New campaign aims to get Hillingdon top of the charts for recycling

Hillingdon Council has launched a new campaign to encourage residents to recycle more and further reduce contamination by double-checking items before placing them in their clear bags.

Residents are being asked to 'take two seconds to check your recycling' and make sure the contents of their clear, dry mixed recycling bags can be recycled.

The contamination rate in Hillingdon currently stands at around 15 per cent, which matches the average rate for London, however the council's ambition is to improve on this.

Reducing contamination, while increasing uptake of free kerbside food waste and textiles collections provided by the council and its partners, will all contribute to a net reduction in contamination rates.

The new campaign is visually inspired by 'Top of the Pops' style music chart countdowns, listing the top five contaminating items found in the council's kerbside collections: crisp packets, batteries, nappies and sanitary products, clothing, and textiles and the number one contaminant: food items.

The campaign which launched on 14 October to coincide with Recycle Week - a national awareness campaign to encourage people across the UK to minimise their household waste by recycling as much as they can.

Cllr Eddie Lavery, Hillingdon Council's Cabinet Member for Residents' Services, said: "We know most Hillingdon residents recycle the best they can, but we could all improve if we take two seconds to check we're only putting items out for collection that can be recycled.

"Our residents have various free services available to them for dealing with items which can't be placed in the clear bags, including our food waste, garden waste and textiles collections.

"Recycling correctly is better for the planet as it means less waste is being produced. This small change in behaviour also helps save money and allows us all to play a part in creating a greener future."

Some items incorrectly put in with the dry mixed recycling can be hazardous, particularly lithium-ion batteries hidden in objects like Bluetooth headphones, old mobile phones, and electric toothbrushes.

Why not take two seconds to check what you can and can't put in your clear recycling bags in Hillingdon? Visit www.hillingdon. gov.uk/dry-mixed-recycling.