Bubbling new i ight insights (aka. Innovation Sourcing)
Bubbling is the process that th t integrates several social dimensions in one’s own reality.
I don’t d ’ gget iti
Bubbling helps an organi ation to eexplore organization plore new horizons, unknown experiences and capture new reflections.
It’s the experiencing of new contexts, t t from f the th ppast, the present p and the future.
WHY?
We ddon’t’t have W h ttrue experiences p about other contexts anymore. What we consume and learn from are stereotypes and stories.
So, it is like Open Innovation, where h we integrate i t t external t l experts in our innovation process?
It’s different. Open Innovation calls for experts from whom we can capture t kknew kknowledge, l d whereas Bubbling focus on YOU visiting other contexts,, experiencing p g their worlds and gaining new reflections. reflections
IImagine: i if you hhave tto innovate in HR. What would you do? Benchmarking internal Benchmarking, surveys etc.?
Imagine visiting a prisons to explore human “normalization� or a monastery to experience how the monks k create t th theiri deep d self-awarenes.
Bubbling creates unique new reflections, ideas, and stimulations for a richer idea generation andd innovation i ti p process.
ok,, and whyy again g is it different to DILO? (day in the life of a ...))
DILO is an important and rich tool that everyone should experience. Bubbling however on the other hand explores extrapolated contexts that are not necessarily “direct� linked to the company's defined problem but more with the identified paradoxes. Furthermore will YOU actively participate in the process, experience and interact with itit.
…and and what value does it generate?
Due to completely new reflections and stimulations, companies have a higher probability to ggenerate substantial and breakthrough ideas. Consequently it is a tool that helps to balance the innovation risk portfolio. innovation-risk portfolio
Thank you! y core@activisti.am
Anderson Penha @anderson_penha
André Coutinho @andrehcoutinho
Daniel Egger @daniel_egger
Marcelo Fernandes @fernandes2050