We are
We are
1
#
1
#
in the Mid-South!
And
in the Mid-South!
And
WeHave
WeHave
Sell
Sell
what it takes to your
what it takes to your
Home!
Home!
#1
#1
in the Mid-South!
in the Mid-South! 02/10
02/10
Our Mission
Our Mission
“ A passionate
“ A passionate
Harold Crye
Harold Crye
commitment to unsurpassed service.
commitment to unsurpassed service.
”
”
Dick Leike
Dick Leike
CRYE-LEIKE , REALTORS , a full service real estate
CRYE-LEIKE , REALTORS , a full service real estate
company for over 30 years, is one of the nation’s largest real estate companies. Crye-Leike®, Inc. has a sales force of over 3,600 sales associates who are located in over 130 branch and franchise offices throughout an nine-state region including Tennessee, Arkansas, Mississippi, Alabama, Oklahoma, Kentucky, Georgia, Florida and North Carolina.
company for over 30 years, is one of the nation’s largest real estate companies. Crye-Leike®, Inc. has a sales force of over 3,600 sales associates who are located in over 130 branch and franchise offices throughout an nine-state region including Tennessee, Arkansas, Mississippi, Alabama, Oklahoma, Kentucky, Georgia, Florida and North Carolina.
®
#1 in the Mid-South!
®
®
#1 in the Mid-South! 02/10
®
02/10
Ranks #6 in the U. S.!
Ranks #6 in the U. S.!
Big Brokers Report
Big Brokers Report
Rank Company 1. NRT, LLC Parsippany, NJ 2. HomeServices of America, Inc. Minneapolis, MN 3. The Long & Foster Companies, Inc. Chantilly, VA 4. Hanna Holdings, Inc. Pittsburgh, PA 5. ZipRealty, Inc. Emeryville, CA 6. CRYE-LEIKE, Realtors
Units 274,179
Branches 758
123,817
298
69,925
195
31,765
92
23,100
41
22,611
110
Rank Company 1. NRT, LLC Parsippany, NJ 2. HomeServices of America, Inc. Minneapolis, MN 3. The Long & Foster Companies, Inc. Chantilly, VA 4. Hanna Holdings, Inc. Pittsburgh, PA 5. ZipRealty, Inc. Emeryville, CA 6. CRYE-LEIKE, Realtors
Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL
7. Coldwell Banker United, Realtors 21,303 Bryan, TX 8. Prudential Fox & Roach Realtors 20,591 Devon, PA 9. Realty USA 18,420 Orchard Park, NY 10. Real Estate One 17,128 Southfield, MI 11. Realty Executives, Phoenix 16,758 Phoenix, AZ 12. Ebby Halliday Real Estate, Inc. 13,913 Dallas, TX 13. Baird & Warner 12,763 Chicago, IL 14. West USA Realty, Inc. 12,714 Peoria, AZ 15. Allen Tate Companies 12,610 Charlotte, NC 16. Prudential Douglas Elliman Real Estate 11,009 South Huntington, NY 17. Hunt Real Estate Corporation/ERA 10,843 Depew, NY 18. RE/MAX Alliance 10,695 Arvada, CO 19. RE/MAX Results 10,601 Eden Prairie, MN 20. John L. Scott Real Estate 10,582 Issaquah, WA
56 60 32 63 29 22 6 35 61 33 22 13 29
in the Mid-South!
More buyers through our contacts and more trained professionals to serve your specific needs.
Branches 758
123,817
298
69,925
195
31,765
92
23,100
41
22,611
110
Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL
7. Coldwell Banker United, Realtors 21,303 Bryan, TX 8. Prudential Fox & Roach Realtors 20,591 Devon, PA 9. Realty USA 18,420 Orchard Park, NY 10. Real Estate One 17,128 Southfield, MI 11. Realty Executives, Phoenix 16,758 Phoenix, AZ 12. Ebby Halliday Real Estate, Inc. 13,913 Dallas, TX 13. Baird & Warner 12,763 Chicago, IL 14. West USA Realty, Inc. 12,714 Peoria, AZ 15. Allen Tate Companies 12,610 Charlotte, NC 16. Prudential Douglas Elliman Real Estate 11,009 South Huntington, NY 17. Hunt Real Estate Corporation/ERA 10,843 Depew, NY 18. RE/MAX Alliance 10,695 Arvada, CO 19. RE/MAX Results 10,601 Eden Prairie, MN 20. John L. Scott Real Estate 10,582 Issaquah, WA
76
This information has been compiled from REAL Trends Magazine, May 2010足issue.
#1
Units 274,179
76 56 60 32 63 29 22 6 35 61 33 22 13 29
This information has been compiled from REAL Trends Magazine, May 2010足issue.
#1
in the Mid-South! 06/10
More buyers through our contacts and more trained professionals to serve your specific needs.
