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Serious Pig

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Asif Musa

Asif Musa

During the Covid pandemic, George said they had to “pivot very quickly” as 50% of their client base was pubs. Thanks to a large number of shareholders and an emailing strategy asking for support for small businesses, Serious Pig moved away from being solely a B2B company and becoming more C2C, as well as continuing to supply Sainsbury’s and delis.

“We built a web shop and an Amazon store and asked our shareholders to buy from us direct,” said George.

good base and we are very happy here.

“The Chamber does an absolutely incredible job for West London generally and we are happy that the Chamber is promoting Ealing.

“There are a lot of small and micro businesses in Ealing that need access to support and input.”

Ealing Trailfinders

Ealing is the perfect spot for posh snacks business Serious Pig. Owner George Rice moved his 10-year-old business from Peckham to Acton Park Business Estate two years ago citing better transport links, as well as outgrowing their old base as the key reasons why.

Like some of the best business ideas, Chamber member Serious Pig was created following a chat over a pint about the need for “good snacks to enjoy with a drink”. Originally starting in Camden, it has grown to a 4,000sq ft unit at Acton Park and stocks a range of savoury snacks using high quality ingredients from its original Snackalami to vegan giant corn scratchings to its ultimate ‘pub in the post’ snack boxes range.

George found his current premises by having a look using the Google satellite service and found Acton Park Business Estate. He had a drive over to have a look, found an empty unit to let and decided it was the right move.

“It is expensive, but I choose to live and run a business in London, and it’s secure, clean and we have good landlords,” he said. “It’s a AAA business park.”

Although George and his wife and two children continue to live in Peckham, near where his old premises were based, he knew Ealing was a better site for the business.

“I needed better transport links and be closer to the M25 and M4 for both our suppliers and customers,” said George, who plans to move his family to Ealing later in the year.

“Traffic was always jammed at Peckham and we had grown out of the premises.”

“More and more people bought our products and liked them and we ended up having a record year during Covid.”

Serious Pig, which sells around two million packets of snacks a year, has eight full-time members of staff and takes on casual staff at spike periods during the year including Christmas and Father’s Day.

Koffee Klatch Ltd

It is exciting times at the headquarters of Chamber member KoffeeKlatch Ltd, the newly merged company of KoffeeKlatch and JLB Business Consulting. The Ealingbased companies joined forces in February to offer a wider range of services to clients.

KoffeeKlatch Ltd is a one-stop shop to support businesses of all sizes by providing a growing range of industry specific contracts and policies to ensure that business owners remain compliant, legal and stress-free. Jo Brianti, former owner of JLB Business Consulting and co-owner of Koffee Klatch Ltd with Annabel Kaye, said: “We’re staying in Ealing; both of our companies have been based in Ealing for some time.” Jo moved to Ealing almost 20 years ago and set up her own business eight years ago.

“My business took me all over as I have national and international clients and one thing we are hoping to build on going forward is taking on more local clients based in Ealing,” she added.

“It is a great location as it is very well-connected. It is close to the M4 and M40 and accessible via the District, Piccadilly and Central lines and the new Elizabeth line. It is a

Chamber member Ealing Trailfinders is a progressive and ambitious rugby club based at Trailfinders Sports Club in West London.

The club continues to excel on all fronts, with minis and juniors at all age levels, along with an established academy and women’s programme, with links to local colleges and universities that supply the next generation of rugby talent. The youth teams cater for children at all levels of ability and have players representing their respective county in all age groups.

The professional men’s first team competes in the Championship, the second tier of English rugby and continues to push towards higher honours. In recent years, the men’s first team has been at the forefront of the club’s development, navigating its way through the English rugby system from playing in the National Division 3 South in 2007/08, to being crowned the Championship and Championship Cup winners in 2022/23. This season the men’s first team has maintained its impressive success, currently positioned top of the Championship table, alongside securing its place in the

Championship Cup semi-finals. The squad plays fast, entertaining rugby and on current form looks destined to secure back-to-back Championship and Championship Cup titles.

Ealing Trailfinders Women, under the guidance of former England player Giselle Mather, are joining the Women’s Premiership in season 2023/24. Ealing Trailfinders Women will join the Allianz Premier 15s this September, a 10-team league featuring London opponents Harlequins and Saracens, alongside the likes of Exeter Chiefs, Bristol Bears and Leicester Tigers. Ealing Trailfinders Women will be based at Trailfinders Sports Club, with home fixtures taking place on the main stadium pitch, with a capacity of 5,000.

Combined partnerships with national and local businesses, the club’s main partner in Trailfinders Travel has enabled the thriving nature of the club over the last two decades with world-class facilities at Trailfinders Sports Club, a premier venue for sport, conferences, corporate days and weddings.

With the recent on-field success, combined with an exciting new chapter for women’s rugby, all efforts behind the scenes are focused on making Ealing Trailfinders the very best rugby club in the country.

To find out how partnering with Ealing Trailfinders can generate exposure for your business or brand, please contact Partnerships Manager Bill Miller via: bill.miller@etprm.com.

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