Olympic success for Cheshunt nutrition specialist

Team GB athletes were supported in their gold-medal efforts in Paris by nutritional drinks and snacks supplied by a Cheshunt company.

VOW Nutrition was the first ever official nutrition supplier for a British Games team.

Founded in 2019 by Simon Stevens, VOW Nutrition has distribution contracts with more than 2,500 UK stores, including a deal with the largest retailer in Ireland, as well as overseas contracts which include two major supermarkets in Dubai.

Simon said: “We were immensely proud to collaborate with Team GB and enjoyed seeing our athletes’ success at the Paris 2024 Olympic Games.”

VOW Nutrition’s brand ambassador Matt Richards, who won gold at the Games for the men’s 4x200m freestyle relay and silver in the men’s 200m freestyle final, was one of many athletes to make the company’s products their preferred choice.

Currently powered by a team of three, VOW Nutrition has plans to move manufacturing to a nearby site in Broxbourne to centralise production, increase supply and hit sustainability goals, while also opening doors for other companies, bringing further opportunities into the Borough.

The business was one of the first to occupy Theobalds Enterprise Centre (TEC) following its opening in late 2023.

Simon added: “We love being based at Theobalds Enterprise Centre, with views from our office across to the White Water Centre which featured in the London 2012 Olympics. We are excited to see our company grow across the world in time for the next Games in 2028.”

TEC, one half of Broxbourne Enterprise Centres, is a business hub in the Borough of Broxbourne designed to help catapult small and mediumsized enterprises to new heights with all-encompassing facilities featuring modern and sustainable architecture as well as advanced IT infrastructure.

Leader of Broxbourne Borough Council, Councillor Mark Mills-Bishop said: “This is a great local business success story which we are all immensely proud of. Theobalds Enterprise Centre is one of two of its kind in the Borough, both created with the vision of helping local businesses flourish.

“To be able to witness the level of success resident company VOW

Nutrition has had is truly inspiring and undoubtedly reflective of excellent business support which effectively contributes to the growth of emerging businesses as well as the local economy.”