Ex-Tower exec appointed AA chief executive

AA Insurance has appointed Michelle James as its new chief executive, hiring its new boss from Tower.

James joins in February, having held a role in the Tower executive leadership team. She has spent six years at the insurance group, holding executive portfolios including strategy, customer experience, and transformation.

Most recently, James led Tower’s direct and digital business.

AA Insurance chair Doug McTaggart said: “Michelle is a highly experienced senior executive with a proven track record in delivering innovative customer experiences in a range of sectors on both sides of the Tasman.

“The appointment of Michelle will enable AA Insurance to build on its outstanding reputation as a trusted insurer committed to going above and beyond for its customers, people and communities.”

James added: “I am excited to step into this role at such a pivotal time for the insurance industry. I look forward to working with the AA Insurance team to build on its success and contribute further to an industry that plays such a critical role in the lives and well-being of New Zealanders.”

James takes over from Chris Curtin, who earlier this year announced his retirement after holding the CEO role for 28 years.

The AA board thanked Simon Hobbs for taking on the role of acting CEO of the business. Hobbs returns to the position of general manager of operations in February.

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