUHQFH WRZDUGV VKRUWHU VWXG\ GXUDWLRQV DFFRUGLQJ WR WDEOH )XUWKHU DV VKRZQ LQ WDEOH IXOO WLPH 0%$ SURJUDPV DUH PRUH SUHIHUDEOH WR IHPDOH FDQGLGDWHV WKDQ H[HFXWLYH 0%$ SURJUDPV

33


Gender trends Table 8.6.1: Industry sectors preferred by male respondents

Table 8.6.2: Industry sectors preferred by female respondents

% of Rank

% of Rank

respondents Industry

Male

respondents Industry

Female

1

Consulting

45

1

Consulting

40

2

Finance

37

2

Finance

32

3

Technology

26

3

Consumer goods

16

4

Energy/ Environment/ Utilities Engineering

15

4

Media/ Advertising

14

5

14

5

Technology

13

6

Manufacturing/ Production

13

6

Government/ Public sector

13

7

Government/ Public sector

12

7

12

8

Consumer goods

10

8

Manufacturing/ Production HR/ Recruiting/ Training

9

Telecoms

9

9

Non-profit/ Charity

10

10

Education

7

10

Energy/ Environment/ Utilities

10

11

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Industry sector preferences by gender 7DEOHV DQG FOHDUO\ VKRZ WKDW WKH ÀQDQFH DQG FRQVXOWLQJ VHFWRUV DUH UXQDZD\ IDYRULWHV IRU ERWK VH[HV LQ WHUPV RI ZKLFK LQGXVWULHV 0%$ DSSOLFDQWV ZRXOG OLNH WR ZRUN LQ RQFH WKH\ JUDGXDWH +RZHYHU LW DSSHDUV WKDW IHPDOH 0%$V DUH PRUH OLNHO\ WR HQWHU D ZLGHU UDQJH RI VHFWRUV WKDQ WKHLU PDOH FRXQWHUSDUWV UHSUHVHQWHG E\ D VOLJKWO\ PRUH HYHQ VSUHDG RI FKRLFHV LQ WDEOH

7DEOH 6DODU\ H[SHFWDWLRQV E\ JHQGHU 2012 %Average of current salary ($)

Average target salary ($)

% Increase

Male

40,800

151,100

270

Female

37,100

127,600

244

Source: QS TopMBA.com Applicant Survey 2012

Table 8.7: Salary expectations by gender $OWKRXJK FXUUHQW PDOH DQG IHPDOH VDODULHV DUH QRW WRR GLVVLPLODU LQ WDEOH DYHUDJH WDUJHW VDODULHV GLIIHU PRUH VR 7KHUH DUH VHYHUDO H[SODQDWLRQV IRU WKLV WKDW DUH RXWVLGH WKH VFRSH RI WKLV UHSRUW :RPHQ PD\ SUHIHU WR WDNH MREV LQ OHVV ZHOO SDLG UROHV ZLWK D EHWWHU ZRUN OLIH EDODQFH )HPDOH DSSOLFDQWV PD\ DOVR EH PRUH LQFOLQHG WKDQ PHQ WR VHHN UROHV WKDW ZLOO DOORZ WKHP à H[LELOLW\ WR VWDUW D IDPLO\ +RZHYHU WKH ÀJXUHV DOVR LQGLFDWH WKDW WKH H[SHFWDWLRQV RI IHPDOH 0%$ DSSOLFDQWV DUH RYHUDOO SHUKDSV PRUH UHDOLVWLF WKDQ WKDW RI PHQ

46 UXQV VSHFLÀF HYHQWV LQ RUGHU WR KHOS UHGUHVV WKH JHQGHU LPEDODQFH DW EXVLQHVV VFKRRO 7R ÀQG RXW PRUH YLVLW ZLO 7RS0%$ FRP

34


Notes

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