www.pwc.co.uk
Bikeworks Social Impact Assessment
Bikeworks September 2016
PricewaterhouseCoopers LLP, 7 More London Riverside, London SE1 2RT T: +44 (0) 20 7583 5000, F: +44 (0) 20 7212 7500, www.pwc.co.uk PricewaterhouseCoopers LLP is a limited liability partnership registered in England with registered number OC303525. The registered office of PricewaterhouseCoopers LLP is 1 Embankment Place, London WC2N 6RH.PricewaterhouseCoopers LLP is authorised and regulated by the Financial Conduct Authority for designated investment business.
Social Impact Assessment
Contents Executive summary
1
Introduction
3
Background
3
Terms of reference
3
Approach
4
Structure of our report
4
Bikeworks’ theory of change
6
What is a theory of change?
6
What issues is Bikeworks seeking to address?
6
What social impacts does Bikeworks want to achieve?
7
Bikeworks’ programmes and services
9
A typical day at Bikeworks
10
The social impact of Bikeworks’ programme areas
12
Impact of Cycle into Work employment and training programme
13
Impact of All Ability Cycling Clubs
16
Impact of Bikeability cycling training
19
Impact of maintenance services and courses
21
Impact of reuse and recycling activities
23
Impact of opportunities for businesses
25
Conclusion
27
Conclusion
27
Appendix 1: Bikeworks’ theory of change
28
Appendix 2: Consultation list
29
PwC Contents
Social Impact Assessment
Executive summary Whenever people ask what I do for living and I tell them about Bikeworks I get this standard response; “You must be raking it in running a bike business in London.” The general perception is there’s money to be made if you have a bike business, but what people generally miss is the most important value; social value. We are now celebrating a decade of Bikeworks and during this time, as you’d expect, are all the usual stories of highs and lows, learning by doing and tears of joy and despair. What isn’t usual, and the reason we are celebrating such a big birthday, is the passion of our people. This passion is driven by the ability of seeing the positive results of us being here; from the joy of a 6 year old learning how to ride a bike for the first time, seeing someone get their first job after 15 years of unemployment, the expression of exhilaration when someone experiences freedom of movement on a bike, to the 96 year old who defied his carers to make it down every week to cycle in the Queen Elizabeth Olympic park. It truly makes every moment of our journey worthwhile for all of us. For those not aware, the original working title for Bikeworks was Olympic Bikes, born from London winning the bid to host the 2012 Games. Our co-founder and Chair, Zoe Portlock, inspired by the excitement and future potential of East London hosting the Olympic and Paralympic games, wrote the business plan for what would become Bikeworks. It is worthy to note that this period of time was also the start of a cycling revolution for Londoners. Our then and soon to be departing mayor; Ken not Boris, had a vison for a step change in sustainable travel and the commissioning of London’s first bike hire scheme was becoming a reality. As these future opportunities collided we launched Bikeworks from our front room. We have grown at speed as a cycle business with an income strategy of 80% business and 20% charitable sources. This has enabled Bikeworks to be agile, innovative and to react to the needs of our community. Anecdotally and emotionally we have known that, as a social enterprise, we create impact across our employability, recycling, retail, cycle training, health and disability programmes. However this is the first time we have been able to coherently bring this together under our mission. Over a period of 200 years the humble bicycle hasn’t really changed. They have become faster, lighter to carry and more choice is available. What has changed is our ability to use the bicycle as a vehicle, quite literally, for social innovation. The launch of our impact report as we enter our second decade will serve as the framework we use to capture and bring to life the everyday stories of what the team at Bikeworks achieves. We are truly grateful to PricewaterhouseCoopers (PwC) for their time in putting this together for us. This is not a document that sits dusty on a shelf; it is a tool and provides us with the evidence we need to assist us in sustaining and growing our social purpose, to create new audiences, to move into new markets and to collaborate with more stakeholders in creating social change for people and communities. At Bikeworks we experience moments of extreme, from seeing someone who uses a wheelchair power themselves around a park after half an hour of training to teaching a member of the public how to fix a puncture. It’s our ability to see change, know you’ve made a difference and to be part of something bigger that is truly life affirming. This next decade is about sustainability, while being impactful and relevant. With this simple piece of engineering, the bike, we will support people with their personal journey, in all guises to achieve what they desire. Looking around at Bikeworks; our shop, the reuse centre, the training workshop, the back office and across our All Ability Cycling Clubs, I see people who love bikes, who love London and most importantly love making a difference. I feel truly humbled by the people we have met on this journey, of our team and our impact. You have all been amazing. Bring on the next ten years… Jim Blakemore, CEO Bikeworks
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Social Impact Assessment
Introduction Background Bikeworks was established in 2006. It is a social enterprise with a mission to actively change lives and offer positive experiences through the bicycle and cycling. It delivers this mission by providing a range of services and programmes across London to support disadvantaged groups, schools, businesses and new, improving and expert cyclists. Cycle into Work employment and training programme: an employability programme based around City and Guilds cycle mechanic qualifications to help people with barriers to employment obtain …………. work; All Ability Cycling Clubs (AACC): inclusive cycling clubs designed to help people cycle whatever their level of confidence, experience or ability; Bikeability cycle training: Bikeability training courses, for adults, schools and families, which teach people how to cycle confidently and safely on and off the road; Maintenance services and courses: various activities for the community to service and repair bicycles, or to help people do this themselves;
What is social impact and why is it important to Bikeworks? A ‘social impact’ describes the effects of an activity on people and the communities and societies that they live in. Such impacts include employment, education, health and wellbeing, the environment and community cohesion. For organisations, demonstrating social impact provides them with the opportunity to show how the work they are doing has a positive outcome for the people they help, moving beyond the traditional approach of measuring just the numbers of people that they support. Bikeworks has recognised that measuring social impact is important in:
Understanding what works across their different programme areas, and tracking performance and making operational changes as necessary;
Increasing transparency and accountability to the funders that invest in their programmes; and,
Communicating to funders and other stakeholders the value of their work.
Benefits for businesses: opportunities for businesses to work with Bikeworks to support sustainability, citizenship and employee wellbeing; and,
Bikeworks has developed a high-level theory of change (see Appendix 1) that visualises the social impacts it is seeking to achieve through the bicycle and cycling. This theory of change formed the basis for PwC’s social impact assessment.
Reuse and recycling activities: recycling and refurbishing old bicycles for use in other programme areas or for re-sale.
Terms of reference
Figure 1 overleaf provides a brief history of Bikeworks since its establishment in 2006.
PwC was commissioned by Bikeworks to undertake an assessment of the social impact of Bikeworks’ programmes and services. The terms of our engagement were to: 1. Determine a feasible scope for the social impact assessment following a review of the data Bikeworks currently collects in relation to its programme areas; 2. Undertake an assessment of Bikeworks’ social impact based on this scope; and, 3. Produce a summary analysis and full social impact assessment report to support Bikeworks to communicate its impact.
