A BRAND STORY
“NATURE, IF YOU MADE IT EXPRESSIVE
COULD TRANSMIT THE MOST PROFOUND THOUGHTS BY ITS SIMPLE PRESENCE” MICHEL BARIDON
GARDEN’S PATH
BY REDUCING IT TO ITS ABSTRACT FORMS,
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GARDEN’S PATH
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STORY
With every brand comes a story; a narrative that flows through and informs the established visual identity.
GARDEN’S PATH
1 BRAND
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“I observe the way things grow, sprout, blossom, sway with the wind and even die. There is something to be learned in all of this.” JOHN SCHELL
GARDEN’S PATH
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THE
ARTISAN The Artisan (John) acts as a metaphorical ambassador for the brand’s inspired vision. He immerses himself in nature, seeking to understand and mirror seasonal processes and principles. In what becomes almost a spiritual pursuit, he aims to seamlessly achieve an elevated and curated product of the upmost quality, cultivating the perfect balance & harmony within each floral arrangement.
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COLLECTION Each flower is thoughtfully considered and arranged to create a poetic composition. The collection is hand-crafted by the artisan, to be gifted with the the intention of inspiring & brightening. Like one iteration of a kaleidoscope, each flower arrangement is by definition one of a kind, its exact balance and natural harmony of elements impossible to replicate.
GARDEN’S PATH
THE
“My design philosophy that contributes to this unique point is the understanding of the natural flow in nature and the relationship between nature and us.” JOHN SCHELL
GARDEN’S PATH
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B R A N D ESS E N C E At the essence of garden’s path lies
his collection results in a brighter day,
two important aspects. The Artisan,
a happiness that brings meaning to
John Schell; and the collection, his
his motto Brighten your days, and
flower’s and products. Through John’s
encompasses the very essence of the
vision flows creation, stemming from
Garden’s Path brand.
the knowledge of all natural elements, sun, earth water and air. His collection inspires with beauty and touches the soul. The synergy between John and
THE
A R T I SA N John Schell
THE BRAND PROMISE
THE
CO L L ECT I O N the flowers
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B R I G H T E N YO U R DAYS
GARDEN’S PATH
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TRUSTWORTHY
NATURAL
A brand that feels real,
Inspired by nature,
relatable and engaging
the seasons, ever-evolving
throughout every touchpoint
and transformational
ARTISAN
COMMUNITY
Handcrafted, of upmost
Uniting people within the
quality, refined and unique
community & bringing smiles
B R A N D P E RSO N A L I T Y INSPIRING
PERSONALIZED
Thoughtfully considered
Each arrangement is special,
and visually stimulating,
reflecting the occasion and
leading those who purchase
clientele’s needs.
flowers to spread the word. LUSH
PASSIONATE
Tactile, full of colours &
Bringing heart and dedication
textures that is a treat
into the art of floral design.
to the senses.
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LUSH AND UNSUAL WITH SOUL
THE PATH GARDEN’S PATH
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AT T R ACT
INSPIRE
INITIAL
POWER ZONES
IMPRESSION
Communicating the
Storefront
brand essence through:
Online
The Website Portal
Word of mouth / social
Store Signage
Community Events
Visual Merchandising Social Media
“I try to make my clients experience, one of walking through a beautiful non pretentious garden... features you would find in a garden that would bring a smile to your face , all to make your experience a peaceful and inspiring is my goal.” JOHN SCHELL
ESTABLISH
ENGAGING
EMOTIONAL
CUSTOMERS
ENHANCEMENT
Throughout
Memorable
every touchpoint:
Enjoyable
Tailor-made service
Holistic
Staff Interaction
Inspiring
Stream-lined website
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CONNECT
GARDEN’S PATH
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BRAND Through the visual language the brand’s essence’s comes to life. The brand story permeates every level.
GARDEN’S PATH
2 VISUAL
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GARDEN’S PATH
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T H E LO G O M A R K The logo mark is a perfectly crafted monogram of the letter’s G&P that stand for Garden’s Path. A harmonious synergy exists between the two stylized letters that forms a beautiful balance of form.
G A R D E N ’ S
P A T H
O R A N G E FO R M U LA
specifically chosen to bring
P A N T O N E
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a comforting familiarity with
R = 2 3 4
C = 0
the previous identity’s colours.
G = 1 2 3
M = 5 5
B = 3 5
Y = 9 0 K = 0
GARDEN’S PATH
The colour orange was
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