New head brings 30 years’ experience to IPP’s UK and Ireland business

One of Europe’s leading pallet poolers has appointed a senior leader with more than 30 years’ experience in FMCG (fastmoving consumer goods) and SME excellence as the new head of its UK and Ireland business.

Andy Maddock joins Coventry-based IPP after three decades working in the beer industry for Scottish and Newcastle, Caledonian Brewery, Heineken and then Alcester-based craft brewery, Purity Brewing Company.

The former professional rugby player is bringing his experience to IPP, which provides reusable pallet and box pooling services for FMCG and industrial supply chains.

Born in the West Country, Andy said his entrepreneurial streak came from watching his parents run their own grocery business.

Looking back on his career, which began with opening two coffee bars on his university campus, Andy said: “It was great fun and a great experience running my own small business coming out of university, but I said to myself that I wanted to work in an FMCG business and I fell into beer, where I worked my way up the sales and marketing ladder.”

After first working up to become sales director for Scottish and Newcastle (S&N) in the UK, Andy progressed to his first general management position as managing director of Caledonian Brewery, which was part of the Heineken acquisition of S&N, in 2013.

“Working for Scottish and Newcastle, I was responsible for brands such as Foster’s, John Smiths, Kronenbourg 1664 and Strongbow when it was the number one brewer in the UK.”

At Heineken, Andy was involved in major projects including Champions League and Heineken Cup Rugby sponsorship and activation, as well as the 2012 Olympics, progressing to a leadership position in Europe.

He said: “IPP interested me because I've been in and around logistics all my life, but not at the front and centre. The more I talked to individuals in the business, the more interested

I was and the more I found it aligned with my value set – family based, people-oriented and customer experience-centric.

“This role is about helping to bring stability alongside the well-established team in the UK and Ireland. It’s about bringing knowledge from bigger organisations and different thinking that creates solidity to build on the already established foundations in the very short term and then to enable growth.”

Andy, who is married with three children, added: “My purpose is creating an environment where people thrive and are able to bring their best to work every day.”

IPP CEO Thomas Domson said: “We are delighted that Andy joins IPP at this time. He brings a wealth of leadership experience from a number of businesses to the IPP UK and Ireland organisation at an exciting time for us.

“He will play an important role in enhancing the business, bringing both stability and the ability to grow over time. The future is exciting for the UK&I with having Andy on board.’’

For more information on IPP, visit www.ipp-pooling.com