GRAPHIC DESIGN PORTFOLIO
BELINDA WOOD
Undergraduate Student
BACHELOR OF DESIGN
Majoring in Architecture Minoring in Graphic Design Minoring in Lighting Queensland University of Technology (QUT)
CONTENTS branding formatting & layout typeface design photography & illustrative Works
BRANDING
Letterhead example
Business card example
JA NE S OS O OCC U PATI ON A L TH E R A P I ST 0412 345 678 lisa @happylearnersot.com.au PO Box 123 Brisbane Q 4000 happylearnersot.com.au
ABN 54 271 159 528 0412 012 419
admin@happylearnersot.com.au
happylearnersot.com.au
PO Box 736 Browns Plains Q 4118
/happylearnersot
/happylearnersot
Happy Learners Occupational Therapy embraces the idea of participation through modification and enhancement whilst also evoking a sense of positivity and optimism. The design of Happy Learners Occupational Therapy’s logo design plays on the idea of perception and modification. The idea of a circle is that it is constructed from a single continuous line. However, in this design, rather than constructing the circle with a single line, the ‘line’ is dived into segments (i.e. modified) and arrayed in a circular pattern. The modified construction of the circle is representative of occupational therapy – modifying elements to support and enhance outcomes. In addition to this, the three circles are representative of the holistic approach to occupational therapy employed by Happy Learners. The overall aesthetic of the design aims to evoke a sense of optimism, inclusion and positivity.
p: + 61 02 9909 5377 f: + 61 02 9909 5378 e: admin@charlesco.com 42 Wallaby Way Sydney NSW 2000 PO Box 2468 Sydney NSW 2001
charlesandco.com
Dear Joe Smithers
On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look. You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly. To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template. Sincerely,
Suzie Queue
p: + 61 02 9909 5377 f: + 61 02 9909 5378 e: admin@charlesco.com 42 Wallaby Way, Sydney NSW 2000 charlesandco.com
PO Box 2468, Sydney NSW 2001
Dear Joe Smithers
On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look. You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly. To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template. Sincerely,
Suzie Queue
p: + 61 02 9909 5377 f: + 61 02 9909 5378 e: admin@charlesco.com 42 Wallaby Way, Sydney NSW 2000 charlesandco.com
PO Box 2468, Sydney NSW 2001
FORMATTING & LAYOUT
W
DESIGNER + ILLUSTRATOR
elcome o the wonderful world of Tad Carpenter! This guy’s work is off the charts awesome and so is he. We became a captive audience listening to Tad share his story with such energy and excitement—it was contagious, really. Born into a world where creating was the norm, Tad grew up with a unique perspective on work and life as he followed in his dad’s footsteps to become an illustrator. Tad told us about growing up in the halls of Hallmark, the people he met there, why he chose the non-art school route, what it’s like being married to another creative, and how his city—and the Midwest—has shaped him (he also bragged a bit about Kansas City BBQ, which made us really hungry). This designer, illustrator, and most recently, teacher, has a lot to say and it’s all worth hearing—well, reading. So get to it. You won’t be disappointed.
TAD CARPENTER DESCRIBE YOUR PATH TO BECOMING AN ILLUSTRATOR AND DESIGNER.
Through making, you find yourself. The more you make, the more you identify with who you are as a designer and creator.
I was really fortunate to grow up in a household with parents who were both artists. I was an only child, or a lonely child as I thought it was. I grew up making and I never knew any different. I just thought that’s what we all did. When I went to a friend’s house who had a parent who was an accountant, I thought, “What the heck? You guys don’t sit around at night making things?” It was so surreal. My mother is a fiber artist. She dyes her own wool and hooks these beautiful rugs. My father is an illustrator and has worked for Hallmark Cards for almost 40 years.
He started as an illustrator and writer and is now Creative Director for Hallmark International. From an early age, I had a good idea and understanding of what illustration and design were and how they were important to us. As a teenager, I rebelled and thought I wanted to be a painter for a while, but then I realized how important illustration and design were to me, especially growing up with my dad. Some sons and fathers work on cars and some do illustrations together, which is what me and my dad did. Even to this day, I run sketches by him all the time because he’s the most amazing draftsman and idea man I’ve ever met. He really set a tone for me as an illustrator and artist.
DID YOU IMMEDIATELY GO OUT AND DO YOUR OWN THING AFTER COLLEGE OR DID YOU WORK FOR AN AGENCY? I worked for someone else. I think a lot of students want to do their own thing right out of school and now, as a teacher, I can’t recommend highly enough that they go work for someone else for at least five years. That’s a drop in the bucket when it comes to your career. The fact that someone will pay you to learn is priceless. We get out of school and we still don’t know that much, but you learn so rapidly your first year of being employed. I did that. I worked at a smaller, boutique branding firm for five or six years. I made a conscious effort to be there longer because I wanted to be 100% ready when I went out on my own. There was a transition period where I was working full-time during the day and doing freelance work all night. I actually did that for a few years until I was plenty comfortable and busy on my own. I’ve officially been on my own for three and a half years now. I’m a firm believer in taking risks as an artist. If you just sit back and play it safe all the time, your work’s going to be pretty vanilla and your life might be as well. I knew when it was time to break out on my own and I grabbed the reigns and did it. C L O C K W I S E F R O M L E F T: T A D C A R P E N T E R , PHO T O BY LEMON LINE PHO T OGRAPHY; ZION 2012 SNOWBOARD; COMPENDIUM BOOK; ZION
THE G REAT DISCON TEN T | PAG E 5
TYPEFACE DESIGN
warren
JACK RABBIT A BC D EF GHIJ KLMNOPQR S TU VWXYZ abcdef g h i jk lmn opqrstu vwxyz 123 456 78 9 0
PHOTOGRAPHY & ILLUSTRATIVE WORK