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Social Impact Assessment
Approach Our approach to undertaking the social impact assessment involved:
Defining the scope of the assessment through a workshop with Bikeworks’ leadership and trustees and a review of available documentation and data, in particular Bikeworks’ existing theory of change;
Developing individual theories of change for each programme area, to map the anticipated outcomes and impacts of the programmes in more detail. These were then tested and validated with Bikeworks staff;
Collecting information to measure impacts, which included:
Structure of our report The remainder of our report details:
Bikeworks’ theory of change and sets out the issues Bikeworks’ seeks to address, the positive impacts it expects to achieve and provides further detail on the programme areas through which these impacts are generated;
The social impact of Bikeworks’ programme areas by presenting the social impact assessment of each programme area in 2015; and,
Conclusion, outlining the main impacts of Bikeworks’ six programme areas.
Collating and analysing data currently collected by Bikeworks; Holding discussions with Bikeworks staff and stakeholders to understand their views and observations on the impact of the programmes from their experience of delivering or commissioning them; Carrying out desk-based research into similar programmes elsewhere and the impacts that they have had; and,
Estimating the impact of each of Bikeworks’ programme areas in 2015.
The impacts captured reflect the level of information and data that was available. In some instances we have been able to draw on external research to support our assessment.
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Figure 1 A brief history of Bikeworks
2006 Bikeworks is founded! It starts by running an All Ability Cycling Club in Mile End Park 2007 Bikeworks officially starts trading and delivers its first cycle training contract
2008 Bikeworks moves into its first home in Victoria Park
2009 The first employment and training course begins – its focus is helping homeless people into jobs 2010 Bikeworks becomes an established provider of All Ability cycle training across a number of London boroughs 2011
Bikeworks continues to expand its All Ability Cycling Clubs, as well as opening a second centre for employment and training. It moves to its current HQ in Bethnal Green, which houses a retail store, training workshop, office and recycling and maintenance facilities
2012 Maintenance and recycling really take off – Bikeworks is chosen to fix the bicycles of people cycling to the London Olympic Games, and works with London Reuse Network to grow bicycle reuse in London
2013 Bikeworks continues to build relationships with employers in London – it even opens a pop-up shop in one business! 2014 A third training centre is opened so that more learners can participate in the employment and training programme
2015 Bikeworks opens an All Ability Cycle Hub in Queen Elizabeth Olympic Park 2016 Cycle training moves south of the river and the employment and training programme is expanded to formally include employability and customer service and functional skills
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Social Impact Assessment
Bikeworks’ theory of change What is a theory of change? A ‘theory of change’ is a tool that can be used to identify and evaluate the different social impacts arising from a programme. It maps a series of ‘if, then’ relationships that, if delivered as planned, should lead to the realisation of desired outcomes by examining the relationship between the issues a programme is trying to address, the activities that are designed and run to address the issues and the changes that are expected to occur when people take part in the activities. These changes occur at different levels:
Short-term: the immediate benefits that people experience from participating in activities;
Medium-term: the changes that people are able to make as a result of these benefits; and,
Long-term: the lasting positive outcomes that people experience.
What issues is Bikeworks seeking to address? Bikeworks’ different programmes and services address a number of social issues as detailed in Figure 2, including:
Unemployment;
Living in a polluted environment;
Inactive lifestyles; and,
Lack of access to sport.
Figure 2 What issues does Bikeworks address?
Unemployment • Unemployment benefits cost the UK £2.4 billion in 20151
• Unemployed people have a higher risk of poorer physical and mental health2 • Lack of skill is one of the main deterrents to employment3
Lack of access to sport • 80% of disabled people are not active enough and 70% want to increase their levels of physical activity4 • 74% of disabled people feel health limitations are the main barriers preventing them taking part in sport5 • People from the poorest households and living in deprived areas are the least active6
Inactive lifestyles
Living in a polluted environment
• 33% of men and 45% of women in the UK are not active enough for good health7
• Exhaust from vehicles is the biggest source of air pollution11
• Physical inactivity is a primary cause of most chronic diseases in UK8
• Nearly 9,500 Londoners die prematurely early each year due to long-term exposure to air pollution12
• Physical inactivity costs £10.7 billion per year9 • Lack of physical activity can add to feelings of anxiety and depression10
• C02 emissions from cars are over 10 times more than bicycles13
References for this table are detailed at the end of this report.
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Social Impact Assessment
What social impacts does Bikeworks want to achieve? As illustrated by Figure 3 below, the positive changes Bikeworks wants to bring about are directly linked to the issues it seeks to address. These are:
Supporting more people to return to work or find a job;
Making cycling more accessible and the cycling community more diverse;
Helping people become healthier and happier; and,
Making London greener.
Figure 3 The relationships between issues and impacts
Impacts Unemployment
Lack of access to sport
Inactive lifestyles Living in a polluted environment
By addressing these Bikeworks will contribute to…
Issues
More people into work A more diverse cycling community
Healthier and happier people
A greener London
More people into work Bikeworks seeks to help people into sustainable employment in the cycling or related industries. By finding sustainable employment, individuals experience improved financial and economic outcomes and may earn enough income to stop claiming benefits payments from the UK Government, which has a positive fiscal impact. There is also evidence that shows that moving into or back into work has significant positive impacts on individuals’ physical and mental health and wellbeing. 1
A more diverse cycling community Bikeworks wants to make cycling more accessible and inclusive for under-represented groups so that a wider community of individuals can benefit from it. The potential positive impacts of a shift towards greater levels of cycling in the community are large and include: physical and mental health impacts, economic benefits for individuals and local economics, reduction in carbon dioxide emissions, and better air quality in cities.2
Healthier and happier people Bikeworks promotes cycling to help improve the community’s physical and mental health and wellbeing. Cycling can be a form of physical activity, a hobby, a skill, a social activity or all of these things. Participating in physical activity has been shown to prevent ill health and reduce the need for health care and enhance mental
1
Gordon Waddell and A Kim Burton, (2006), Is Work Good for Your Health and Well-being? available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/214326/hwwb-is-work-good-for-you.pdf.
2
Rachel Aldred, James Woodcock & Anna Goodman (2016) Does More Cycling Mean More Diversity in Cycling?, Transport Reviews, 36:1, 28-44, DOI: 10.1080/01441647.2015.1014451.
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health, quality of life and wellbeing.3 Active travel can also reduce workplace stress compared to other forms of commuting.4 Taking up a new hobby or learning a new skill is reported to increase mental health and wellbeing. 5 There is also anecdotal evidence that cycling improves social inclusion by offering affordable and accessible travel which increases people’s mobility.6
A greener London Traveling by bicycle does not generate air or noise pollution unlike motorised modes of transport. 7 By encouraging more people to cycle Bikeworks is contributing to making London a less polluted place.
3
British Heart Foundation National Centre for Physical Activity and Health (2013) Making the case for physical activity, available at http://www.bhfactive.org.uk/resources-and-publications-item/40/419/index.html%20.
4
British Cycling (2014) Benefits of Investing In Cycling, available at https://www.britishcycling.org.uk/zuvvi/media/bc_files/campaigning/benefits_of_investing_in_cycling_digi_final.pdf.
5
Imperial Health and Wellbeing, (2016), Taking up a new hobby to improve your wellbeing, available at https://www.imperialhealthatwork.co.uk/blog/2016/4/5/taking-up-a-new-hobby-to-improve-your-wellbeing.