06/10
CRYE-LEIKE
is a member of this network of independent brokers which outsold its closest competitor by 27% in 2009. ®
The result…more potential buyers from all over the country, and the world, directed toward your listing. volume shown in billions of dollars
THE BEST CREDENTIALS
$300
Nearly 1 million transactions valued at $250 billion in U.S. home sales more than any other real estate network
$250
Nearly 600 firms spanning 30+ countries with 5,000 offices and 150,000 associates
$200
$190
In 2009, the Leading R.E. network members ranked #1 in units sold and sales volume among the top 500 companies in the country.
RE/MAX
COLDWELL BANKER
$241
$29
REALTY EXECUTIVES
$29
$21
BETTER HOMES & GARDENS
CENTURY 21
$31
REAL LIVING
in the Mid-South!
$93
ERA
#1
$116
SOTHEBY’S
$50
$118
KELLER WILLIAMS
$100
PRUDENTIAL
$150
CRYE-LEIKE® is a proud member of Leading RE
$179
$5
$0 Source: REALTrends Report 2010 based on 2009 sales data
06/10
A relentless pursuit of better service results in superior growth.
A relentless pursuit of better service results in superior growth.
#1
#1
in the Mid-South!
in the Mid-South! 02/10
02/10
#1 in the Mid-South!
Our Goal Is 100% Customer Satisfaction
Our Goal Is 100% Customer Satisfaction
You’ll have the opportunity to give us feedback through surveys during and after the sale! Over 98% of our customers rate our service “Very Satisfied” after paying us.
You’ll have the opportunity to give us feedback through surveys during and after the sale! Over 98% of our customers rate our service “Very Satisfied” after paying us.
#1 in the Mid-South! 02/10
02/10
How Did They Find It?
How Did They Find It?
Where buyers first learn about the home they bought.
Where buyers first learn about the home they bought.
Real Estate Agents
Real Estate Agents
36%
36%
Internet
Internet
36%
36%
Yard Sign
Yard Sign
12%
12%
Relative or Friend
Relative or Friend
6%
6%
Builder
Builder
5%
5%
Print Advertising
Print Advertising
2%
2%
#1 in the Mid-South!
#1 Source: National Association of Realtors Profile of Home Buyers and Sellers 2009
in the Mid-South!
速
02/10
Source: National Association of Realtors速 Profile of Home Buyers and Sellers 2009
02/10
Usefulness of information sources
Usefulness of information sources
(Percentage Distribution Among Buyers that Used each Source)
(Percentage Distribution Among Buyers that Used each Source)
Real Estate Agents
81%
16%
2%
Internet
77%
22%
*
Yard sign Billboard
31%
Television
10%
Relocation company
9%
Print newspaper advertisement
2%
Internet
77%
22%
*
Yard sign
28% 25%
66% 52%
10%
Relocation company
9%
87%
Home builder
2%
84%
Print newspaper advertisement
Very Useful
20
40
60
80
Somewhat Useful
100
Not Useful
*Less than 1 percent
25%
28%
55%
25%
66% 39%
52%
3% 10%
87%
2%
84%
14%
0
Very Useful
6%
44%
17%
Open house
3% 10% 14%
31%
Television
55%
52%
42%
Billboard
#1 in the Mid-South!
16%
25%
39%
0
*Less than 1 percent
81%
6%
44%
17%
Open house
Home builder
52%
42%
Real Estate Agents
20
40
60
Somewhat Useful
80
100
Not Useful
#1 Source: National Association of Realtors Profile of Home Buyers and Sellers 2009
in the Mid-South!
速
02/10
Source: National Association of Realtors速 Profile of Home Buyers and Sellers 2009
02/10
Marketing Program
Marketing Program
I may not be the person who sells your home, but...
#1 in the Mid-South!
I may not be the person who sells your home, but...
I will be the
I will be the
reason
reason
your home sells!
your home sells! #1
According to the National Association of Realtors, 96% of sales involve two agents cooperating in the sale.
in the Mid-South! 02/10
According to the National Association of Realtors, 96% of sales involve two agents cooperating in the sale. 02/10
6 Factors Affecting the Sale of Your Property Factors
6 Factors Affecting the Sale of Your Property
Who Controls
Factors
Who Controls
1. Condition of Property
1. Owner
1. Condition of Property
1. Owner
2. Price
2. Owner
2. Price
2. Owner
3. Marketing of Property
3. Agent
3. Marketing of Property
3. Agent
4. Negotiating Skills and Follow Up
4. Agent
4. Negotiating Skills and Follow Up
4. Agent
5. Competition
5. No Control
5. Competition
5. No Control
6. Market Conditions
6. No Control
6. Market Conditions
6. No Control
#1
#1
in the Mid-South!
in the Mid-South! 02/10
02/10
90%
90%
Today of Home Buyers Rely On The Internet As A Primary Source Of Homes For Sale Information!*
Today of Home Buyers Rely On The Internet As A Primary Source Of Homes For Sale Information!*
The Internet is Now the #1 Media Source for Homebuyers.
