Global hygiene solutions company set to expand

A leading global hygiene solutions company which has achieved international success is set to expand as it focuses on growing its presence in the home market.

Mirius, based in Coventry, is undertaking a whole-business expansion – with a particular focus on its animal health division which trades internationally under the company’s original name of Coventry Chemicals Ltd. The company has welcomed biosecurity specialist David Clegg, and will be recruiting further colleagues in the coming months to build up its UK and International teams.

It comes after Mirius experienced significant growth as a result of the Covid-19 and African swine fever pandemics, which both coincided and saw the company become busier than ever as global demand for hygiene solutions rapidly increased.

Mirius is now reinvesting its profits back into the business as part of a growth strategy which will take it to the next level.

The company was launched in 1963 and began its life as Coventry Chemicals, before re-branding it’s Retail and Professional cleaning and hygiene divisions to Mirius in 2018 to reflect its expertise in driving innovation within the industry.

Each division within the business focuses on a specific market sector. Retail, supplying into major supermarket chains; professional hygiene, which supplies to settings which require commercial-grade cleaning products such as hotels, restaurants and care homes; and animal health, which supplies to farms and related industries.

It has strong environmental credentials with initiatives including replacing plastic tape with a paper product, and creating a bottle and trigger spray made from 100 per cent recycled plastic – the first in the UK to do so.

While Mirius’ retail and professional hygiene divisions mainly focus on the UK market, the animal health division exports to more than 85 countries across the world.

This success saw the company awarded a Queen’s Award for Enterprise in International Trade in recognition of its success in the development and growth of export markets.

The company is now focusing on the UK and the animal health division will be attending the Pig and Poultry Fair, the leading event for the UK pig, poultry and egg sectors, in May as part of this.

Steve Brown, Healthcare Director at Mirius, said: “In the animal health division we’ve done the hard part first and focused on the export market.

“We export products that are used for the cleaning and disinfection of buildings, transport vehicles and general process areas to farms in around 85 countries worldwide.

“A major part of this succuss is through providing training and education in biosecurity in farming, and regularly visiting these countries to deliver in person training sessions to share our expertise.

“Biosecurity in farming is an all-round win for farmers. It supports the health and welfare of animals, keeping them disease free in nice living conditions, and can also improve productivity and profitability.

“We have a very well-developed agricultural sector here in the UK which we will now be looking to tap into.

“It is fantastic to welcome David, who has a strong amount of industry experience, and we will now be looking to grow our UK team further. We’ll also be attending the Pig and Poultry Fair at the NEC – one of the biggest events in the industry.

“All of this is part of a whole-business expansion strategy which we’re hopeful will eventually see us open another site in the future.”

Further information about Mirius can be found at https://www.mirius.com/