Legal Women February 2021

Page 27

LW Blogs

LW blogs

W

e publish blogs throughout the year so please contact us with ideas. We are now concentrating on career planning blogs so whatever your area of law please consider writing.

Mel Nebhrajani, Government Legal Department’s (GLD) Director of Litigation reflects on her experience as a woman in law. www.legalwomen.org.uk/MelNebhrajani.html

Shannett Thompson, Partner at Kingsley Napley and Chair of the BAME & Allies Network, explains her career path and gives tips for others. www.legalwomen.org.uk/shannettthompson.html

Alison Lobb, Managing Partner of Morecrofts, describes her career path and gives great tips to junior and aspiring lawyers. www.legalwomen.org.uk/alisonlobb.html

The Bebb Quartet, Initiated by four extraordinary young women, who took on the legal establishment just before the First World War. www.legalwomen.org.uk/bebbquartet.html

Susanna McGibbon, A government lawyer at the height of her career reflects on gender equality in the Civil Service. www.legalwomen.org.uk/susannamcgibbon.html

Alice Hughes, trainee, has some tips for anyone starting out in the Legal World. www.legalwomen.org.uk/alicehughes.html

Amber Melville-Brown explains her legal career path qualifying in both England & Wales and at the New York Bar. www.legalwomen.org.uk/ambermelvillebrown.html

From the Great Sprint to the Great Sandwich Career trajectory theory. www.legalwomen.org.uk/helenbroadbridge.html

You can find all the blogs on our website www.legalwomen.org.uk/blogs.html

Reach new clients with Clio + Google My Business W

hen looking for legal services, 57% of consumers search on their own, relying heavily on online search. This happens even more during recurring national lockdowns. Since Google owns more than 90% of the global search market share, having a Google My Business profile ensures you show up where today’s potential clients are looking – online. Meeting clients where they are searching is essential for lawyers to efficiently and effectively grow their business. Google My Business brings a professional presence to channels that your clients are already familiar with. Although having a Google My Business profile doesn’t mean you’re going to get a tsunami of leads overnight, it will help establish your reputation as a trusted business in your local community when you may not be able to meet clients face-to-face. As a leading provider of cloud-based legal case management software, Clio knows that having a reliable stream of clients coming through the door (even if it’s virtual) is essential for any firm to succeed. With Clio’s Google My Business integration, you can create and manage a free Google Business Profile for your firm from directly in Clio. This allows you to reach an untapped client pool. Having a Google My Business profile also gives search engines another “vote of confidence,” indicating that you are who you say you are. This makes search engines more likely to reward

your website with better results in their search queries, making it easier for potential new clients to find you. Finally, since reviews still reign supreme when hiring a lawyer, with over half of prospective clients saying they use internet searches and review sites to help make a decision, you need to make it easy for prospective clients by having reviews appear next to your Google Business profile. You can also increase those Google ratings by sending clients a review request link that’s specific to your firm. Be proactive by asking for a review from every happy client, so that if a negative review comes along, it’s far outweighed by the good ones. To learn more about how Clio can help you grow your law firm, visit www.clio.com/uk. ■ LegalWomen | 27


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Articles inside

London Legal Support Trust

2min
page 34

Eliminating Violence against Women: if not now, when?

6min
pages 28-29

LW blogs

1min
page 27

Farore Law on flexible working in the legal profession: our research and approach

3min
page 26

LW likes

1min
page 25

LW recommends

1min
page 15

Charity Mafuba gains insight to Lesley Wan’s motivation

4min
pages 8-9

LW Mission

1min
page 7

LW Editorial Board

3min
page 6

Welcome - Are we living-at-work or working-from-home?

3min
page 5

Dana Denis-Smith

8min
pages 24-27

Is the “end of the office” a “women’s issue”?

8min
pages 22-23

Flexible working in law; a tale of two experiences

8min
pages 20-21

Returning to work from maternity leave

7min
pages 14-15

Giving thanks for flexibility

4min
page 16

Gender-Equality and Economic Recovery

6min
pages 18-19

Careers Q&A

7min
pages 11-12

Improper Impact

2min
page 10

Miriam González Durántez

5min
page 17

Employers should be prepared to act in cases of domestic abuse

4min
page 13
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