B RAND S TYL E G U I D E
INTRODUCTION
WOD Proof’s main message is hidden directly in its name - Workout Of the Day is a known word in the fitness world, and CrossFit specifically, and the Proof in the form of the recorded video is main benefit for the user. In its newest form WOD Proof becomes more than just the app, recording your workout with a built-in timer. It’s a platform that gives the users everything they need and love in competitive sports: core recording abilities of the platform + social media and community features.
OVERVIEW OF BRAND ITS CONCEPT,PERSONALITY.
WOD Proof is all about dynamics, honesty and self-sufficiency. It’s calling to compete with yourself every day to become better than yesterday. Brand concept displays key WOD Proof’s values, text and graphic elements as a reflection of them. The complexity of the company's approach to solving the athlete’s challenges is reflected by small objects collected into large, recognizable forms. Thin lines and enough space between them show the importance of focusing and concentration in sport.
CORPORATE MESSAGING LANGUAGE, ITS TERMINOLOGY, STYLE AND TONE How you say it is just as important as what you say. So to make the content not forced but natural and engaging and reach the audience it’s important to create the appropriate tone of voice. Instead of most sports brands that are trying to sound more accessible with their positive thinking, WOD Proof speaks not to the average person but to the dedicated athletes. Its tone of voice calls for serious and hard work, everyday discipline and a specific lifestyle. Strong language evokes passion and perseverance that are required from the athlete in order to break his own records time after time.
LOGO SPECIFICATION
WOD Proof’s wordmark logo with its powerful icon and simple font conveys the key brand values. You should use it in its original version, without stretching and form changing. Also the indentation should be not bigger than the width of the letter W.
1W
1W
LOGO USAGE
ACCEPTABLE
UNACCEPTABLE
COLOR PALETTE Color pallette is a great way to show the brand’s personality, its philosophy and style. Dark blue and grey tones shows WOD Proof as a confident company. To support this style you should use only these colors and their combination.
CMYK 100/83/2/0
CMYK 58/34/0/0
CMYK 0/0/0/33
CMYK 0/0/0/5
RGB 26/60/143
RGB 119/153/208
RGB 191/192/193
RGB 246/246/246
HEX# 1a3c8f
HEX# 7799d0
HEX# bfc0c1
HEX# f6f6f6
CORPORATE TYPOGRAPHY Typography helps maintain a consistent brand identity internally and on public-facing materials. Saira Condensed and Open Sans are the two font families that we use on all brand and collateral materials that represent us.
Open Sans Extrabold
Aa
Open Sans Regular
Saira Condensed ExtraBold
Saira Condensed Light
main and head text
Aa
advertising and social posts
Aa main text
Aa
advertising and social posts
STATIONARY BUSINESS CARD DESIGN The business card should be two-sided, may also be combined with paper embossing. Longer addresses are also possible.
QUALIFICATION VIDEO APP
Adam Grinker Founder and CEO
+972543979293
grinker@wodproofapp.com
STATIONARY EMAIL SIGNATURE
QUALIFICATION VIDEO APP
ADAM GRINKER Founder and CEO
+972543979293 grinker@wodproofapp.com
Email signature is used in business correspondence and other materials like presentations. It contains all the important elements - brand name, slogan, contacts and social media links.
IMAGES
BRANDING (NOTEBOOK, BADGE)
ADAM GRINKER Founder and CEO
VISITOR
SOCIAL MEDIA GUIDELINES
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CONCLUSION
WOD Proof has a clearly defined brand identity. It’s all about recording, analyzing, competing and improving yourself – and appealing to an audience looking for the same experience. The brand’s bold design and strong copywriting naturally follow its purpose and user experience. Wherever you look on the website, social media or the app itself – it is constantly emphasising its unique selling proposition - providing the technological tools as well as the community and information the athlete needs to face his next challenge.