The Internet is Now the #1 Media Source for Homebuyers.
98
100%
98
Other Media Sources
100%
90
Other Media Sources
90
Internet
Internet
80%
80%
60%
60%
40%
40%
10 20%
2
10
Other Media Sources
20%
2
Internet
0%
#1 in the Mid-South!
1995*
Other Media Sources
Internet
0%
2009**
No firm or individual can point traffic to their website like CRYE-LEIKE ’s signs, newsprint and other advertising.
#1
®
* Source: National Association of Realtors ** Data provided by National Association of Realtors.
in the Mid-South! 02/10
1995*
2009**
No firm or individual can point traffic to their website like CRYE-LEIKE ’s signs, newsprint and other advertising. ®
* Source: National Association of Realtors ** Data provided by National Association of Realtors.
02/10
#1
#1
in the Mid-South!
in the Mid-South! 02/10
02/10
Web Presence
Web Presence
CRYE-LEIKE belongs to the nation’s #1 network for internet listing
CRYE-LEIKE belongs to the nation’s #1 network for internet listing
distribution. By distributing your listing information, along with photographs, to a wide array of premier consumer Web sites, we ensure that we maximize every opportunity to attract qualified buyers.
distribution. By distributing your listing information, along with photographs, to a wide array of premier consumer Web sites, we ensure that we maximize every opportunity to attract qualified buyers.
Countless Newspaper Websites
Countless Newspaper Websites
WWW.LUXURYPORTFOLIO.COM
WWW.LUXURYPORTFOLIO.COM
TM
TM
Search.com
Search.com
PMS - 7409, 2935
PMS - 7409, 2935
™
#1 in the Mid-South!
www.
™
Vector Outline logo - one color
Vector Outline logo - one color
Vector Outline logo with Gradient
Vector Outline logo with Gradient
Process: 70% black Spot: Pantone PMS Cool Gray 9c
Process: 70% black Spot: Pantone PMS Cool Gray 9c
#1
.com
On average, a visitor to our site spends 12.5 minutes viewing over 25 pages (the national average is 4 pages).
in the Mid-South! 02/10
www.
.com
On average, a visitor to our site spends 12.5 minutes viewing over 25 pages (the national average is 4 pages).
02/10
LISTING VIDEOS To enhance internet exposure, all CRYE-LEIKE home listings feature a video on CRYE-LEIKE’s YouTube channel.
* Listing must contain at least 3 photos in the MLS to receive YouTube video.
#1
in the Mid-South!
•
YouTube is the #2 search engine on the web, only surpassed by Google, and maintains a 43% share in the video search landscape. It’s also the 3rd most visited internet site behind Google and Facebook.
•
CRYE-LEIKE listing videos showcase the selling features of the home using multiple photos along with an audio presentation with background music.
•
Listing videos are searchable from YouTube’s home page by the MLS #, address, city etc… We market your listing where the internet traffic is.
www.YouTube.com/cryeleike1
WHY will so many buyers see your home on ® www.CRYE-LEIKE .com? • • • • • • • • • • • • • •
Over 400,000 Listings Links to over 2 Million listings nationwide Over 30 Million Hits Per Month Traffic fed from Google, Trulia, Yahoo, AOL & FrontDoor and hundreds of other real estate websites One-Click Address Searches 24/7 Open Houses Multiple Photos Shown On Most Listings Virtual Home Tours 24/7 Info Line Audio Home Descriptions ‘Virtual Agent’ - Automatic real time new listing updates. Home Services, Property Management & Relocation Services All listings on Realtor.com Helpful hints to buyers and sellers Yard Signs Inviting Potential Buyers To Check-Out All CRYE-LEIKE Listings Additional Advertising In The Real Estate Section Of The Local Sunday Newspaper Brand awareness ads in local newspapers, magazines and on the web driving traffic to CRYE-LEIKE.com
WHY will so many buyers see your home on ® www.CRYE-LEIKE .com? • • • • • • • • • • • • • •
®
•
#1 in the Mid-South!