6
SQW (2007) Valuing the benefits of cycling: A report to Cycling England, available at http://webarchive.nationalarchives.gov.uk/20110407094607/dft.gov.uk/cyclingengland/site/wp-content/uploads/2008/08/valuingthe-benefits-of-cycling-full.pdf.
7
British Cycling (2014) Benefits of Investing In Cycling.
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Social Impact Assessment
Bikeworks’ programmes and services In response to these issues and in order to achieve its desired impacts, Bikeworks has developed, over time, a range of programmes and services centred on the bicycle and cycling. These are coordinated from its headquarters or ‘hub’ in Tower Hamlets. This section briefly outlines the role and importance of the Bikeworks’ ‘hub’ and then summarises each of its six core programme areas.
Induction, a one day induction programme and trial session which teaches basic mechanics and is intended to gauge participants’ suitability for formal training;
City and Guilds Level 1 Award in Cycle Mechanics, a 6-week accredited course in basic cycle mechanics; and, City and Guilds Level 2 Certificate in Cycle Mechanics, a 10-week accredited course which builds on the Level 1 curriculum and equips participants with the skills needed to be employed as a mechanic in the cycling industry.
The hub and retail shop Although Bikeworks operates across London, the heart of its operations is its ‘hub’ in Tower Hamlets, which is the location for a number of specific programmes – including a Cycle into Work training centre, the re-use centre and workshop space for maintenance courses and DIY sessions. The ‘public face’ of the hub is the Bikeworks retail shop, which sells bicycles (new and recycled) and parts and offers bicycle servicing. The shop’s proximity to Bikeworks’ Tower Hamlets training centre enhances the opportunities provided by Cycle into Work as an intermediate labour market programme as it offers a work experience environment and, in some cases, employment. Since 2016 Bikeworks has been using its shop to deliver a new Retail Skills qualification. The shop is also important for a number of other reasons, as it:
Is often the gateway into other Bikeworks programmes, when people come into the shop to browse and learn from staff about all the different programmes and services on offer;
Is the base where all Cycle into Work learners and adult cycle training participants meet and greet their instructors (before heading to their various training centres and cycle training locations); and,
Provides a ‘home’ for the cycling community that Bikeworks’ programmes have helped to develop – with previous learners and programme participants often visiting to catch up with the Bikeworks team.
Cycle into Work employment and training programme This programme is designed to create pathways to employment in the cycling industry, typically for those furthest away from the labour market or experiencing barriers to employment. Delivered across three training centres in London, the programme includes three stages:
In addition, Bikeworks provides pastoral support and works with learners’ broader care teams to help learners manage other areas of their lives that may be impacting their ability to train and find a job. Direct support is also provided to prepare for and find employment, including CV and interview coaching and setting up interviews and trial shifts with cycle retailers. Cycle into Work participants are identified and engaged via a range of different settings including homeless hostels, youth foyers, housing associations, Job Centres and the probation service.
All Ability Cycling Clubs All Ability Cycling Clubs are inclusive cycling clubs which are designed to encourage people to cycle whatever their level of confidence, experience or ability. Group or individual referrals to the clubs come from a variety of settings including disability day services, charities supporting people with disabilities and the elderly and health services (such as GP’s). Participants also join through word-of-mouth recommendations or as a result of seeing club activities in their local areas. The clubs run on a weekly basis at three locations across London: Victoria Park, Little Wormwood Scrubs and The Olympic Park. They are led by qualified cycle instructors and volunteers, and provide a range of bicycles, including adapted bicycles, for people to use during each session. General activities at the clubs include:
Group and individual cycling sessions; and,
Training sessions for both beginner and experienced cyclists.
Bikeability cycling training Bikeworks delivers cycle training to the Bikeability National Standard for Cycle Training syllabus. It currently has contracts in place with the local authorities of Tower Hamlets, Kensington and Chelsea, Hammersmith and Fulham and the Royal Borough of Greenwich, which means anyone who PwC 9
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lives, works or studies in these areas can access free training courses (funded by the local authorities).
Volunteering opportunities to support the Cycle into Work employment and training programme by providing CV development and interview skills coaching for learners on the programme.
The local authorities advertise the training courses via their digital channels and through direct communication with local schools and residents.
Reuse and recycling activities
The specific courses delivered by Bikeworks include:
Bikeworks engages in and promotes recycling by:
Cycle training for schools, ranging from one- to five-day courses;
Recycling and refurbishing used and abandoned bikes for sale and use in other programme areas;
Individual and group cycle training for adults of up to five hours; and,
Recycling bicycle parts if the bicycles cannot be reused; and,
Family cycle training.
Upcycling any remaining materials to create household objects – with the aim of becoming totally waste free.
In addition, Bikeworks provides Balance bikes to schools so that children can learn balance techniques ahead of cycling on a bicycle with pedals.
Maintenance services and courses Bikeworks provides a range of maintenance services and courses, including:
Beginner and intermediate bicycle maintenance courses;
Fix Your Own Bike clubs, which are weekly ‘do it yourself’ sessions where individuals can rent a stand in the Bikeworks workshop access tools, and help from professional mechanics and volunteers, to maintain or repair their bicycles; and,
The Recycle the Way you Travel (RTWYT) course, which primarily targets disadvantaged community groups or individuals who do not have access to a bicycle. As part of the course each participant receives a recycled bike, lock and lights as well as five hours of bicycle maintenance training. The training covers basic-level skills such as puncture repair, minor adjustments to gears and breaks, safety checks and fitting of bicycle accessories. Bikeworks promotes RTWYT courses via local authorities and through youth foyers and other community groups.
A typical day at Bikeworks Overleaf shows how all these programmes come together during a typical day at Bikeworks. As well as the retail shop, which operates seven days a week, such a day will include Bikeworks delivering:
One City and Guilds Level 2 employment and training programme at the Bikeworks’ hub in Bethnal Green;
One All Ability Cycling Club at Little Wormwood Scrubs (West London)
Bikeability training sessions to eight schools;
One Recycle the Way you Travel maintenance course at Bikeworks’ training centre in Maxilla Walk;
Three Dr Bike maintenance services delivered to staff from two hospitals and one property management company; and,
Five refurbished bicycle sales at Bikeworks’ retail shop in Bethnal Green.
Opportunities for businesses Bikeworks provides opportunities for London businesses to support sustainability, citizenship and employee wellbeing. These opportunities include:
Offering ‘Dr Bike’ on site bicycle maintenance services;
Delivering workplace cycle audits to assess and make suggestions for improvements to businesses’ cycling facilities;
Hosting team-building events at the Bikeworks hub, which includes a session on bicycle maintenance, team games and the opportunity to donate a recycled bicycle to charity; and,
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Kingston upon Thames
Richmond upon Thames
Hounslow
Ealing
Brent
Maintenance services and courses
Sutton
Merton
Croydon
Lewisham
Tower Hamlets
Bromley
Greenwich
Newham
Benefits for businesses
Bexley
Greenwich
Newham
Reuse and recycling activities
Bikeability cycling training
Havering
Tower Hamlets
Hackney
Barking and Dagenham
Redbridge
All Ability Cycling Clubs
Lambeth
Waltham Forest
Hackney
Southwark
City
Islington
Haringey
Westminster
Camden
Wandsworth
Cycle into Work employment and training programme
Hillingdon
Harrow
Barnet
Enfield
Islington
Figure 4 A typical day at Bikeworks
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The social impact of Bikeworks’ programme areas The following pages explore the social impact of Bikeworks’ programme areas in 2015. For each programme area we present:
The theory of change for the outcomes it generates;
The headline short- to medium-term outcomes it generated in 2015; and,
Further detail and evidence in relation to the outcomes, including where available case studies to illustrate the experience of participants.
