Networking know-how

SMART WORKING

Networking know-how

There’s often a dread of networking and a misunderstanding of what it involves. Anyone can network, from a student to the most senior member of staff, regardless of their personal preferences for social interactions. The important thing is to find what works for you. We all have different commitments so for some it will be concentrating on building contacts through social media, others may prefer attending lectures or the ubiquitous networking drinks. Before deciding on the approach that suits you, it is worth thinking about what you want to achieve.

Networking motives

The key is to understand what you want to achieve from networking. What is your motive/reason for doing it – this is the long-term goal. Do not expect instant or even quick results.

Networking goals

Most people’s long-term goal is to build contacts in the legal profession, to get a job opportunity or develop new business from a networking event. For students the aim is often to widen your circle to gain more insight into the profession which in turn enhances your prospects. However, that will only happen if the short-term goal is achieved – the person you meet needs to remember you. Building a rapport is the first step – enjoy having a conversation and you may discover a way in which you can help each other. Keep it light-hearted.

If your aim and focus is just on the long-term goal (your motive/ reason), it is transparent and off-putting. The communication exchange may not be perceived as authentic.

Networking pressures

Networking is about building relationships with people and so takes time. Focus on being interested in the person you meet without any expectations. That takes the pressure off you, and they may feel more valued. The more authentic you are with someone the more genuine it will feel and so it becomes a more enjoyable experience.

Networking is everywhere

Opportunities arise in all social and professional environments and through various social media platforms. It can happen at any time and anywhere. For example, think about the people you already know and places you go: neighbours, member’s clubs, friends in different professions and industries and people you meet and have conversations with – these can all be networking opportunities that might set you off on a particular journey. And if not – that is fine too!

Networking tips

No-one is born a great networker. Those who are good at it and find it beneficial have often worked hard to realise what works for them and understand how different people work.

An acronym to help you remember some tips is ‘P.A.R.T.Y’ –

Here is how you can try and make your experience effective and enjoyable:

P = POSITIVE Do not call it ‘networking’ if you do not like that word. Attend events in person or online without expectations; meet some new people and see what happens.

A = ACTION Be pro-active. Take business cards or ask people for their contact details and always follow up. This can mean connecting through social media or by email.

R = RAPPORT Building rapport – this is evident when you are getting on with each other, subsequently it might be by interacting on social media or even meeting for a coffee.

T = TARGET Do your research and find out who will be there and who you are interested in meeting.

Y = YOURSELF Be yourself – it’s too hard work trying to be someone you are not.

If you are not sure where to start, students can ask at university if there are any resources (workshops, online advice etc) available. They can also find a mentor to help them get on the right track (see the November 2022 edition for more on finding mentors). For working professionals, you can always seek professional guidance. ■

Neeta Halai

Neeta Halai

Neeta Halai is a solicitor, author and artist. She provides training and coaching on communication skills and legal skills through her business New Heights Training www.nh-training. co.uk. She is the author of Skilfully Passing the Solicitors Qualifying Examination (SQE). She is also an artist with work exhibited in Central London in the Rolls Building (NeetaHalaiArt).