[New] Dafferns Business Leader Group – ‘What is good growth?’

Dafferns’ final 2022 Business Leader Group saw the focus turn to ‘good growth’ in 2023, recognising that challenges are a chance to do things differently.

The mood from the floor was decidedly upbeat, rather than hunkering down we learnt that those embracing the ups and downs of the markets during 2022 had both a prudent but bold growth mindset.

Growth means different things to different companies, from increasing profitability to attracting more customers, the consensus was that good growth is about creating the conditions and opportunities for people and businesses to thrive not just survive.

With an ever increasing ‘immersive customer experience’ a top 2023 trend, depth of insight features heavily in leader’s growth plans. Delivering valuable insight can drive sharper client opportunity spotting, more importantly it is a key tool in demonstrating your relevance to your fan base beyond a single moment and single sale.

Richard Miller, Dafferns’ strategic services lead, reflected: “To me, good growth is about future-proofing success. The growth of social connections and therefore the potential for new activity is core, the Business Leader Group is a forum to ‘network’ minds and amplify collective knowledge.”

Absorbing new knowledge, the ability to do stuff differently is a key driver for productivity growth as is communicating your 2023 leadership vision to colleagues.

When employees are offered better communication, technology and skills productivity can increase by up to 30%.

“The regular Business Leader Group provides a framework for innovative thinking at both strategic and operational level. Stepping away from the business to focus on the growth opportunities for 2023 is invaluable and allows the team to identify key priorities for us to work on,” said Business Leader Group member

Amanda Watkin, general secretary at Rotary International in Great Britain & Ireland.

“As a result, we are actively developing our leadership capabilities to match our operational needs to deliver more focused transformation and change.”

The message is clear: good growth starts in the workplace. It has never been more important to embed skills that can’t be bought or borrowed, people ‘long to belong’ so ensure your culture is your secret sauce. Happy employees equal happy customers.

Good growth must foster accountability, both business and personal. The Business Leader Group provides a supportive peer to peer accountability loop which focuses on improving future results and turbocharging decision making.

Accountability leads to action; action leads to achievement.

To find out more