New service for PLMR Advent as agency hits top 50 in the UK

It resulted in high-quality videos documenting the event, strong engagement on social media, broadcast media attendance, print and online media coverage as well as a thought-leadership article.

PLMR Advent is part of PLMR Group which was named a top 50 UK communications firm by leading industry publication PR Week.

The agency, which is staffed by experienced and qualified journalists, has a reputation for news-driven PR in a wide range of industry sectors.

Lee Corden, Director at PLMR Advent, said: “We have an excellent track record in supporting businesses and organisations to raise the profile of their events.

A leading Midlands PR and communications agency is expanding with a new package to help organisations and event organisers raise the profile of conferences, exhibitions and events.

PLMR Advent, which is headquartered in Coventry, has launched an events media and PR service for event organisers.

The new service helps to raise the profile of events in advance, on the day and afterwards, including press releases, media invites, social media management, photography and videography.

PLMR Advent has 25 years’ experience in supporting clients on the delivery of events and has now introduced the PLMR Advent Media Hub.

The PLMR Advent Media Hub debuted at the Coventry and Warwickshire Chamber of Commerce Annual Business & Economic Conference and was also brought to the Compulsory Purchase Association’s annual conference in Birmingham.

Staff from the agency set-up on site, covered the event and provided a media presence in the room on the day.

“We work closely with organisers to understand their requirements, what they are hoping to achieve and ultimately get eyeballs on their event through a wide range of channels.

“The PLMR Advent Media Hub and associated events package has seen great results since we soft launched it last year.

“In the media hub area, we carry out a range of interviews with speakers and delegates, which are utilised for social media and to create a video highlights package of the event.

“Delegates will also see a professional photographer in the room, capturing highquality images to document the event.

“The service generated significant media attention for clients but also created content which can be a lasting legacy for an event and be invaluable marketing collateral for promoting future conferences and exhibitions.

“This activity provides an identifiable media presence on the day and adds a little something extra for delegates, and when coupled with media coverage gained in key media outlets can significantly raise the profile of an event.”

For more details on the events media and PR service and the PLMR Advent Media Hub contact rmilne@adventcommunications.co.uk or lcorden@advent-communications.co.uk, or call 02476 633 3636.