[New] Wagada Digital sees Strong Business Growth in 2022

St Albans and Cheltenhambased digital marketing agency Wagada Digital has seen strong growth in the past year with an increase in turnover of 55%, recruiting an additional 8 staff members.

The growth has been achieved by working closely with companies to support their business growth goals and offering targeted marketing with a tangible return on investment. One of the key benefits of digital marketing is the ability to be able to quantify the number of leads coming into a business and their source, meaning that marketing budgets can be used more efficiently and directed to the activities that offer the best return.

Wagada builds trust and strong longterm relationships with its clients. 12% of its clients have worked with the company for between 3 and 5 years and 45% between 1 and 3 years.

Cheryl Luzet, CEO, says “As patrons of the Hertfordshire Chamber of Commerce, we benefit enormously from the relationship building and visibility that it offers us and we now work with many chamber members, supporting them to grow their businesses and see success from their marketing.”

Recruitment is an issue for many businesses at the present time, and as well as supporting clients with growing their customer base, Wagada also offers employer branding and recruitment marketing, meaning that its clients’ growth is never stunted by recruitment challenges.

A popular service offering this year for the B2B market has been successful Account Based Marketing projects. This service allows businesses to bring their sales and marketing more inline to work together more efficiently, ensuring that the marketing spend is directed at the exact customers that the sales teams are targeting.

The company became HubSpot partners 2 years ago and the added value this offers to their client base has benefited the business to be able to offer comprehensive Hubspot onboarding and training and consultancy, to ensure that businesses make the most out of this fantastic time saving tool. Wagada’s MD Nick Silverstone says, “Our HubSpot offering has been the cornerstone of our growth for the year, supporting a range of clients to understand their business and the best way to set up the tool to support their growth and marketing efforts.”

Every project that Wagada works on starts with a strategy, allowing the team to really get to know the company, its strengths and weaknesses as well as its growth goals. This document identifies the key messages that resonate with the target audience and the tactics that its customers will respond to. This becomes the roadmap for the next 6 months to a year and includes KPIs to measure the success of the work.

Wagada works hard to identify the needs of the businesses that it serves and to formulate a strong offering around solving these problems. Many businesses are struggling with the move from Google’s Universal Analytics to GA4 which is set to take place next year. Wagada has developed a strong service offering around GA4 migration and training to put its clients in the best possible position for the change.

Twice winners of the Inspiring Herts Workplace Wellbeing award, the management team at Wagada Digital works hard to promote a strong culture and create a positive working environment of experts who are passionate about serving its clients and developing their knowledge of digital marketing.

The company has always conducted its business development through sharing expertise and building relationships and will continue to do so across their two office locations. However, these sorts of growth numbers will require more targeted business development to ensure that the company is attracting the right type of client to boost profitability and offer the most value.

It does not stop here, the company is targeting further growth for 2023 of 50% of its turnover and plans to achieve this through a combination of tactics, including more HubSpot projects in the pipeline, and a series of web development projects designed to streamline their clients’ online presence, improve the messaging and raise brand visibility.

Cheryl says, “Whilst we don’t know what the next year brings in terms of the impact of a recession, we learnt during covid how important it is for companies to remain active in their marketing during a downturn. As trading conditions become more difficult, businesses need to protect themselves and take control of their business development in order to futureproof their growth and put themselves in the best possible position as we come out of the other side.”