Top Tips

The importance of social media

Emma Carter, Glow Social With almost 80% of the UK population actively using social media, as businesses we understand the importance of a social media presence as part of our overall marketing approach, however, how can we make sure that our content stands out from all the noise and reaches our ideal customers?

It’s simple, we need to get more strategic.

Whether you are at the beginning of your social media marketing journey or you have a more established presence, there’s never a wrong time to take stock, get organised and devise a strategic plan of action!

Here are my five top tips to help you and your business get more strategic with your social media marketing approach:

Know your target audience

This is the most important piece of advice I can give you! You need to really understand who it is you’re trying to reach if you want to be successful on social media. Try creating detailed ‘user personas’ of your ideal customers. Think about who they are, what they do, how they behave (especially online) and most importantly, what problem you can solve for them.

Be consistent

To keep the algorithms happy and increase the chance of your followers seeing your content, make sure you post consistently. This doesn’t mean posting everyday necessarily (depending on what channel you’re using), it just means come up with a weekly posting schedule and stick to it. Try to be consistent with your branding and your style as well so your target audience can instantly recognise your content.

Create scroll stopping content

Tell your business story via your posts and consider how you can add value for your followers. Go back to your user personas and think about what would entertain, inspire or educate them, not forgetting those problems you can solve for them! Make sure you use all the available content options on each channel, for example on Instagram, try Stories and Reels as well as posting to your grid.

Engage and be engaging

Don’t just post and wait for people to come to you – you need to get out there and engage with your target audience on regular basis. Like and leave meaningful comments on their posts that could spark a conversation. Try and set aside 15 minutes a day to this task and over time you can build some amazing connections. And don’t forget to reply to any comments or direct messages you receive too.

Analyse your performance

It’s all well and good creating all this content but if you don’t take time to check your performance regularly, you won’t know what’s working and what isn’t. On a monthly basis, check the insights pages of your social media business page and run through the data you’re given to see where you can improve.

At Glow Social. I help business owners take control of their social media marketing to achieve their business goals. From strategy to training and full management services (both organic and paid), there is an option to suit you and your business.

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