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advertising
Unicef awareness campaign Title : Children see what you say In colaboration with Aulia Alif Fianda As : Conceptor, Copywriter, Art Director Phase : Assignment
I made this projects for my Visual Communication Design final assignments in fourth semester. We have to choose one of Unicef’s main concentration and I chose education. Children education are one of the most important issue because a well educated children can make this world a better place. The big idea of this campaign come from the smallest education institution which is family. Many adults use improper language in front of children and it affect their attitude to others. With this campaign, I hope more adults concern to talk properly in front of children and make a better future generation.
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advertising
Lego Title : Create your dream Type : Personal project With help from Aulia Alif Fianda, Duhita Anindita, Yohanes Wahyu, Royman Taruli and Moses Sihombing Talent : Jingga Nadira As : Conceptor, Copywriter, Art Director, Designer, Photographer, DI artist Phase : Assignment
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I made this for my Photography final project in the fourth semester. The challenge was to choose one brand and create 3 pictures that communicate the key message of the brand. For this project I chose Lego because they have a unique brand essence that always remind me of how creativity are unlimited and fun. The big idea for this project come from the unlimited posibillities of the bricks. We can build and be anything we can think of.
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advertising
Pilkita Title : Break your limit Type : Personal project As : Conceptor, Copywriter, Art Director, Designer Phase : Assignment
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Made for my Advertising ethics midterm assignments. Pilkita is a well-known supplements for men in Indonesia. With more than 50 years experience, Pilkita already made their way to middle and low consument in Indonesia. Because of their previous campaigns and advertisements, Pilkita often misunderstood as sexual enhancer supplements. The challenge in this assignment was to make an advertisement without sexual connotations. The big idea in this ad was to achieve your full potential with pilkita.
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advertising
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Consumerism awareness Type : Personal project As : Conceptor, Copywriter, Art Director, Designer, Photographer, DI artist Phase : Assignment
Nowadays with the increasing number of brands around us, we tend to buy lots and lots of things. Even things that we don’t need. Anytime the word discount appear we almost definitely got hooked to see it. The goal of this campaign is to educate people who tend to be shopaholics. The big idea is good things never cheap and cheap things never good. With the price cut almost half, you get half of the products you buy. A simple reminder to all shopaholics.
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art direction
Deboer Outbound Title : Company Profile Video As : Art Director Type : Group Project Producer and copywriter : Tersi Eva Ranti Editor : Mohammad Rida Phase : Commisioned
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Deboer Outbound is a company that provide team building event organizing. Specializing in outbound and outdoor activity, Deboer already have big clients such as UOB Bank and Amway. The challenge for this project was to deliver Deboer expertise and educate client and future client about team building.
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branding
Old Logo Rebranding Awal Bros Hospital Type : Personal project As : Conceptor, Designer Phase : Assignment
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Awal Bros hospital is a healthcare institution network established in Indonesia. With commitment to always provide best quality service, Awal Bros already have a strong market in Indonesia. Despite their strong market presence, they don’t have a strong visual identity that emulate their brand message.
Their brand essence is excellence in caring. So I chose butterfly as their symbol. Butterfly is the last stage of metamorphosis and a symbol of excellence and they spent their lifetime to help flowers reproduce. It fits Awal Bros Hospital brand essence and promise perfectly.
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branding
Vegas Hotdog Title : Logo Redesign Type : Group project As : Logo Designer Phase : Assignment
Vegas Hotdog is a western restaurant operating in Jakarta. With 2 branch in Central Park and Mall Kelapa Gading, they already establish their own market. Despute their growing business, they don’t have strong visual identity that convey their brand message. I made this for my Design methods subject final assignment in sixth semester. I used Las Vegas famous road sign as a visual base for the logo so the logo can visual the theme of the reastaurant.
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Old Logo
Inspiration
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graphic design
Title : INDON ESIA Type : Personal project As : Art Director, Copywriter, Designer Phase : Assignment
This is my midterm assignment for Copywriting subject in third semester. The challenge was to turn a newspaper article with simple yet informative piece then we design the article and print it with 60 x 80 cm size.
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The contents of the article discusses concern of moral decline in Indonesians today. I chose INDON ESIA as the headline in refering to what Malaysians use to mock Indonesians. Although seems like I downgrading Indonesians, I thought it would make a great stopping power to read my article and reflect about moral degradation that happens in this country.
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photography
Still Life Snaps Title : Life under the sky Type : Personal project As : Photographer
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