Hertford firm in UK launch of new printer range

A new series of top-of-the-line Japanese multifunction printers has arrived on the UK market with the help of a Hertford business solutions provider.

Aurora Managed Services, whose offices are on the Mead Lane Industrial Estate, has partnered with Fujifilm to bring the Japanese company’s Apeos series to Britain.

Fujifilm is the leading supplier of A3 multifunction printers in the Asia-Pacific region. The company’s technology already powers millions of office printers in other parts of the world, but until now Fujifilm-branded devices weren’t available outside its home region.

This British launch of the Fujifilm machines follows a successful introduction in Italy in March.

Taku Ueno, Senior Vice-President of Fujifilm Europe’s Device Technology Division, said: “It’s hugely exciting to be entering the European office printer market after our entry into the toner production printer business in Europe in 2021. We’ve had tremendous success in the last three years introducing highquality Fujifilm-branded production printers to the market, and the launch of our office printers is the natural next step.”

Aurora CEO Andy Moffitt added: “We pride ourselves both on the breadth of our product offering and the quality of the products and services we provide to our customers. Anyone with any knowledge of dry toner print technology, and the development of office printing solutions over the decades, understands the critical role that Fujifilm has played, and continues to play in that story.

“So, to now be able to work with Fujifilm directly in the UK is going to be of huge benefit to our customers – and is very exciting for us.”

Aurora is based in London and has offices in Hertford, Ipswich, Coventry and Blackburn. To find out more about the company, see aurora.co.uk.