•
Over 400,000 Listings Links to over 2 Million listings nationwide Over 30 Million Hits Per Month Traffic fed from Google, Trulia, Yahoo, AOL & FrontDoor and hundreds of other real estate websites One-Click Address Searches 24/7 Open Houses Multiple Photos Shown On Most Listings Virtual Home Tours 24/7 Info Line Audio Home Descriptions ‘Virtual Agent’ - Automatic real time new listing updates. Home Services, Property Management & Relocation Services All listings on Realtor.com Helpful hints to buyers and sellers Yard Signs Inviting Potential Buyers To Check-Out All CRYE-LEIKE Listings Additional Advertising In The Real Estate Section Of The Local Sunday Newspaper Brand awareness ads in local newspapers, magazines and on the web driving traffic to CRYE-LEIKE.com ®
•
#1 in the Mid-South! 02/10
•
02/10
Computerized Appointment Center
Computerized Appointment Center
It makes showing CRYE-LEIKE listings easy!
It makes showing CRYE-LEIKE listings easy!
®
®
• Open 7 days a week, 7:00 am to 8:00 pm • Complete showing records • One number to call • Easy follow-up
• Open 7 days a week, 7:00 am to 8:00 pm • Complete showing records • One number to call • Easy follow-up
One of the most valuable services we offer... because a missed call could equal a lost sale!
#1 in the Mid-South!
One of the most valuable services we offer... because a missed call could equal a lost sale!
#1
Extended Hours + More Showings =
in the Mid-South!
A Faster Sale! 02/10
Extended Hours + More Showings =
A Faster Sale! 02/10
• More inquiries = More showings = Faster sale at the highest price
• More inquiries = More showings = Faster sale at the highest price
• You Can Relax!
• You Can Relax!
Crye-Leike’s 24-7 Information Line enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile telephone.
Crye-Leike’s 24-7 Information Line enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile telephone.
• It is Easy for a Potential Buyer to hear about your house!
• It is Easy for a Potential Buyer to hear about your house!
Simply dial the phone # enter the street address or property code.
Simply dial the phone # enter the street address or property code.
Open House Features
Open House Features
• Open house dates and times are also voiced with the presentation of the features of the house.
• Open house dates and times are also voiced with the presentation of the features of the house.
• All Calls about your listing will go directly to me allowing me to get back with prospective buyers as soon as possible to increase the likelihood of a fast sale.
• All Calls about your listing will go directly to me allowing me to get back with prospective buyers as soon as possible to increase the likelihood of a fast sale.
#1
#1
in the Mid-South!
in the Mid-South!
02/10
02/10
CRYE-LEIKE RELOCATION SERVICES
CRYE-LEIKE RELOCATION SERVICES
• National Moving Companies
• National Moving Companies
• Substantial Discounts
• Substantial Discounts
• VIP Service
• VIP Service
• FREE Insurance
• FREE Insurance
®
®
Household Goods Shipment
#1 in the Mid-South!
Household Goods Shipment
NOTE: Local Move Discounts Also Available
Middle TN Region 1-800-373-8893
#1 in the Mid-South! 02/10
NOTE: Local Move Discounts Also Available
Middle TN Region 1-800-373-8893 02/10
that
#1 in the Mid-South!
Direct Mail Marketing
Direct Mail Marketing
Let’s inform your neighbors
Let’s inform your neighbors
CRYE-LEIKE
®
is selling your home!
that
Our Direct Mail postcards target neighbors and invite them to refer friends and associates to become new neighbors!
#1 in the Mid-South! 02/10
CRYE-LEIKE
®
is selling your home!
Our Direct Mail postcards target neighbors and invite them to refer friends and associates to become new neighbors! 02/10
CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings
CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings
for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of service providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network designed to meet the needs of our customers before, during and after the move.
for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of service providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network designed to meet the needs of our customers before, during and after the move.
Professional Referrals at NO CHARGE for:
Take Advantage of free Professional Referrals:
Professional Referrals at NO CHARGE for:
Take Advantage of free Professional Referrals:
• Local & long distance phone connections • Assistance with utility connections • Moving services • Lawn Care • Security system installation • Cable television & satellite installations • Handyman services • Insurance • Mortgage • Pest/Termite control ...and much more!
• Preparing your home for sale • Moving services • Assistance with utility disconnections • Cleaning services • Painting services • Handyman services • Carpet cleaning services • Lawn Care • Home inspections services
• Local & long distance phone connections • Assistance with utility connections • Moving services • Lawn Care • Security system installation • Cable television & satellite installations • Handyman services • Insurance • Mortgage • Pest/Termite control ...and much more!
• Preparing your home for sale • Moving services • Assistance with utility disconnections • Cleaning services • Painting services • Handyman services • Carpet cleaning services • Lawn Care • Home inspections services
At your service...
As a CRYE-LEIKE customer, you are assigned a specific Home Services Coordinator who is part of a centralized call center. Your Home Services Coordinator provides one-on-one assistance with your relocation and home service needs.
This powerful network of home services and valuable discounts is exclusive to CRYE-LEIKE customers. Memphis (901) 271-7000 • Nashville (615) 221-0497 Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449
...and much more!
