Heart Hertfordshire’s mission to be core of the community Patron Focus

Debbie Chadwick, Station Director of Heart Hertfordshire, talks to Sarah Dale about swapping acting for a career in radio and why being a Chamber Patron is close to her Heart

The events and networking opportunities have been invaluable in building relationships with local businesses, key stakeholders and potential advertisers. The support and resources provided by the Chamber have enabled us to stay informed about local economic trends and business needs, which in turn helps us tailor our advertising solutions more effectively.

Debbie Chadwick started at Heart Radio 15 years ago working her way up to become the Station Director of Heart Hertfordshire in 2019.

She started out in acting and played Lovebyte in Grange Hill as well as theatre roles before she made her move into radio.

“I have carved a fantastic career in media,” says Debbie, who started at the station as an Account Manager.

“One of the highlights for me is our Heart Hertfordshire Hero Awards, where we recognise normal people doing outstanding things in the community from Carer Award to Child of Courage. Our seventh awards will be held in February 2025 at Sopwell House and sponsorship opportunities are now available.

“We have also recently produced our own Hear & Now Herts Business Growth webinar.”

Heart, which features hosts Jamie Theakston and Amanda Holden on its flagship breakfast show, is a national network with John Darin on the drivetime home across Hertfordshire with localised adverts and news.

Heart Hertfordshire’s plans for future growth include stabilising its team by recruiting and retaining talented individuals “who can drive innovation and creativity”.

“We also aim to deepen our involvement in community initiatives and ESG (Environmental, Social and Governance) work, enhancing our brand’s role within Hertfordshire,” adds Debbie.

“We will continue to focus on securing sponsorships and maximising inventory to boost revenue. Additionally, we plan to enhance our digital footprint and social media presence to complement our radio broadcasts, ensuring we remain a trusted and engaging platform for both our listeners and advertisers.”

One of the biggest challenges the station faces is finding talented individuals who are passionate about building a successful career in media.

“It’s crucial to surround ourselves with fresh talent who can thrive in our dynamic workplace and contribute to our growth,” she says.

“Additionally, staying top of mind for advertisers as a place that can effectively grow their business is essential. The radio industry must continuously innovate to remain relevant and engaging to our audience.

“We also view digital platforms not as competitors but as complementary mediums, as radio uniquely builds trust and community engagement in ways that digital often cannot. Moreover, adapting to the evolving regulatory landscape, such as the new Media Bill and Ofcom’s updated responsibilities, is an ongoing challenge. This legislation will introduce new regulations that we must quickly understand and implement to ensure compliance while continuing to provide high-quality programming and journalism.”

Heart Radio became a Patron member of Hertfordshire Chamber of Commerce in 2015 and Debbie says the Chamber’s support has been invaluable in working towards overcoming these challenges.

“I recognised the immense value of being part of a network that champions local businesses and fosters strong community ties,” she says.

“The Chamber’s commitment to supporting local enterprises aligns perfectly with our mission at Heart Hertfordshire to be at the core of the community.

“The events and networking opportunities have been invaluable in building relationships with local businesses, key stakeholders and potential advertisers. The support and resources provided by the Chamber have enabled us to stay informed about local economic trends and business needs, which in turn helps us tailor our advertising solutions more effectively. The sense of community and shared purpose among Chamber members has also reinforced our role as a trusted and integral part of the Hertfordshire business landscape.

Offering workshops and resources on the latest marketing trends and innovations can help us stay ahead of the curve. Advocacy for local businesses and providing platforms where we can share our success stories and best practices would also be beneficial. Additionally, support in navigating new regulatory changes and understanding their implications for our business would be invaluable.

“Offering workshops and resources on the latest marketing trends and innovations can help us stay ahead of the curve. Advocacy for local businesses and providing platforms where we can share our success stories and best practices would also be beneficial. Additionally, support in navigating new regulatory changes and understanding their implications for our business would be invaluable.”

Debbie has a host of tips for new members to take full advantage of their membership, the key one being to “actively engage” with events and resources.

“The more you participate, the more you’ll gain,” she adds.

“Networking is a powerful tool; building relationships with other members can lead to new opportunities and collaborations. Additionally, leverage the support and expertise available through the Chamber to help navigate challenges and grow your business. Lastly, be open to sharing your experiences and insights; contributing to the community can enhance your reputation and foster mutual support.”

If you would like to find out more about sponsorship for Heart Hertfordshire Hero Awards, the Hear & Now webinar or recruitment, please email: debbie.chadwick@communicorpuk.com