Coventry Course Delivers Employment Success

A Coventry University graduate is shifting into top gear after landing his dream job with Leamington-based automotive PR agency.

Adam Hunt, who earned a Master’s degree in Automotive Journalism will now be working as an account executive for Red Marlin, helping the agency deliver a wide range of PR, marketing, and social media campaigns for its automotive clients which include the likes of BMW, Mini, IAM RoadSmart, H&H Classics and Yokohama tyres.

Hunt’s employment success demonstrates the value of the specialist course offered to aspiring automotive enthusiasts seeking to forge successful careers within the industry. Coventry University stands out as the sole institution worldwide that provides this unique educational opportunity and delivers an overview of how to write compelling stories, gaining media interest, and how PR and journalism are closely intertwined.

Andrew Noakes, Course Director Automotive Journalism MA, said: “Automotive media is an incredibly competitive area. Coventry University’s unique Master’s degree course in Automotive Journalism has produced more than 120 graduates since 2004 – the vast majority of them going on to secure jobs in automotive journalism, automotive PR or the motor industry. That underlines the students’ incredibly strong focus on learning how to be specialist automotive media creators. The course covers a range of media skills, such as the basics of news and feature writing, and automotive subjects to provide a grounding in the topics automotive journalists report on. It gives students the chance to practice their skills online, on video and in their own car magazine project.”

Hunt's decision to join Red Marlin was driven by several factors, including the opportunity for a new challenge, the allure of the automotive sector, and the agency's impressive track record.

Hunt said: "I am thrilled to join Red Marlin and contribute to the agency's continued success, I am particularly excited to work closely with our clients, supporting them in reaching their PR objectives. Being part of a larger company allows me to learn and grow, while also bringing a fresh, young energy to the team. I am really excited to get more involved in the automotive scene and expand my knowledge and understanding."

Red Marlin is delighted to welcome Adam Hunt to the team and eagerly anticipates the positive impact he will have on the agency's clients and the broader automotive PR landscape.