Business booming for healthy nut bar

Firm

Staggering sales of healthy nut bars have forced a start-up firm to redraw its business plans.

Orders from wholesalers in mainland Europe, health firm chains and large food distribution companies in the UK have swamped Stratford-on-Avon based Global Fruit and Nuts just months after the firm launched its Exotic range of nut bars.

Now the firm is looking to appointed regional representatives across the UK as the appetite for healthy eating has taken off and caught the firm by surprise.

Hassan Miremadi, Global Fruit & Nuts Managing Director, said he’s staggered at the speed at which the business has taken off. “We had a business roll-out plan but demand and reaction to our product has been so great we are having to rethink.

“I have a staff of three here in Stratford but now we realise we need to have regional salespeople across the UK to help us cope. It’s been a breath-taking start to a start-up business and exceeded our wildest dreams.” His new firm was invited to take part in the three-day UK Food & Drink Show at the NEC, Birmingham in April. The flagship trade show is held in association with The Grocer magazine.

“We are impressed by their focus on long-term impact for individuals, and their commitment to collecting data to track their progress and inform their work. We believe that our data analysis skills in machine learning, simulation, and optimisation are a natural fit for supporting St Basils in their work, and we are excited to work with them to support and discover ways to help young people avoid homelessness.”

It is hoped that that the results of this work will be another step along St Basils’ journey in using evidence-based analysis to shape their work.