Sales & Marketing

Business Development Toolkit

New

This Business Development Toolkit is designed for those moving into business development roles and established Business Development Managers who want to extend their skills to add value to the sales process and their organisation.

This course includes a full day live classroom session to work on interpersonal skills, plus two online 3-hour sessions to further develop your skills and knowledge, enabling you to implement learning between sessions and see how you can apply your new ideas. You can opt for just the classroom session or the full programme combining the day with two follow-up online sessions.

Key Content

Programme - in the classroom n The toolkit approach n Defining business development n What KASH will help you most? n What is your business model? n Planning for success – products or market? n Putting yourself across – perfecting your pitch n Essential negotiation tips for improved outcomes n Developing through feedback

Digital Marketing Strategy

Programme - online sessions n Using the five levers to generate more profit n Pricing and volume n SWOT – but so what? n The vision thing n Developing an overall approach –the Balanced Scorecard n Continuing Professional Development

Digital marketing is an ever-growing need, and is the primary outlet for many businesses to promote and grow their products and services. This course is all about how to create an effective digital marketing strategy that uses all the main marketing outputs – such as Google, websites, email marketing, blogs, social media, and advertising – to find and engage your ideal clients, to grow your company brand and make it sustainable for the long-term.

Key Content n The elements of marketing strategy n Defining your ideal clients and market n Google fundamentals n Website/SEO n The purpose and structure of blogs n Email marketing n Overview of social media n Output and engagement analysis