To enroll in this free concierge service, contact your local CRYE-LEIKE sales associate today or visit our website at www.crye-leike.com/homeservices
Let us take care of it...
Your Home Services Coordinator works with you to arrange all moving related activities including home inspections, warranty services, mortgage, assisting with utility connections, remodeling, home repairs, lawncare and much more.
At your service...
As a CRYE-LEIKE customer, you are assigned a specific Home Services Coordinator who is part of a centralized call center. Your Home Services Coordinator provides one-on-one assistance with your relocation and home service needs.
This powerful network of home services and valuable discounts is exclusive to CRYE-LEIKE customers. Memphis (901) 271-7000 • Nashville (615) 221-0497 Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449
...and much more!
To enroll in this free concierge service, contact your local CRYE-LEIKE sales associate today or visit our website at www.crye-leike.com/homeservices
Let us take care of it...
Your Home Services Coordinator works with you to arrange all moving related activities including home inspections, warranty services, mortgage, assisting with utility connections, remodeling, home repairs, lawncare and much more.
#1 in the Mid-South!
Virtual Home Tours
Virtual Home Tours
Want a 24-hour open house, where buyers can view your listing day or night, rain or shine, from their office, den, or laptop? Check out our virtual home tours!
Want a 24-hour open house, where buyers can view your listing day or night, rain or shine, from their office, den, or laptop? Check out our virtual home tours!
• 360° Virtual Home Tour Technology
• 360° Virtual Home Tour Technology
• Posted on www.crye-leike®.com
• Posted on www.crye-leike®.com
• Choice of 5 or more 360° photos - interior or exterior
• Choice of 5 or more 360° photos - interior or exterior
• 12 or more high resolution still photos
• 12 or more high resolution still photos
• Homes with virtual tours, or multiple photos, are 5 times more likely to be viewed by potential home buyers!
• Homes with virtual tours, or multiple photos, are 5 times more likely to be viewed by potential home buyers!
#1
We put technology to work selling your home. 02/10
in the Mid-South!
We put technology to work selling your home. 02/10
Prominent Newspaper Advertising
Prominent Newspaper Advertising
CRYE-LEIKE has weekly newspaper
CRYE-LEIKE has weekly newspaper
advertisements featured in full color with prominent position.
advertisements featured in full color with prominent position.
速
速
#1
#1
in the Mid-South!
in the Mid-South! 02/10
02/10
Our Distinctive Yard Signs do more than advertise your home...
#1 in the Mid-South!
Our Distinctive Yard Signs do more than advertise your home...
...they promise excellent service!
#1 in the Mid-South!
Over 1/3 of buyers report finding their new home because of a yard sign.* Source: National Association of REALTORS® Buyer’s Report 02/10
...they promise excellent service! Over 1/3 of buyers report finding their new home because of a yard sign.* Source: National Association of REALTORS® Buyer’s Report 02/10
Exclusive Luxury Homes Marketing Program with
Exclusive Luxury Homes Marketing Program with
CRYE-LEIKE’s affiliation with Luxury Portfolio allows
CRYE-LEIKE’s affiliation with Luxury Portfolio allows
crye-leike.luxuryportfolio.com
crye-leike.luxuryportfolio.com
us to market our home listings over $750,000 Nationally and Internationally
us to market our home listings over $750,000 Nationally and Internationally
Luxury Portfolio is promoted through many high end publications such as:
•
Award-winning website displaying more $1 million plus properties than others
•
Features over 10,000 of the world’s most remarkable properties
•
Aggressive branding to drive high net-worth consumers to luxuryportfolio.com
more $1 million-plus listings
■ Luxury Portfolio ■ Sotheby’s ■ Regent’s
10,912
10,000 7500
6935
6333
•
Traffic to site from over 200 countries
•
A membership of over 200 firms
2500
•
Property inventory totaling over $35 Billion
0
•
Listings also display on www.wsj.com (Wall Street Journal)
5000
Luxury Portfolio is promoted through many high end publications such as:
•
Award-winning website displaying more $1 million plus properties than others
•
Features over 10,000 of the world’s most remarkable properties
•
Aggressive branding to drive high net-worth consumers to luxuryportfolio.com
•
Traffic to site from over 200 countries
•
A membership of over 200 firms
2500
•
Property inventory totaling over $35 Billion
0
•
Listings also display on www.wsj.com (Wall Street Journal)
more $1 million-plus listings
■ Luxury Portfolio ■ Sotheby’s ■ Regent’s
10,912
10,000 7500
6935
6333
5000
We believe in giving back. We support such charities as:
We believe in giving back.
...over $2 million, in fact.
We support such charities as:
At CRYE-LEIKE , we have a genuine responsibility and obligation to give something back to the communities that give so much to us.
At CRYE-LEIKE , we have a genuine responsibility and obligation to give something back to the communities that give so much to us.
