JCDecaux UK Colleagues take on the Lake District Challenge in aid of the British Heart Foundation

On Thursday, 11 July 2024, a group of JCDecaux UK colleagues tackled the Lake District Challenge to support and raise awareness for the British Heart Foundation.

The challenge was also undertaken in memory of Rob Wadsworth, a colleague and friend who was due to take part but tragically passed away in the months leading up to the Challenge. To honour Rob’s memory, JCDecaux screens at Manchester and Brentford displayed a tribute before the participants set off.

The journey began on Wednesday, 10 July, as team members departed from JCDecaux’s Brentford and Manchester offices. They headed to Cumbria, the home of the Lake District, in preparation for the challenge the following day.

At 4 a.m. on Thursday, 11 July, the team divided into groups to take on either the 5-peak or 10-peak Challenge. Starting in the village of Buttermere, those tackling the 5 peaks covered 9 miles, climbing a total elevation of 3,800 ft, while the 10-peak challengers ascended a total of 6,500 feet across 13 miles of varying Lake District terrain.

Dallas Wiles, Co-CEO of JCDecaux UK, on completing the challenge said, “The Lake District Challenge was a tremendous display of teamwork and camaraderie. I know from being there that the support and encouragement of all the participants made the task of reaching every peak much more doable.

Participating in memory of Rob and raising awareness for the British Heart Foundation gave the experience meaning and made me proud of the community we have here at JCDecaux UK. I’d like to commend everyone who took part.“

So far, the team has raised over £11,000 which is a remarkable achievement. This will support the British Heart Foundation’s groundbreaking research and mission to save lives.

Many congratulations to everyone who took part in this challenge.