Councillors have celebrated the final concrete pour on a 100% affordable development of 304 apartments and houses in Woolwich

The topping out ceremony marked a major milestone in the construction of Trinity Park, which consists of 262 homes to be let at London Affordable Rent to local people on the Council’s housing register, with a further 42 homes available via shared ownership.

Of the London Affordable Rent homes, 175 are Royal Borough of Greenwich council homes, part of its 1,750 home Greenwich Builds programme, while the rest are Paragon Asra housing association properties. Each home will be built in accordance with the Future Homes Standard and will take into account upcoming changes to building regulations, through the use of sustainable technologies like air source heat pumps and solar panels.

One in ten of the homes are wheelchair adapted, and all meet or exceed the Nationally Described Space Standards.

Trinity Park is being built on the site of the former Morris Walk North estate as part of the Woolwich Estates regeneration project, which will create a total of 1,576 new homes. 677 will be made available at truly affordable rents to people on the housing register, while a further 167 homes will be shared ownership. The remaining 732 homes will be for private sale.

Leader of the Royal Borough of Greenwich, Councillor Anthony Okereke, said: “I am immensely proud of the role the Council has played in driving forward the partnership with Lovell and Paragon Asra, which is maximising the provision of affordable homes for those most in need in our borough.

“Once complete, Trinity Park will provide highquality homes for over 300 local families and individuals currently on our housing register. This is just one example of how we are delivering on our commitment to make sure everyone in Royal Greenwich has access to a safe and secure home.

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Planning your marketing will give you the sales boost you’re hoping for – and it’s not too late to start. Marketing and PR consultant Sarah Hawes from Izzy PR advises setting aside some time to plan your content – what it is and when it will be sent, so that you’re ready to go.

Target Audiences And Key Messages

“We look forward to seeing Trinity Park completed as part of a newly revitalised and re-energised Woolwich”.

Cabinet Member for Regeneration, Councillor Aidan Smith, said: “The Royal Borough of Greenwich had the highest number of new affordable homes started of any London borough last year, and developments like Trinity Park are a key element in our success at delivering affordable housing for all.

“Extensive landscaping will make for a thriving, green neighbourhood, perfectly complementing a newly revitalised and re-energised Woolwich, while our social value requirement means that the local community will further benefit from the building of these homes in the form of jobs, apprenticeships and more”.

Lovell Managing Director, Mick Laws, said: “We are delighted to see the next phase of this expansive project reaching this milestone and we look forward to delivering another high quality batch of homes for the people of Greenwich”.

Trinity Park will provide a mix of homes alongside landscaped communal areas, play spaces and parking, and will join Trinity Walk, a 684-home scheme completed by Lovell in 2021.

The Woolwich Estates regeneration will also benefit from £8m of Section 106 contributions to further improve the area, and the Council is working closely with Lovell to ensure that social value is provided in the form of employment opportunities for local people, with all jobs issued to Greenwich’s job brokerage service, Greenwich Local Labour and Business (GLLaB). For some months on the now-completed Trinity Walk development, this resulted in over 80% of those working on the site being Royal Greenwich residents.

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Social Media

Choose the best platforms – where your buyers will see you. Think about your target audience again – where are they? Online, offline, Facebook, Instagram, TikTok etc?

Use a mix of images and videos that show the product/service in action, used by the different target audiences, including the relevant key messages for each. Post demo videos, ‘how to’ information, flash offers and previous customer reviews.

WEBSITE

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If it’s not all there, you might lose them.

EMAIL MARKETING

Plan targeted campaigns – you will need to segment your audience for this to be really effective, so that you are telling the right people the right key messages.

Don’t tell all the people all the messages – you’ll start to look like you don’t know what they want. Plan a sequence, so that they are sent a series that makes sense, moving them closer to a purchase. Remove those who have already bought, into a different audience and send different messaging.

And always ask for a review!

Advertising

Digital advertising can be fairly instant, but print advertising needs to be booked asap –publications close to adverts 2-3 weeks ahead of distribution.

If there’s a place you want to advertise, think about it soon!

izzypr.co.uk sarah@izzypr.co.uk