Giving back to the community is a natural part of what we do every day.
Giving back to the community is a natural part of what we do every day.
Every year, CRYE-LEIKE offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.
Every year, CRYE-LEIKE offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.
Total monies and goods collected by
Total monies and goods collected by
CRYE-LEIKE
CRYE-LEIKE
®
®
®
®
now exceeds $2 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.
now exceeds $2 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.
As you take a closer look at CRYE-LEIKE®, we hope you’ll understand why we feel good about being
As you take a closer look at CRYE-LEIKE®, we hope you’ll understand why we feel good about being
®
#1 in the Mid-South!
...over $2 million, in fact.
a
“good corporate neighbor.”
®
#1 in the Mid-South! 02/10
a
“good corporate neighbor.”
02/10
The Edge You Need... CRYE-LEIKE Services
The Edge You Need... CRYE-LEIKE Services ®
• • • • • • • • • • •
• • •
#1 in the Mid-South!
• • • • • • • • • •
®
• • • • • • • • • • •
3,600+ Sales Associates Over 130 Residential Sales Offices Market Share Leader Multiple Listing Service (MLS) Distinctive Yard Signs All residential properties on CRYE-LEIKE ’s 24/7 Info Line Direct Mail Marketing Virtual Home Tours Virtual Agent All Properties listed in the CRYE-LEIKE Home Buyers Guide All Properties on the Internet - www.crye-leike .com, Realtor.com, Google, AOL, Trulia, RELO Home Search, Yahoo, Front Door, Local MLS and hundreds of other real estate websites All properties over $750,000 are marketed on LuxuryPortfolio.com Prominent Newspaper Advertising in the Sunday Real Estate Section Computerized Appointment Service 13 Hours a Day, 7 Days a Week Keybox for Easy Showings 24-hour Telephone Service Office Agent Tours One Year Home Warranty for Seller and Buyer Relocation Management Company Property Management Division Homeowner and Auto Insurance Commercial Division Customer Services Division + Home Services Mortgage Loans and Title Services ®
®
®
• • •
#1 in the Mid-South! 02/10
• • • • • • • • • •
3,600+ Sales Associates Over 130 Residential Sales Offices Market Share Leader Multiple Listing Service (MLS) Distinctive Yard Signs All residential properties on CRYE-LEIKE ’s 24/7 Info Line Direct Mail Marketing Virtual Home Tours Virtual Agent All Properties listed in the CRYE-LEIKE Home Buyers Guide All Properties on the Internet - www.crye-leike .com, Realtor.com, Google, AOL, Trulia, RELO Home Search, Yahoo, Front Door, Local MLS and hundreds of other real estate websites All properties over $750,000 are marketed on LuxuryPortfolio.com Prominent Newspaper Advertising in the Sunday Real Estate Section Computerized Appointment Service 13 Hours a Day, 7 Days a Week Keybox for Easy Showings 24-hour Telephone Service Office Agent Tours One Year Home Warranty for Seller and Buyer Relocation Management Company Property Management Division Homeowner and Auto Insurance Commercial Division Customer Services Division + Home Services Mortgage Loans and Title Services ®
®
®
02/10
Seller Motivation Scale Purchased Another Home
Today’s Market You may have to increase your motivation to compete with those higher up on the scale.
Job Transfer Life Events
Retirement Growing Family
in the Mid-South!
Purchased Another Home
revious Home P still for sale.
ome Vacant H n Family remained behind n
Move up or Downsize
#1
n
Seller Motivation Scale
Today’s Market You may have to increase your motivation to compete with those higher up on the scale.
arriage M n Medical n Financial n Divorce n
n
revious Home P still for sale.
ome Vacant H n Family remained behind n
Job Transfer Life Events Move up or Downsize
eposition for the future R - Closer to family - Closer to work - Desired Neighborhood - Selected School - Dream Home
n
Retirement Growing Family
arriage M n Medical n Financial n Divorce n
n
eposition for the future R - Closer to family - Closer to work - Desired Neighborhood - Selected School - Dream Home
Only truly
Only truly
Motivated Sellers
Motivated Sellers
are selling their homes in Today’s Market
are selling their homes in Today’s Market
It may take a Home Marketing Makeover to sell yours.
It may take a Home Marketing Makeover to sell yours.
1. Stage home 2. Stage yard 3. Market Price (high inventory - Lead Market) 4. Professional photos only 5. It takes a professional agent
#1 in the Mid-South! 02/10
1. Stage home 2. Stage yard 3. Market Price (high inventory - Lead Market) 4. Professional photos only 5. It takes a professional agent 02/10
Proper Pricing is Important!
Proper Pricing is Important!
• Faster Sale
• Faster Sale
• Less Inconvenience
• Less Inconvenience
• Attracts “Cleaner” Financing
• Attracts “Cleaner” Financing
• Attracts Higher Offers
• Attracts Higher Offers
• Means More Money to Sellers
• Means More Money to Sellers
• Avoids Being “Shopworn”
• Avoids Being “Shopworn”
• Better Response from Advertising and Sign Inquiries
• Better Response from Advertising and Sign Inquiries
• Increased Sales Associate Response
• Increased Sales Associate Response
• Exposure to More Prospects
• Exposure to More Prospects
#1
#1
in the Mid-South!
in the Mid-South!
02/10
02/10
Price it right, right from the start.
Price it right, right from the start.
Your property will generate the most attention and showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property - particularly during the critical stage of initial market exposure.
Your property will generate the most attention and showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property - particularly during the critical stage of initial market exposure.
Properties priced properly result in quicker sales and typically a higher price.
Properties priced properly result in quicker sales and typically a higher price. Number of Buyer Inquiries
Pricing Your Property To Move
Number of Buyer Inquiries
Pricing Your Property To Move
#1 in the Mid-South!
1
2
3
4
5
6
7
Weeks on Market
8
9
#1 02/10
in the Mid-South!
1
2
3
4
5
6
7
Weeks on Market
8
9
02/10
Auction Services
Auction Services
Estate Sales
Estate Sales
Lake Properties Unique Properties Land Developement Upscale Properties
Consider An Auction
Lake Properties
The Auction Method of selling is quickly becoming one of the most popular ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing, it is certainly one of the quickest. From estate auctions to liquidation auctions, Crye-Leike Auctions can help. So if you are considering an auction, please ask your agent to have one of our Auctioneers explain how an Auction can save you time and money while conducting a professionally organized and executed auction. Auctions have advantages for both buyers and sellers.
Unique Properties Land Developement Upscale Properties
Farm Properties
Farm Properties
Investment Properties
Investment Properties
Needs Work Been on the market an extended period of time Most Money in the shortest amount of time Partnership Dissolutions Court Ordered Sales Transferees Bought a new home The possibilities are endless...
Seller Advantages
Needs Work
• Offers sellers another option • Creates competition among buyers-(Auction prices can exceed the price of a negotiated sale, by generating excitement and heightening buyer’s interest) • Exposes the properties to a large number of pre-qualified prospects • Requires that potential buyers pre-qualify for loans • Accelerates closing, the property can sometimes be sold within six weeks of listing. • Auction is a true market forum-the highest price a buyer pays is the lowest price a seller will accept. • A seller knows exactly when the property will sell and when it will close. • Auctions reduce the time a property is on the market. • Auctions eliminate numerous unscheduled showings. • Auctions take the seller out of the negotiating process. • Seller is able to obtain liquidity. • Seller is able to move onto other investments and free up capital. • Seller does not have to do repairs. • Auctions are sold with no contingencies • A large Non-Refundable deposit is collected day of sale making the sale more secure.
Been on the market an extended period of time Most Money in the shortest amount of time Partnership Dissolutions Court Ordered Sales Transferees Bought a new home The possibilities are endless...
#1
#1
in the Mid-South!
in the Mid-South!
02/10
Consider An Auction The Auction Method of selling is quickly becoming one of the most popular ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing, it is certainly one of the quickest. From estate auctions to liquidation auctions, Crye-Leike Auctions can help. So if you are considering an auction, please ask your agent to have one of our Auctioneers explain how an Auction can save you time and money while conducting a professionally organized and executed auction. Auctions have advantages for both buyers and sellers.
Seller Advantages • Offers sellers another option • Creates competition among buyers-(Auction prices can exceed the price of a negotiated sale, by generating excitement and heightening buyer’s interest) • Exposes the properties to a large number of pre-qualified prospects • Requires that potential buyers pre-qualify for loans • Accelerates closing, the property can sometimes be sold within six weeks of listing. • Auction is a true market forum-the highest price a buyer pays is the lowest price a seller will accept. • A seller knows exactly when the property will sell and when it will close. • Auctions reduce the time a property is on the market. • Auctions eliminate numerous unscheduled showings. • Auctions take the seller out of the negotiating process. • Seller is able to obtain liquidity. • Seller is able to move onto other investments and free up capital. • Seller does not have to do repairs. • Auctions are sold with no contingencies • A large Non-Refundable deposit is collected day of sale making the sale more secure.
02/10
Q u e stions
Questions
1. W hen did you first start thinking about selling your home?
1. W hen did you first start thinking about selling your home?
2. H ow long have you lived in your present home?
2. H ow long have you lived in your present home?
3. W hat was your original purchase price?
3. W hat was your original purchase price?
4. W hat improvements have you made to your present home?
4. W hat improvements have you made to your present home?
5. I f there was one thing that you could change about your present home, what would it be?
5. I f there was one thing that you could change about your present home, what would it be?
6. W hat is the approximate balance on your present mortgage?
6. W hat is the approximate balance on your present mortgage?
7. How did you arrive at your price?
7. How did you arrive at your price?
#1
#1
in the Mid-South!
in the Mid-South!
