Typology Research Salone del Mobile, Milano Chelsea Market, New York Queens Museum, New York

Typology Research

Salone del Mobile, Milano is a weeklong furniture fair, similar to a trade show and the largest of its kind, which brings together designers from all over the world to exhibit new design in all its forms, from functional home furnishings to sculptural furniture, in one platform. The same week an independent, informal series of events called Fuorisalone takes place at various venues in the city of Milan, creating a larger network of institutions and creators. These events collectively are called Milan Design Week.

Chelsea Market attracts over 6 million national and international visitors annually, it is one of the most trafficked, and written-about, destinations of any kind in New York City. For both local foodies and international tourists, it’s entirely possible to enter the Market in the morning and not exit until lunchtime, without ever growing bored—and certainly without ever going hungry.

The Queens Museum is dedicated to presenting the highest quality visual arts and educational programming for people in the New York metropolitan area, and particularly for the residents of Queens, a uniquely diverse, ethnic, cultural, and international community .The Museum fulfills its mission by designing and providing art exhibitions, public programs and educational experiences that promote the appreciation and enjoyment of art, support the creative efforts of artists , and enhance the quality of life through interpreting, collecting, and exhibiting art, architecture, and design.

Salone del Mobile, Milano

Size: 2,500,000 SF Location: Fairgrounds outside of Milan Visitors: 370,000 Participators: 2,000 Companies Programming: Film, Dance, Music, & Lectures

Excerpts from their “Manifesto” “The Salone del Mobile is a system of connections, creativity and innovation. Within the space of a week, more than 300,000 people converge on Milan: entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects, creatives, purveyors of knowledge and nurturers of beauty. They meet up again each year during Salone week in a place where they know they will be greeted with a great raft of opportunities. The Salone is an emotion first and foremost, transmitting positivity, enthusiasm, initiative and cheerfulness. Companies that work and design are proud to invest in an event on which the eyes of the world will be trained; architects and designers channel their creativity in order to express it at the Salone. Emotion lies in putting together a project that will, in turn, transmit emotion and empathy; the event’s organisers work closely with the companies for a year, in order to provide them with the best possible platform. This is why the Salone is so much more than just a trade fair. It is a global experience that attracts professionals who are directly involved with the sector as well as people from outside the design business. Everybody wants to attend the Salone, to come into contact with creative people, innovative people who produce and people who buy. Companies, creatives, trend-seekers, all want to be in Milan, protagonists of the Salone del Mobile. This sets in train a virtuous design – product – quality – innovation – city – value chain – that reflects the uniqueness of the Milan Salone. This virtuous process is made up of a number of essential parts, each of which is an important piece of the jigsaw that sets out the intentions of the new Manifesto.”

Fuorisalone (trans: “Outside Salone”) The Fuorisalone is not a Fair event, it doesn’t have a central organization and it’s not managed by any Institution. It started spontaneously early in the 1980’s thanks to the will of companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food. These events extend Salone beyond the walls of the fairgrounds and creates an urban network of independent galleries, organizations, and institutions to exhibit new and emerging work of all forms.

Chelsea Market, New York

Size: 1.2 million square feet Vendors: 55 Visitors: 9 million per year, 28,000–35,000 daily Programming: Food Market, Dining Hall, Retail Space

Mission Statement “Iconic culinary destination Chelsea Market has become an internationallyrenowned brand and is considered one of the greatest indoor food and retail marketplaces in the world today. Located in the heart of New York City’s Meatpacking District, the market’s collection of distinctive and diverse merchants adds up to more than just your average food hall, rather a lively marketplace where one can shop the region’s finest fishmonger, take home prime cuts of meat from one of the area’s best whole-animal butchers, load up on artisanal cheeses, fresh produce, and imported Italian dry goods. It’s the savory meals enjoyed at Chelsea Market, just as much as the fresh ingredient s purchased there that make it a beloved destination for locals and travelers alike.”

Developer Statement Food halls can drive value within commercial and mixed use developments, but developers must create strong partnerships with local chefs and food providers if they wish to create a truly unique, authentic, food destination.- Developers of food halls may need to take risks by investing in innovative chefs and food producers who may lack proven credit histories; these investments may feature unconventional agreements to create financially feasible deals that work for both parties. - By forming close relationships with food providers and retail tenants, a developer can influence environmental sustainability outcomes by creating campaigns on issues, such as composting and waste reduction.

Queens Museum, New York

Size: 100,000 SF Location: Flushing Meadows Park Visitors Per Annum: 200,000 Programming: Film, Dance, Music, & Lectures

The Queens Museum presents artistic and educational programs and exhibitions that directly relate to the contemporary urban life of its constituents, while maintaining the highest standards of professional, intellectual, and ethical responsibility.”

Studio Program The Queens Museum Studio Program is one of very few artist residencies which is physically, spatially, and institutionally embedded within a US museum . When the museum was renovated in 2013, eight artist studios in the north wing were constructed. In designating permanent real estate to the long-term development of new artwork on site, the Museum aims to support “artists’ creative processes and professional development.” While these studios are only open to the public twice a year, during exhibition openings, artists are free to organize their own events, programs, exhibitions within their spaces. The museum thus contains numerous smaller, ever-changing spaces representing emerging talent alongside larger, more permanent galleries, as well as the enormous Panorama, an iconic destination.