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Impact of Cycle into Work employment and training programme In 2015, 131 individuals participated in some level of the Cycle into Work employment and training programme. As illustrated in Figure 5, the outcomes from this programme primarily relate to the impacts:
More people into work; and,
Healthier and happier people.
Figure 5 Cycle into Work theory of change Issue
Inputs and activities
Unemployed individuals face multiple barriers to returning to work or finding a job
Bikeworks delivers: • Cycle into Work employment and training programme in Cycle Mechanics, which comprises: - Induction level - Level 1 Award - Level 2 Certificate • Pastoral support to assist learners with other barriers to employment • Employability skills training, including coaching using corporate volunteers
Short-term outcomes
Medium-term outcomes
Learners gain new technical skills and qualifications Learners move into employment Learners gain ‘soft’ and professional skills to find and sustain a job
Learners build positive psycho-social attributes
Learners improve their health and wellbeing
Long-term outcomes
Increased financial independence through employment and reduced reliance on government benefits
Learners progress and pursue careers in the cycling or other industries Learners are more resilient and better equipped to manage other challenges in their lives
Increased wellbeing from meaningful employment and reduced challenges
Figure 6 Cycle into Work short- to medium-term headline outcomes
46
39
£129k
46 people completed the City and Guilds Level 1 award
39 people became qualified bike mechanics by completing the City and Guilds Level 2 certificate
31 people secured employment, saving the government over £125,000 per year as a result of moving into employment and off benefits8
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Based on an estimated 13 people moving into a job with sufficient hours and wages to stop claiming benefits. Cabinet Office estimates the fiscal benefit from a workless claimant entering work at £9,800 per year in work, see https://data.gov.uk/sib_knowledge_box/toolkit. 8
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Evidence of impact of Cycle into Work In 2015:
131 people attended a Cycle into Work Induction session;
46 people completed the Level 1 Cycle Mechanics award; and,
39 people progressed to complete the Level 2 Cycle Mechanics Certificate, which means they are qualified to work as a cycle mechanic in the retail industry.
The Level 1 and Level 2 learners are supported by Bikeworks’ pastoral team to address other barriers to employment including their housing situation, alcohol and drug problems, health issues and stress and mental wellbeing. Bikeworks’ data shows that approximately 80% of learners experience one or more of these issues when they join the Cycle into Work programme.9 Whilst data is not currently systematically collected in relation to the improvements that learners make, the Cycle into Work team estimates that around 70% of those who have issues to address will make an improvement over the course of the programme. Bikeworks has not historically measured the progress that learners make in terms of building positive psychosocial attributes (such as improved self-awareness and self-worth) or ‘soft’/professional skills.10 The Cycle into Work team estimates that all learners who progress to the Level 2 programme have the skills and attributes to be ‘work ready’, as the objective of this component of the programme is to be able to place them into a job following successful completion of their technical training. Evidence suggests that learning a new skill is directly associated with a number of psycho-social benefits including greater life satisfaction and higher self-esteem.11 Following the completion of their Level 2 Certificate, 31 learners secured employment in 2015. Bikeworks sets up interviews and trial placements with high-street cycling retailers such as Halfords to support this process and uses corporate volunteers to provide CV development and interview skills coaching. The Cycle into Work team estimates that the individuals who are able to find permanent jobs immediately or in the near future (some jobs are seasonal as cycling retailers require a larger team at certain times of the year) will stay in employment in the long-term. Currently, Bikeworks does not formally follow up with former learners in relation to longer-term employment outcomes, but many
“Pastoral support is integral to the experience we offer Cycle into Work trainees. On their Induction day we carry out a Rickter Assessment – an outcomes assessment and action-planning tool designed specifically to measure and monitor progress of soft outcomes. The Rickter process allows us to identify aspects of our trainees’ lives where they may require additional support. This could range from acute issues such as homelessness or alcohol/drug addiction to them needing support planning their travel or liaising with their work coaches at the job centre. Where additional needs are identified we will direct them to the appropriate support agency and continue to work in conjunction with these agencies to enable them to achieve their goals.” Bikeworks Head of Pastoral Support.
“My life imploded as a result of my relationship ending, spending months in prison on remand and finding myself in my forties sleeping on my mother's sofa and living on benefits. One day whilst meeting with my job advisor I saw a Bikeworks flier advertising this course and I immediately applied. I found that applying my practical aptitude to the mechanical aspects of the course was enormously fulfilling. The tutors were encouraging, tolerant and provided insightful guidance which allowed me to air my distress whilst not wallowing in it. After the course Bikeworks helped me prepare for interview. They then arranged for Halfords to interview me and they offered me work straight away. I'm enjoying work and am learning all the time. I found the whole Bikeworks experience to be enjoyable and fulfilling. Thank you for helping me with training and into work in what has been the most difficult part of my life.” Cycle into Work graduate.
Based on the results of Rickter Assessments, which are carried out with new learners when they join the programme. The Rickter Scale is an outcomes monitoring tool that Bikeworks uses to measure various aspects of a client’s life, such as stress, health and confidence, allowing for comparison over time to track changes an individual may be experiencing, or the ‘distance travelled’. 10 Although from 2016, Bikeworks are delivering City and Guilds Employability Skills units for working in the Retail Industry. 11 NHS, (2015), Learn for Mental Wellbeing, available at http://www.nhs.uk/conditions/stress-anxiety-depression/pages/learn-formental-wellbeing.aspx; Ricardo Sabates and Cathie Hammond, (2008), The Impact of Lifelong Learning on Happiness and Well-being, available at http://www.learningandwork.org.uk/lifelonglearninginquiry/docs/Ricardo-Wellbeing-evidence.pdf?redirectedfrom=niace. 9
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of them continue to visit the Bikeworks hub to share news as a result of the relationships that they have built during their training. The personal outcomes of securing a job can vary according to the individual. There is strong evidence that finding employment has a positive impact on both physical and mental health and wellbeing, and the Cycle into Work team commented on the significant gain in self-worth that learners make through shedding the ‘label’ of being unemployed.12 Some learners are able to earn sufficient income to become financially independent from benefits such as the Job Seeker’s Allowance. Although Bikeworks does not record this information it estimates that 85% of learners will claim some form of benefit when they start the Cycle into Work programme. If 50% of these claimants in 2015 stopped claiming due to participating in Cycle into Work and securing employment as a result, the public exchequer would save £129,000 in welfare expenditure per year that they remained in employment.
12
Gordon Waddell and A Kim Burton, (2006), Is Work Good for Your Health and Well-being? available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/214326/hwwb-is-work-good-for-you.pdf.
