ONLINE TRAVEL AGENCY
January 2016
BEGODI.COM
ONLINE TRAVEL AGENCY The website will be launched in Vietnam with the estimation of about 5000 hotels from the North to the South on site Multi-language website which can be displayed in Vietnamese, English, Russian and Chinese‌ International and potential markets Professional marketing strategies with massive investment
CONTENTS
OUR MISSION
OUR VISION
4, 5
6, 7
BEGODI AND HOTELS
8, 9
BEGODI & WEBSITE USER
10, 11
TARGET
12, 13
PRESS & TELEVISION
14, 15
MEDIA STRATEGY
16, 17
EVENTS
18, 19
BUSSINESS STRATEGY
20, 21
AMBASSADOR
22, 23
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3
OUR VISION BOOKING GLOBALLY Partners/ customers in the world will choose Begodi to cooperate/ book hotels, resorts, and various type of accommodation QUALITY & VARIOUS CHOICES To build brandname with high quality and numerous choices for all partners/customers. To build trust and long term cooperation. TO BE A LEADING BRANDNAME √ TO BE THE 1ST CHOICE FOR PARTNERS & CUSTOMERS
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OUR MISSION PROFESSIONAL SERVICE Partners/ Customers are satisfied with Begodi’s services. HIGHTLIGHT FUNCTION TRUST To build trust as the 1st user of partners/ customers
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7
BEGODI AND HOTELS Begodi acts as a sales channel for hotels/resorts/homestays. Our main services to hotels are: Advertise, promote hotels/resorts/and other accommodation s by different marketing campaigns Process hotel bookings and boost hotel reservation Provide property an account to manage reservations, room status and issue ďŹ nancial reports Solicit guest reviews about their stay Translate hotel information into different languages
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BEGODI & WEBSITE USER Website user varies from travelers to businessman who need to book hotel frequently and look for good hotel deals. Users can search for hotels in different destinations, for any specific period of time to make either advance booking or last minute booking. Hotels can be filtered based on
variable
criteria
such
as:
rating,
accommodation type, star…After choosing a hotel, and room type, user can pay online on website
and
receive
immediately
booking
confirmation which will be used when they check-in at hotel. Each guest can give review about the hotel they have stayed through Begodi review email on the date they check out. These reviews will be used to calculate hotels total point hence affecting their ranking on website.
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TARGET FAMILY BUSINESS
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TRAVELER OFFICE TEAM
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PRESS & TELEVISION
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To build and publish articles according to media plan. Upload on the most e-magazines with many viewers from Vietnam & in the world. Begodi’s program has been broadcasted on many channels.
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MEDIA STRATEGY TRAVEL & DISCOVERY WITH BEGODI PROGRAM Format: The TV News/ Reality TV Total time: 10 minutes Content: Introduce beautiful landscapes of Vietnam & promote hotels, resorts in each destinations Broadcast frequency: Once a week Channels: Youtube, Begodi.com, Facebook, Fanpage Estimated views: > 100.000 Texture: Each episode will introduce a new destination to viewers with local culture, life and its attractions. Presenter will suggest hotels, resorts in the destination with pictures and information about their services, background and location. The program can be played and public on every media channels.
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EVENTS Begodi’s events are organized montly with interesting contents. The celebrities of Vietnam will be participated in each event. The partners of Begodi will promote concurrently brand.
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BUSSINESS STRATEGY Expand into international markets. Build representative ofďŹ ces in major tourist attractions. Advertise Begodi brand name globally Book easily Provide a professional service with many high quality choices
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AMBASSADOR KYO YORK SINGER Name: Kyo York Born: 1985, United State Awards: Championship at Your Face Sounds Familiar of Vietnam The most favourite singer with MV: Cho những điều đã qua, Em tôi, Hello Halong … The most favourite Vlog: 13 điều du khách “ngại” đến Việt Nam, Du lịch Việt Nam cùng Kyo York, Quê bác Ba Phi … Jobs: Singer, Vlogger
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GLOBAL BEGODI COMPANY A: C/o ATS Hotel, Suite 229, No 33B, Pham Ngu Lao Street, Hanoi City, Vietnam. T: +84-4- 73 066 622 F: +84-4-62 701 101