and communicative’ to be an Inspirational Leader

Rakesh Dua, CEO of DUA Accountancy & Business Consultancy, speaks to Sarah Dale about what makes an inspirational leader and what inspires him

With a wealth of experience, Rakesh Dua is keen to encourage new business owners to succeed.

“You need a lot of energy, commitment and passion and have a very clear plan of your services and target market as a leader,” he says.

“And once you’ve established your business, remember that you represent the brand. Therefore, having an ambassadorial, influential role is crucial to show quality leadership.

“Part of being a leader is encouraging people to go with you and giving them the faith in engaging with others and representing that brand.”

Rakesh has always been one to break the mould. He completed a threeyear degree in two years, chose Aberystwyth in Wales for university instead of staying in London, and negotiated a sports car as part of his package in a previous role. For the past 14 years, Rakesh has led DUA Accountancy & Business Consultancy in Watford.

“I was meant to go into medicine, but my father was very ill, and I didn’t hit the grades,” Rakesh recalls. “One of my cousins suggested accountancy, so I did that instead and completed my degree in two years. I’ve done quite well out of accountancy.”

Rakesh’s journey from Harrow to Wales and back to London shaped his career. He now lives and works in Watford, where DUA’s headquarters are located. The company also maintains a base in Mayfair for client meetings. He believes a leader must be inspirational to guide their team towards achieving a shared vision.

“A leader must continue to learn and always improve,” says Rakesh, who has two young sons. “You face challenges like COVID-19, investment, innovation, and retaining top talent. But being fair, well-informed, and communicative is crucial.”

Rakesh’s involvement with the Hertfordshire Chamber of Commerce highlights the benefits of networking and community spirit, evident in his key tips: of being a leader is encouraging people to go with you and giving them the faith in engaging with others and representing that brand.

Embrace lifelong learning: Continuously seek improvement and face challenges head-on. Whether it’s navigating a pandemic or innovating within your industry, stay adaptable and informed.

Lead by example: Bring value to your team and excel within your peer group to establish yourself as a thought leader. A strong reputation can enhance your company’s growth and influence.

Support your community: Give back to those around you. Rakesh credits his parents and community for his success and emphasises the importance of contributing to local initiatives.

Have a clear vision: Energy, commitment, and a clear plan for your services and target market are essential. Representing your brand effectively is crucial for establishing and maintaining quality leadership.

Collaborate and contribute: Engage in continuous learning and maintain a collaborative approach. Stand out as a leader by contributing to your community and industry. The benefits of such engagement will be evident in the medium to long term.

Rakesh is passionate about encouraging new business owners to succeed. His commitment to community and quality business practices is evident through his involvement with the Chamber of Commerce and his plans to build strong links with business communities in India.

We asked Rakesh for any final words of advice. “I would always say to new members of any network, ‘Give before you take’.

“If you can be open to learning, have a collaborative style, always contribute to the community and stand out as a leader, you will be recognised.”