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Impact of All Ability Cycling Clubs In 2015 1,384 individuals participated in Bikeworks’ All Ability Cycling Clubs (AACCs). As illustrated in Figure 7, the outcomes from this programme primarily relate to the impacts:
Healthier and happier people; and,
A more diverse cycling community.
Figure 7 All Ability Cycling Clubs theory of change Issue
People can perceive sport – and cycling – as inaccessible because of (in) experience or (dis)ability People with a disability may not have access to a bicycle that meets their needs
Inputs and activities
Bikeworks runs inclusive cycling clubs that are open to anyone regardless of age, experience or (dis)ability, which: • Are led by qualified instructors and volunteers • Offer training • Provide a range of adapted bicycles to suit participants’ needs
Short-term outcomes
Participants overcome perceived obstacles to being able to cycle
Participants (re) learn how to cycle or improve their cycling skills Participants take up a new activity, which represents a hobby, social activity &/or physical activity
Medium-term outcomes
Participants build positive psycho-social attributes
Long-term outcomes
Participants pursue other opportunities and activities related to cycling
Participants see themselves as cyclists The cycling community is more diverse Participants improve their fitness &/or physical rehabilitation
Increased health and wellbeing
Participants develop a new social network
Figure 8 All Ability Cycling Clubs short- to medium-term headline outcomes
50%
£120k
Almost half AACC participants were from under-represented groups in cycling such as women, disabled people and ethnic minorities
An estimated 9,304 hours of accessible cycling, worth over £120,000, was provided for free to people who may not otherwise have had access to a bicycle in 2015
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Evidence of impact of All Ability Cycling Clubs In 2015 Bikeworks provided 9,304 hours of accessible cycling to 1,384 individuals who attended its AACCs. Around 5% of these individuals attended at least once a month (i.e. 12 or more times across the year). The AACCs provide participants who may not otherwise have access to a bicycle with free use of a range of standard and adapted bicycles and instruction and support from qualified instructors in a safe environment. Elsewhere, this rental and tuition would have cost AACC participants in 2015 over £120,000. 13 The purpose of the clubs is to help individuals to overcome any barriers that they perceive to being able to cycle by finding a bicycle that suits them, supporting them to learn how to use it and providing a safe and supportive environment to practice and build their skills. Whilst Bikeworks does not formally capture participants’ perceptions of their ability to cycle, or their actual skill level when they first attend the AACCs, the programme coordinators report that many participants start out feeling that they will not be able to cycle. They observed that for most people these perceptions are broken down as they are supported to learn how to ride a bicycle that best meets their needs. This is reflected in the feedback that Bikeworks receives from AACC participants: in 2015, 84% of participants surveyed felt that the AACC increased their cycling confidence.14 Over 80% of participants surveyed also reported that they now cycle more as a result of their involvement in the AACC. Although we do not know how much more these participants cycle, this figure suggests that cycling is more than just a oneoff activity for the majority of participants. 94% of participants surveyed reported that the AACC made them happier. This aligns with external evidence that regular participation in sport increases personal happiness levels and decreases stress and feelings of depression.15 AACC programme coordinators point to a number of different factors related to this in the AACC context: participants increase their self-
Lorna attended the AACC for six months as a participant before becoming a volunteer at the club: “Everyone around her has witnessed an improvement in her physical, emotional and social health and wellbeing during the time that she has been engaged with Bikeworks’ All Ability Cycling Club. Her primary goal as a volunteer is to be a ‘meeter and greeter’ and a ‘friend to all’ to improve her confidence in talking to people. Lorna recently completed a weekly employability course, run by Arsenal in the Community. She feels that she would not have had the confidence to attend this course if she hadn’t been a Bikeworks volunteer. Lorna’s ultimate goal is to train for a job as a cycling coach or football coach and help people with learning disabilities to play sport.” Perrie is a junior member of the AACC: “Perrie first came to Bikeworks via the Tower Hamlets Inclusion Service. He started off by cycling a tricycle and liked being outside on the tricycle in the park but was only able to pedal for a few metres to start with before stopping. Bikeworks instructor Nick offered him the chance to try cycling a two wheeled bicycle. After a few attempts and a lot of determination from Perrie, he managed it! Since then, he has been practising his cycling skills and building up his stamina. Physically, his strength and stamina have improved and he is far more confident and outgoing. At his most recent session, Perrie cycled with Nick for over four miles in Victoria Park. Perrie’s mum joins them on their rides and recently noted that Perrie’s confidence has grown noticeably during his time engaging with Bikeworks."
." Based on the cost of other club fees and bicycle rental. Bikeworks estimates that other accessible cycling clubs cost £1 per session, adapted bicycles cost £14 to rent per session (based on the cost of a London Recumbents bicycle) and standard bicycles cost £4 to rent per session (based on the cost of a Santander London City bicycle). 87% of the bicycles used during the AACCs are adapted and 13% are standard. 14 Results based on 55 questionnaires completed by AACC members in March 2016. Bikeworks undertakes feedback surveys with AACC 13
members on a periodic basis. This means that it captures a ‘point in time’ snapshot of participants, some of whom may be regular attendees and others who may be attending for the first time. 15 Department for Culture, Media and Sport, (2012), Taking Part 2011/12 Adult and Child Report, available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77921/Taking_Part_2011_12_Annual_Report.doc; Department for Culture, Media and Sport, (2014), Quantifying the Social Impacts of Culture and Sport, available at www.gov.uk/government/uploads/system/uploads/attachment_data/file/304896/Quantifying_the_Social_Impacts_of_Culture _and_Sport.pdf.
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Social Impact Assessment
confidence and self-esteem by mastering a new skill, achieve targets for physical rehabilitation (e.g. those with physical disabilities) or extend their social networks. In terms of achieving its objective to increase the diversity of the cycling community, the AACCs are reaching a more diverse participant population than is generally involved in cycling. In 2015 almost half of AACC participants were from underrepresented groups in cycling:
46% were women;
39% had a disability; and,
40% were from black, Asian or minority ethnic (BAME) communities.
In contrast, research suggests that, nationally, less than 7% of all cyclists are from BAME communities, only 17% of disabled people participate in sport regularly and men make over three times as many cycle trips than women.16
Graham has an acquired neurological condition following an accident: “Graham has a hypoxic brain injury diagnosed as action myoclonus, meaning that controlling fine leg movements is difficult due to involuntary muscular twitches. In Graham’s early sessions with Bikeworks he rode a recumbent tricycle, which is very supportive and, with his feet secure to the pedals, gave Graham the chance to power the cycle independently. Pedalling was tiring but Graham found that following a cycling session the symptoms of his condition were greatly improved. As Graham continued the rehabilitation of his core muscles he was able to progress to cycling an upright tricycle, which Graham says “feels a lot more like a proper bike”. Graham can now cycle five full 4.5km laps of Victoria Park. He has also recently started 1-1 cycle training with a Bikeworks instructor on a two wheeled bicycle.”