02/10
02/10
#1 in the Mid-South!
Q u e stion s
Questions
8. H ow do you feel about owner financing?
8. H ow do you feel about owner financing?
9. Where would you like to move?
9. Where would you like to move?
10. When would you like to be in your new home?
10. When would you like to be in your new home?
11. What is most important to you, price, timing or convenience?
11. What is most important to you, price, timing or convenience?
12. What would it do to your plans if you did not sell?
12. What would it do to your plans if you did not sell?
13. Who else have you been talking to about the sale of your home?
13. Who else have you been talking to about the sale of your home?
14. Would you have to sell your present home to buy a new one?
14. Would you have to sell your present home to buy a new one?
15. What would it take to get your home listed with me today?
15. What would it take to get your home listed with me today?
#1 02/10
in the Mid-South!
02/10
SALES PROCESS
SALES PROCESS
• Ask A Series of Questions
• Ask A Series of Questions
• Preview Your Home
• Preview Your Home
• Discuss Marketing Plan
• Discuss Marketing Plan
• Establish Price & Estimate of Net
• Establish Price & Estimate of Net
• Explain Forms & Procedures
• Explain Forms & Procedures
• Address Your Concerns
• Address Your Concerns
• MUTUAL DECISION
• MUTUAL DECISION
#1
#1
in the Mid-South!
in the Mid-South!
02/10
02/10
It’s our business to be the you can trust.
It’s our business to be the you can trust.
T
here are very few decisions in life you face where the opinion of a trusted advisor matters most. Buying a home is one of them. At Crye-Leike, REALTORS® we like to think each of our associates & business partners are like that advisor & … trusted to make your home buying experience Convenient, Efficient & Reliable. With you in mind, we’ve assembled an outstanding team of professionals, focused on handling every detail of your real estate transaction. Your for the real estate, mortgage, insurance, home warranty & title closing services. It’s our pledge to provide you with world-class service from an exceptional group of individuals with the passion & expertise you deserve. Whether it’s your first purchase, a move across town or the country… Crye-Leike, REALTORS® is the you can trust. Our passion for excellence makes it Convenient, Efficient & Reliable.
• Mortgage financing at competitive rates • Experienced mortgage professionals with financial integrity • Responsible & flexible mortgage loan options • Personalized service to guide you through the process
• Mortgage financing at competitive rates • Experienced mortgage professionals with financial integrity • Responsible & flexible mortgage loan options • Personalized service to guide you through the process
magnabank.com
• Licensed professionals always available • Multiple nationally recognized providers you know & trust • Free asset protection analysis • Competitive value-added coverage for your home, family, & more
Crye-Leike.com/Insurance
#1 in the Mid-South!
T
here are very few decisions in life you face where the opinion of a trusted advisor matters most. Buying a home is one of them. At Crye-Leike, REALTORS® we like to think each of our associates & business partners are like that advisor & … trusted to make your home buying experience Convenient, Efficient & Reliable. With you in mind, we’ve assembled an outstanding team of professionals, focused on handling every detail of your real estate transaction. Your for the real estate, mortgage, insurance, home warranty & title closing services. It’s our pledge to provide you with world-class service from an exceptional group of individuals with the passion & expertise you deserve. Whether it’s your first purchase, a move across town or the country… Crye-Leike, REALTORS® is the you can trust. Our passion for excellence makes it Convenient, Efficient & Reliable.
• Unsurpassed attention to customer service • Focused on the details of your home purchase & sale • Title insurance protection for your ownership rights • Convenient locations across the region
realtytitle.com
magnabank.com
• Your defense against unexpected & expensive covered repairs • Covers many home systems & appliances no matter the age or model • One low service fee for each covered repair or replacement • Reliable service from trusted local service technicians
AHSsales.com
Convenient • Efficient • Reliable crye-leike.com
• Licensed professionals always available • Multiple nationally recognized providers you know & trust • Free asset protection analysis • Competitive value-added coverage for your home, family, & more
Crye-Leike.com/Insurance
#1 in the Mid-South!
• Unsurpassed attention to customer service • Focused on the details of your home purchase & sale • Title insurance protection for your ownership rights • Convenient locations across the region
realtytitle.com
• Your defense against unexpected & expensive covered repairs • Covers many home systems & appliances no matter the age or model • One low service fee for each covered repair or replacement • Reliable service from trusted local service technicians
AHSsales.com
Convenient • Efficient • Reliable crye-leike.com