EDUCATION: KRISTIN SCHOOL
Kristin students win New Zealand Secondary School Case Competition A team of Kristin students recently won the New Zealand Secondary School Case Competition, a business competition requiring students to develop and present a solution to a global business issue. Each team was given ten minutes to present their solution, followed by a ten minute question and answer session with the judges. Students were assessed on the practicality, creativity, presentation, quality of their answers, knowledge of business, and integration of awareness on ongoing economic trends into the proposed business solution. Forty teams from New Zealand secondary schools competed, and Kristin’s team of three students, Helen Jeong, Isabella He and Katrina Huang, were one of the five teams who won the first place in the preliminary round, before competing in the finals and winning the National Championship. 2022's case study was on Les Mills International, and our students were assigned an 18-page Les Mills International Business Report to identify further direction of the company (omni-channel or niche) and post-pandemic strategy with reasonable return on investment. They presented a comprehensive target consumer segmentation strategy (to widen the spend of income-generating population for children and parents) with details embedded on current Les Mills programmes, as well as high-end branding with flagship stores in countries with growing post-pandemic economy and GDP. The competition was judged by Chief Executive Director of Les Mills International, the New Zealand Head of Marketing, and the Merchandise Planning Manager of Bunnings – who were very impressed with Kristin’s presentation. Congratulations team!
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Phillip Mills, Executive Director of Les Mills International with Kristin’s winning team, Helen Jeong, Katrina Huang, and Isabella He.
Issue 133 - August 2022 www.channelmag.co.nz
Helen Jeong, Isabella He and Katrina Huang, were one of the five teams who won the first place in the preliminary round, before competing in the finals and winning the National Championship.