Transport for London, (2011), What are the barriers to cycling amongst ethnic minority groups and people from deprived backgrounds?, available at http://content.tfl.gov.uk/barriers-to-cycling-for-ethnic-minorities-and-deprived-groups-summary.pdf; We are cycling UK, (2016), Cycling UK Cycling Statistics, available at http://www.cyclinguk.org/resources/cycling-uk-cycling-statistics; Sport England, (2016), The National Picture, available at https://www.sportengland.org/research/who-plays-sport/national-picture/. 16
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Social Impact Assessment
Impact of Bikeability cycling training In 2015 Bikeworks taught 2,751 adults, children and infants how to cycle through its Bikeability and Balance Bike training. As illustrated in Figure 9, the outcomes from this programme primarily relate to the impacts:
Healthier and happier people; and,
A greener London.
Figure 9 Bikeability cycling training theory of change Issue
Inputs and activities
People of all ages can lack the skills and confidence to cycle. As a result they may lead less active lifestyles and choose other less environmentallyfriendly transport options to travel.
Bikeworks delivers Bikeability cycle training courses for schools, adults and families using qualified instructors
Short-term outcomes
Participants learn how to cycle confidently and safely on and off the road based on national standards
Medium-term outcomes
Long-term outcomes
Participants cycle more often as a hobby or physical activity
Increased health and wellbeing from exercise and activity
Participants are safer cyclists
Increased safe cycling
Participants make more journeys by bicycle
Reduced pollution from transport emissions
Figure 10 Bikeability cycling training short- to medium-term headline outcomes
2,751
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people were taught skills to improve their cycling safety and confidence
17
£24,000
80%
Adult participants who cycled more regularly following training experienced less ill health and visited the GP less often, saving the NHS over £24,000 in GP costs17
Over 80% of children improved their ability to cycle safely
88% of adult participants surveyed felt that Bikeworks training motivated them to cycle more. If half of the adults who intended to cycle more actually took up cycling regularly, it is likely that they would have experienced improved physical and mental health. Evidence shows that people who engage in regular cycling are likely to be healthier and visit the GP less often, which translates into a cost saving for the NHS of £64 per person per year, see: Department of Culture, Media and Sport, (2014), ‘Quantifying the Social Impacts of Culture and Sport’.
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Social Impact Assessment
Evidence of impact of Bikeability cycling training In 2015, Bikeworks helped 865 adults, 1640 children at school and 246 toddlers to learn practical cycling skills through its Bikeability and Balance Bike training programmes. As illustrated in Table 1 below, adults and children participating in Bikeability courses can take part in a number of ‘cumulative’ modules which they pass by demonstrating specific safe cycling skills. Table 1 Bikeability pass rates of adults and children Bikeability level
Children
Level 1 - requires participants to demonstrate that they can control their bicycles in a space away from traffic
1,320
295
Level 2 – requires participants to master the skills to deal with traffic on short local road journeys
844
263
Level 3 - equips participants with skills for more challenging roads and traffic situations
N/A
46
Bikeworks’ and national surveys evidence that participation in Bikeability training:
Encourages people to cycle more: 88% of adult participants surveyed by Bikeworks felt that their training motivated them to cycle more; and, 18
45% of children surveyed as part of a national study reported cycling more.
Adults
Increases safe cycling: Over 80% of children surveyed noticed improved safety skills following training. 19
Although we do not know the extent of the change in participants’ cycling habits the health and environmental benefits of increased cycling and increased cycle-commuting are well documented.20 For example we estimate that if half of the adults who intended to cycle more following training actually took up cycling regularly their fitness, health and wellbeing would improve, saving the NHS over £24,000 per year in GP costs.21 Evidence also suggests that trained cyclists are less likely to be involved in road accidents. 22
“Bikeworks has been working with the London Borough of Hammersmith and Fulham (LBHF) since 2008 to deliver its schools and adult cycle training. Bikeworks’ social mission and commitment to and experience of working with people from all abilities and backgrounds was a strong factor in winning the contract to deliver cycle training to H&F schools. LBHF believes there are significant benefits to getting more people cycling – for people who cycle and the community as a whole – including many health benefits and less air pollution. Cycle training is a key component of its Cycling Strategy to increase the share of all journeys in Hammersmith and Fulham which are made by bicycle from five per cent to eight per cent. Since 2008 Bikeworks' delivery of Bikeability training in schools has supported a large number of LBHF schools to achieve or improve their TfL STARS accreditation. This means that they have a travel plan and activities in place to increase the levels of active and sustainable travel for pupils. Over this time the number of parents dropping children off by car has fallen by a fifth to less than 15 per cent of pupils’ journeys.” London Borough of Hammersmith and Fulham representative.
Based on 49 questionnaires completed by adult Bikeability participants who took part in training in 2015. Ipsos MORI, (2015), Research to explore the perceptions and experiences of Bikeability training amongst parents and children, available at http://bikeability.org.uk/publications/. These results were obtained from a mixture of children who received training after a month, three months, six months and over one year. This suggests these impacts are sustained in the long term. 20 Such as meeting physical activity guidelines which reduces the risk of major diseases including heart disease, stroke, breast cancer, colon cancer, and the growing problems of diabetes and dementia (see for example Warburton, D.E.R., Charlesworth, S., Ivey, A., Nettlefold, L. and Bredin, S.S.D, (2010), A systematic review of the evidence for Canada’s Physical Activity Guidelines for Adults, available at http://po.st/JRB8sH) and reducing pollution (see for example Cycling UK, (2016), Cycle-friendly employers and cycle-commuting, available at http://www.cyclinguk.org/sites/default/files/file_public/employers7bbrf.pdf). 21 People who report that they engage in regular cycling are likely to be healthier and visit the GP less often, which translates into a cost saving for the NHS of £64 per person per year, see: Department of Culture, Media and Sport, (2014), ‘Quantifying the Social Impacts of Culture and Sport’. 22 The Royal Society for the Prevention of Accidents, (2001), The effectiveness of cyclist training, available at http://www.rospa.com/rospaweb/docs/advice-services/road-safety/cyclists/cyclist-training-effectiveness.pdf. 18 19
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Social Impact Assessment
Impact of maintenance services and courses In 2015, 170 people attended Bikeworks’ maintenance courses, Fix Your Own Bike maintenance workshops had a footfall of 90023 and 101 people participated in Recycle the Way you Travel courses (RTWYT). As illustrated in Figure 11, the outcomes from this programme primarily relate to the impacts:
Healthier and happier people; and,
A more diverse cycling community.
Figure 11 Maintenance services and courses theory of change Issue
Cyclists may lack bicycle maintenance skills, which makes cycling a less safe and less affordable activity
Cycling can facilitate improved health and economic outcomes as a form of exercise or mode of transport. Many people, however, in particular from disadvantaged communities, do not have access to a bicycle or the skills to use it.
