How to use LinkedIn for business – get started or use it more!

LinkedIn is the ultimate contacts book for businesses. If you are selling products or services, growing your business, increasing your network, looking for suppliers, going to networking events or are in a competitive industry, LinkedIn should be a social media platform you get to grips with.

Sarah Hawes from Izzy PR gives her tips.

Complete your profiles

Fill in absolutely every box in your profile and also add the images – a branded background one and a headshot.

Post regularly

Post a mix of what you do, client work, reviews, staff news, company news, successes, client wins, awards, and educational tips. Share others’ content if relevant.

Add an article

Showcase your knowledge on a particular point, to educate, show your expertise and answer a question.

Write a regular newsletter

Reach a subscribed audience regularly, with your expertise and knowledge. Invite people to recommend you

Ask clients and peers for recommendations so that others are influenced by them in choosing you.

Interact

Reply to comments on your own posts and comment on others’ posts, connect with people you meet, accept relevant connection requests and message them to find out what they do and who for, then let them know what you do too.

You never know where it will lead.

Sarah Hawes