Bees for Development Journal 102
40 NATIONS ELIGIBLE FOR HONEY IMPORT BY EU
Since our last update in BfDJ 96, the list of so-called third countries (those authorised for their honey to be imported into the EU by the Annex to EU Decision 2004/432/EC) has risen to 40*. The Residue Monitoring Plans submitted by Ghana and Madagascar received approval. After carrying out corrective measures to address the shortcomings in their plan, India has been reinstated to the list. Unfortunately the current plan submitted by Belize does not meet the necessary requirements and consequently Belize is no longer on the list.
Local-style hives
Promotion
*To be eligible, nations must submit a Residue Monitoring Plan proving that they have systems in place to monitor honey safety.
Defining clear objectives for each promotional item and generating material differentiated on the basis of readership (such as for trade and stockists) is valuable for developing more relevant and wide-reaching promotional agenda. All communications (for example leaflets) should be tested on customers to generate feedback and ascertain helpfulness: this was lacking from current practice. Enhancing the promotion of AMAR honey also required the development of new labels, leaflets and posters which stand out to customers and reflect the intended positioning of AMAR as an ethical product.
Further information at www.beesfordevelopment.org/help/exporting-to-the-eu
Recognised third countries (October 2011) Argentina
Mexico
Brazil
Montenegro
Australia
Cameroon Canada Chile
China
Croatia Cuba
El Salvador Ethiopia
French Polynesia Ghana
Guatemala India
AMAR honey
Israel
Outcome
Jamaica
Production and supply have been a challenge to enhanced honey sales and initial focus has been on overcoming this constraint, and the benefits of the marketing strategy are yet to be fully achieved. The honey markets within Ethiopia and beyond hold substantial possibilities for which effective marketing and brand management are essential.
Kyrgyzstan
former Yugoslav Republic of Macedonia Madagascar
Further reading BfD Journal 99 Access to finance for rural honey trade
Moldova
New Caledonia New Zealand Nicaragua
Pitcairn Islands Russia
San Marino Serbia
Switzerland Taiwan
Tanzania
Thailand Turkey
Uganda Ukraine
Uruguay USA
Zambia
Source: http://euroalert.net/en/ojeu.aspx?idd=15364
EU Honey Import Prices 2011
ApiTrade Africa
The average price was €2.08* per kg although there were large differences between countries. The price for Chinese honey was the lowest at €1.34, followed by Thailand (€1.76). The highest price paid was for honey from New Zealand (€7.55). For Argentina, Mexico and Chile the price was €2.24, €2.47 and €2.70 per kg respectively.
3rd All-Africa International Honey Exposition Millennium Hall, Addis Ababa, Ethiopia 26-29 September 2012 Beekeeping for food security and combating climate change A showcase for Africa’s honey industry Information at www.apitradeafrica.org
Source: Horacio Mezziga, Agrodigital.com
*€1.00 = US$1.31 (March 2012) 9