Inputs and activities
Bikeworks delivers maintenance courses and Fix your own bike ‘DIY’ maintenance workshops run by trained mechanics
Bikeworks delivers the Recycle the Way you Travel course, which provides participants with: • A free bicycle • Cycling training • Basic maintenance training
Short-term outcomes
Maintenance course participants learn bicycle maintenance skills Fix your own bike attendees can service their bicycles affordably and learn maintenance skills
Medium-term outcomes
Cyclists are able to keep their bicycles in good and safe condition
Participants learn how to cycle confidently and safely on and off the road based on national standards
Participants can take up cycling as a mode of transport or form of regular exercise
Participants learn bicycle maintenance skills
Participants can keep their bicycles in good and safe condition
Long-term outcomes
Increased safe cycling
Increased economic opportunities e.g. access to job interviews or regular work Increased health and wellbeing from exercise and activity
Increased safe cycling
Figure 12 Maintenance services and courses short- to medium-term headline outcomes
98%
£17,000
98% of maintenance course and RTWYT participants surveyed felt these courses gave them the ability to fix and maintain their own bicycle
Over £17,000 worth of free bicycles were given to 173 people, who may have not otherwise have had access to a bicycle
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23
Bikeworks does not currently collect data on the number of individual attendees so this number is assumed to include participants who attended on more than one occasion.
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Social Impact Assessment
Evidence of impact of maintenance services and courses In 2015:
170 people gained basic maintenance skills through participating in Bikeworks’ maintenance courses;
900 people attended Fix Your Own Bike maintenance workshops; 24
101 people gained basic cycling and maintenance skills and received a free bicycle through the Recycle the Way you Travel programme;
An additional 62 individuals received free bicycles through other programmes, meaning that Bikeworks donated over £17,000 worth of bicycles to help make travel and exercise more accessible and affordable for a total of 173 people; and,
98% of participants surveyed reported that the courses they attended equipped them with the necessary skills to fix and maintain their own bicycle.25
As a result of having the skills (and also, in the case of Fix Your Own bike maintenance workshops, the tools) to maintain their own bicycles, Bikeworks expects that maintenance course participants will then keep their bicycles in better and safer condition because it is:
Affordable to do so: individuals do not have to pay for their bicycle to be serviced because they can do it themselves; and,
Easy to do so: individuals are equipped with the necessary skills so ‘DIY’ maintenance becomes more straightforward.
It is expected that this will result in safer cycling as bicycles are more likely to be ‘roadworthy’. Bikeworks’ RTWYT participants are primarily from disadvantaged communities such as refugees or looked after children. In 2015 101 people attended a RTWYT course. As a result of receiving a free bicycle and learning how to ride and maintain it Bikeworks expects that participants will be able to take up cycling as a mode of transport or form of exercise. Whilst Bikeworks does not formally collect data on what participants do or change as a result of the course it has gathered a range of case studies which illustrate the outcomes generated from RTWYT. These primarily relate to the improved fitness and wellbeing experienced by participants; it is also anticipated that some participants will be able to use their bicycle as an affordable form of transport to support increased access to employment opportunities.26
24
“I am delighted that Bikeworks had the foresight to start such a great company! It has helped single parents like me, who have never had the opportunity to learn how to ride a bike before, to get terrific bike maintenance training, cycle training and a free bike with lights and locks. It was just what I needed. The trainers Gary and Jeremy were patient, friendly, professional and generally fantastic. I am now out with my bike every day getting fitter and feeling healthier. It has changed my life.” RTWYT participant.
“I used to be so scared of cycling in traffic, but now…Gosh, I’m like the king of the road! I feel my mental health is much better, I am fitter… I just feel great in my body! Owning my own bike has really improved my quality of life, and it has let me travel places I would not otherwise have travelled to. Well worth it!” RTWYT participant.
“This course has brought so much joy into my life. It might seem as a small thing to get a bike and some training, but it has given me the opportunity to go places and do things I would otherwise not be able to, it has opened up so many possibilities… I just couldn’t imagine my life without bike!” RTWYT participant.
Note this represents 900 attendances in total and that some attendees may have attended multiple times.
Results based on 63 questionnaires completed by people who took part in Recycle the Way you Travel or maintenance courses in 2015. 26 For example see Social Exclusion Unit 2003 Making the Connections: Final Report on Transport and Social Exclusion http://po.st/uv0d89. 25
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Social Impact Assessment
Impact of reuse and recycling activities In 2015, Bikeworks recycled 450 bicycles. As illustrated in Figure 13, the outcomes from this programme primarily relate to the impacts:
A greener London; and,
Healthier and happier people.
Figure 13 Reuse and recycling activities theory of change Issue
Sending waste to landfill is costly and damages the environment through pollution.
Inputs and activities
Bikeworks recycles old bicycles for use in various programmes and activities, including: • Recycle the Way You Travel. • Balance Bikes. • Retail.
Short-term outcomes
Less bicycles are sent to landfills
Medium-term outcomes
A reduced amount of waste is processed at landfills
Long-term outcomes
Reduced pollution from waste disposal
Figure 14 Reuse and recycling activities medium- and long-term headline outcomes
51,000 kg
72,000 kg
Approximately 51,000 kg of bicycle materials were diverted from the waste stream
Bikeworks’ recycling activities have reduced CO2 emissions from waste disposal by approximately 72 tonnes
PwC
PwC 23
Social Impact Assessment
Evidence of impact of reuse and recycling activities In 2015 Bikeworks:
Gave away 173 recycled and refurbished bicycles to people who would not otherwise have had access to a bicycle via RTWYT and other programmes; and,
Sold 277 recycled and refurbished bicycles through its retail operations.
Bikeworks also undertakes further recycling activities for which it does not currently formally collect data with the aim of becoming totally waste free. These include recycling old children’s bicycles into Balance Bikes for infant cycling courses, recycling old parts (where the bicycle itself cannot be salvaged to provide for free in its Fix Your Own Bike maintenance workshops) and ‘upcycling’ parts into other products such as household accessories. In 2015 Bikeworks estimated that through all its recycling activities it diverted 51,000kg of waste from landfill. This represents a reduction of approximately 72 tonnes of CO2 emissions from waste disposal, 27 which contributes to reduced air pollution and associated health outcomes.28
World Steel Organisation, (2015), Steel’s contribution to a low carbon future and climate resilient societies, available at http://www.worldsteel.org/publications/position-papers/Steel-s-contribution-to-a-low-carbon-future.html; Tata Steel, Sustainable Steel, (2007), available at http://www.tatasteeleurope.com/file_source/StaticFiles/SustainableSteel%20KeyMessages.pdf. 28 Air pollution has been linked to life-shortening lung and heart conditions, breast cancer and diabetes – see for example http://cleanair.london/. 27
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Social Impact Assessment
Impact of opportunities for businesses In 2015, Bikeworks helped 125 organisations become greener and more responsible employers and 95 professionals volunteered with Bikeworks. As illustrated in Figure 15, the outcomes from this programme primarily relates to the impacts: 
A greener London; and,

Healthier and happier people.
Figure 15 Opportunities for businesses theory of change Issue
Citizenship opportunities and wellbeing supports are key drivers of employee engagement
Inputs & activities
Short-term outcomes
Medium-term outcomes
Bikeworks offers Dr Bike on-site bicycle maintenance services for organisations
It is more convenient for employees to cycle to work
Employees commute by bicycle
Bikeworks delivers team-building events for organisations
Organisations can demonstrate the value they place on employee health and wellbeing
Increased employee engagement
Bikeworks provides corporate volunteering opportunities on its Cycle into Work programme
Long-term outcomes
Increased health and wellbeing
Reduced pollution from transport emissions
Increased employee performance and retention Employees can put their skills into practice in a different environment
Employees improve skills that are relevant to their work
Figure 16 Opportunities for businesses short- to medium-term headline outcomes
470 95 Professionals Hours
125 Organisations
95 professionals improved their transferable skills by volunteering with the Cycle into Work employment and training programme
Dr Bike on-site bike servicing helped 125 organisations become greener and more responsible employers
PwC  25
Social Impact Assessment
Evidence of impact of opportunities for businesses In 2015:
125 organisations used Bikeworks’ Dr Bike on site bicycle maintenance services; and,
95 professionals volunteered with Bikeworks.
