Is your marketing message what your customers want to hear?

Have you ever seen marketing and wondered: ‘Why are they telling me that?’

It’s most likely because they haven’t stepped into their customers’ shoes to identify what the customer wants to hear. Instead, the focus is on what the business wants them to know.

Sarah Hawes from izzy PR, specialists in marketing and communications, suggests the following steps to make sure your marketing hits the mark:

Identify your customers’ problems, pain points and needs

What’s happening to make them look for help, a solution or a different way to do it? Concentrate on how real-life problems are solved, then craft your messaging to directly address those issues to interest them. Work out why your product or service solves their problems and needs.

If your product or service solves things for them, you have to let them know. When we speak to new clients, we are listening to find out why they aren’t doing their own marketing. If they don’t have time for their marketing, we explain how we can work with them to execute it on time every month.

Use plain English

Speak to your audience in language they understand. No jargon, nothing complicated or convoluted. Clear messaging is always more effective.

Point out the benefits

Share the features and tell them why they matter and will solve their problem, pain point or meet their needs.

Prove it

Use your reviews, case studies and usergenerated content (customers posting about your product/service on socials) to show potential or lapsed customers that what you’re saying, is true!

For more information, visit www.izzypr.co.uk