Five business benefits of filmed podcasts

Podcasts offer a lot of benefits to businesspeople and entrepreneurs, and what’s more, they can be a lot of fun.

Here are five benefits of getting involved:

1. Shareable content

You generate instantly shareable content, which can range from the podcast in its entirety to soundbites to cover certain nuggets of information for your audience.

2. Industry respect

It can take time to build up clout in your industry, especially if you lack time to network in person. But podcasts are a fast way to be heard amongst your industry audience – and you gain captive interest in the process. Appear on the right podcasts, show your knowledge, and contribute to the debate, and you’ll rapidly gain respect and clout amongst your peers.

3. Simplicity

Podcast appearances are quick and easy, and they have an immediate impact too. What could be simpler than having a relevant conversation with a fellow industry professional and growing your reputation and brand in the process?

4. A platform pitch

A filmed podcast is a natural way of offering you a pitch for your brand’s offer. This is the perfect opportunity to really sell what you do and offer in a compelling, immediate, and highly relevant way.

5. Podcasts are enjoyable!

Podcast hosts are skilled interviewers, and they know how to make the experience fun and enjoyable. A great podcast is filled with rich content, humour, engaging conversation, and plenty of energy, so you can enjoy the experience of your host and allow your contributions to be expertly guided for the best possible result. Podcast recording is a lot of fun! Which reasons will encourage you to guest on a podcast this coming season?

See the full list of Brilliant Businesses podcasts at www.brilliantbusinesses.biz/podcasts