Organisations using Dr Bike described the service as forming one component of a programme of ‘proactive and preventative’ activities to support their employees’ health and wellbeing. These types of employee services both help people to get active and demonstrate that organisations values their employees, which has been shown to increase employee engagement and productivity.29
“Over the past four years, over 140 Barclays’ employees have volunteered a total of 600 hours to support the Cycle into Work employment and training programme, where they support learners with CV and interview skills coaching.
Research suggests that Londoners who use cycling as a form of transport are six times more likely to meet physical activity guideline levels than those who use other means of transport for their commute.30 Also, if the average person making a typical daily car commute of four miles each way switched to cycling, they would reduce 6% of their annual carbon footprint. 31
Colleagues are proud to be a part of Barclays’ contribution to their communities and society and benefit from an experience which allows them to use transferable skills in a different environment and to interact with different people.
Bikeworks has provided corporate volunteering opportunities for Barclays’ colleagues on its Cycle into Work employment and training programme for a number of years. In 2015 95 professionals volunteered 476 hours to support learners into employment. As well as contributing to the outcomes of the Cycle into Work programme both the volunteers and Barclays’ as a business experience positive outcomes from volunteering. Evidence suggests that volunteering builds skills that can be applied in the workplace, increases performance, productivity and engagement and improves employee wellbeing.32
Barclays’ citizenship activities are the single biggest driver of colleague engagement and retention and contribute towards higher performance at work, reduced absenteeism and increased internal promotions.”
29
Barclays’ Citizenship and Reputation team.
For example see http://www.acas.org.uk/index.aspx?articleid=4019.
Journal of Public Health, (2016), Quantifying the contribution of utility cycling to population levels of physical activity: an analysis of the Active People Survey, available at http://jpubhealth.oxfordjournals.org/content/early/2015/12/11/pubmed.fdv182.full . 31 Cycling UK, (2016), Cycle-friendly employers and cycle-commuting, available at http://www.cyclinguk.org/sites/default/files/file _public/employers7bbrf.pdf. 32 Timebank, (2009), Key facts and figures from the world of volunteering, available at http://timebank.org.uk/key-facts; United Health Group, (2013), Doing good is good for you, 2013 health and volunteering study, available at http://www.unitedhealthgroup.com/~/media/uhg/pdf/2013/unh-health-volunteering-study.ashx; Volunteering – The Business Case: The benefits of corporate volunteering programmes in education, available at https://www.cityoflondon.gov.uk/business/economic-researchand-information/research-publications/Documents/research-2010/Volunteering_The%20Business%20Case.pdf. 30
PwC 26
Social Impact Assessment
Conclusion Conclusion In 2015 Bikeworks has delivered its mission to actively change lives and offer positive experiences to over 4,500 people through the bicycle and cycling by:
Supporting more people into work;
Helping people become healthier and happier;
Making cycling more accessible and the cycling community more diverse; and,
Making London greener
Its six programme areas each contribute to one or more of these impacts. Notably, all programme areas are helping people become healthier and happier as a result of learning new skills, becoming more active or improving the environment in which they live.
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Social Impact Assessment
Appendix 1: Bikeworks’ theory of change
PwC 28
Social Impact Assessment
Appendix 2: Consultation list The following individuals/organisations were consulted as part of data gathering for our social impact assessment:
Eva Balog, All Ability Cycling Club coordinator, Bikeworks;
Jim Blakemore, Director, Bikeworks;
Ben Preston, Head of Business Development, Bikeworks;
Tim Richardson, Cycle into Work employment and training programme lead, Bikeworks;
Jen Robertson, Operations manager, Bikeworks;
Jon Taylor, Pastoral Support/ Teacher, Cycle into Work employment and training programme, Bikeworks;
Alasdair, Bikeworks recycling and reuse programme, Bikeworks;
Jo Dickie, Welfare Advisor/ Staff Counsellor, Victoria and Albert Museum;
Richard Evans, Transportation & Highways, London Borough of Hammersmith and Fulham; and,
Debbie Phillips, Citizenship and Reputation, Barclays.
12345678910111213
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Social Impact Assessment
1
Office for National Statistics, (2016), How is the welfare budget spent?, available at http://visual.ons.gov.uk/welfare-spending/.
2Gordon
Waddell and A Kim Burton, (2006), Is Work Good for Your Health and Well-being?, available at
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/214326/hwwb-is-work-good-for-you.pdf . 3
London Chamber of Commerce and Industry Commercial Education Trust, (2010), Employability and Skills in the UK: Redefining the
debate, available at http://www.theworkfoundation.com/assets/docs/lccicet%20future%20skills%20policy%20final%2001%2011%2010.pdf. 4
Sport England, (2013), Disabled People’s Lifestyle Survey, available at
http://www.efds.co.uk/assets/0000/7297/Disabled_People_s_Lifestyle_Survey_Report_Sept_2013.pdf. 5
Ibid.
6
Transport for London, (2011), What are the barriers to cycling amongst ethnic minority groups and people from deprived
backgrounds?, available at http://content.tfl.gov.uk/barriers-to-cycling-for-ethnic-minorities-and-deprived-groups-summary.pdf. 7
Public Health England, (2014), Everybody active, every day, an evidence based approach to physical activity, available at
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/374914/Framework_13.pdf. 8
Ibid.
9
NHS, (2012), Free bus pass is ‘ticket to good health’, http://www.nhs.uk/news/2012/09September/Pages/Free-bus-pass-is-ticket-to-
good-health.aspx. 10
John Hopkins Medicine, (N/A), Risks of Physical Inactivity, available at
http://www.hopkinsmedicine.org/healthlibrary/conditions/cardiovascular_diseases/risks_of_physical_inactivity_85,p00218/; NHS, (2016), Exercise for depression, http://www.nhs.uk/conditions/stress-anxiety-depression/pages/exercise-for-depression.aspx. 11
Department for Environment, Food and Rural Affairs, (2011), Causes of air pollution, available at https://uk-air.defra.gov.uk/air-
pollution/causes. 12
King’s College London, (2015), Understanding the Health Impacts of Air Pollution in London, available at
https://www.scribd.com/doc/271641490/King-s-College-London-report-on-mortality-burden-of-NO2-and-PM2-5-in-London. 13
European Cyclist’s Federation, (2011), Quantifying Co2 savings from cycling, available at
https://ecf.com/sites/ecf.com/files/co2%20study.pdf.
PwC 30
This document has been prepared only for Bikeworks and solely for the purpose and on the terms agreed with Bikeworks in our agreement dated 29th February 2016. We accept no liability (including for negligence) to anyone else in connection with this document, and it may not be provided to anyone else. Š 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC� refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.