64% OF BUSINESSES SAY THE LIVING WAGE HAS HELPED DIFFERENTIATE THEMSELVES FROM OTHERS IN THEIR INDUSTRY 75% OF BUSINESSES SAY THE LIVING WAGE HAS INCREASED MOTIVATION AND RETENTION RATES FOR EMPLOYEES 86% OF BUSINESSES SAY THE LIVING WAGE HAS IMPROVED THE REPUTATION OF THEIR BUSINESS 93% OF BUSINESSES SAY THE LIVING WAGE HAS BENEFITED THEIR BUSINESS NOT JUST GOOD FOR PEOPLE, GOOD FOR BUSINESS #LIVINGWAGE

In 2019, Hounslow was London’s second fastest growing economy with over £13bn of GVA a year, with the borough’s future economy set to be driven by innovation, technology and creativity. Businesses

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In Hounslow, there are only 32 businesses that are currently

Hounslow has the 5th highest proportion of residents’ jobs being paid less than the London Living Wage. Of all London boroughs, Brent and Enfield saw the highest proportions of residents’ jobs being paid most. The number of 16-24 year olds out of work and claiming Universal Credit in Hounslow is a third higher than before the pandemic. Not only that but young people are staying on it for longer - with over two in three (68%) remaining on Universal Credit for less than a year in January 2018, compared to just one in three (38%) in March 2022.

Like all areas, Hounslow’s economy has experienced dramatic changes over the last three years – owing to the pandemic, Brexit and the cost-of-living crisis. With inflationary pressure, real wages have declined. This has disproportionately impacted those who work in lower-paid sectors, over half of whom are already in ‘financial trouble’ or ‘only able to manage’. Income, along with the cost of essential outgoings and financial resilience, is one of the main factors that contribute to whether an individual is able to cope with high inflation (Institute of Health Equity, Marmot Review for Industry Business, January 2023).

Silvia del Corso from pinkCEO says:

“Getting accredited by the London Living Wage Foundation really stands you apart from other businesses in your sector. The accreditation gives a level of legitimacy to your business”.

Gautam Ladva from Ajar Technology says: