CREATING COMMERCIALS

2018-1-ES01-KA229-050096

12-

ACTIVITY TITTLE: CREATING COMMERCIALS

Justification:

The goal is to obtain and relate visual, verbal, iconic, statistical information from one or different sources and especially from the current media. Students should learn the different phases in the development of the advertising message.

The objective for the project is to promote and disseminate healthy breakfast through tutorials with students from the center and outside.

Materials needed:

 Drawing material  Audio visual material or a mobile phone

Resources:

 Web browser

Subjects involved:

Language, ICT, Arts

Procedure:

Step1: Teacher explains to the students what an advertisement should contain: a slogan, a jingle, a message. Step2: Groups of 5 or 6 students are created. Step3: Students think about the ideas and draw a script and a storyboard. Step4: The add is recorded. Step5: The videos are edited in YouTube editor. The commercial should be one minute long and should promote healthy breakfast. Step6: Videos are uploaded in the YouTube channel.

Other relevant information:

https://www.youtube.com/channel/UCTodvgqoddcrgD_4SbYXeZQ/playlists

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2018-1-ES01-KA229-050096

The objectives of this activity aim to develop the following key competences:

KEY COMPETENCE KNOWLEDGE SKILLS ATTITUDES

MULTILINGUAL Vocabulary Cultural aspects Write texts Set conversations Appreciation of cultural diversity

DIGITAL

PERSONAL, SOCIAL AND LEARNING

Function and use of software Function and use of networks Legal and ethical principles in digital technologies Create digital content

Reflect and critical attitude Manage and protect information and digital identity Ethical and responsible approach

Codes of conduct and rules of communication Identify one’s capacities Reflect and make decisions Positive attitude toward one’s physical well-being

Components of healthy mind, body and lifestyle Communicate constructively

ENTERPRENEURSHIP

CULTURAL AWARENESS AND EXPRESSION

Local, regional, European and global cultures, languages, traditions and heritage Artistic creation: written, digital, film, dance, games, music, rituals, architecture... World cultural diversity Use of creativity (imagination, strategic thinking, problem solving) Sense of initiative

Pro-active being Desire to motivate others Express interpret ideas, experiences and emotions Open attitude

Engage in creative processes

Identify opportunities through arts Respect for diversity of cultural expression

Willingness to participate in cultural experiences

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Self evaluation chart for students:

KEY COMPETENCE HAVE I IMPROVE..........?

MULTILINGUAL Expressing and commenting concepts, ideas, feelings, facts and views in a foreign language/s Writing and commenting concepts, ideas, feelings, facts and views in a foreign language/s by writing.

DIGITAL

PERSONAL, SOCIAL AND LEARNING

ENTERPRENEURSHIP

CULTURAL AWARENESS AND EXPRESSION

Willing to communicate through the internet in order to store information, recall, restore, evaluate it and use information mutually and I am able to do it. Willing to know the opportunities at personal, vocational and/or business activities and I am able to do it.

Being able to join social life and business in an effective and positive way and I am able to do it. Willing to turn my ideas into action and I am able to do it. Succeeding any task by using the features of creativity, innovation and taking risk. Knowing the importance of expressing my ideas, experience and emotions in various fields such as music, painting, literature and visual arts in a creative way and I am able to do it.

MAYBE YES NO

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