Customer data is the core strength of your business

Autumn is here, and it’s a time to slow down after the busy summer: eat well, exercise, look after yourself, be mindful, get in shape and build inner strength. Businesses can also build inner strength, and their superpower is their customer data.

Chamber member Angela Hall, director at The Insight House, says: “When we work with new clients, we view their customer data as the gold in a treasure chest, we just lift the lid and dive straight in. Everything in your business can be built around what the data tells you, from what products or services to promote to which customers, how to communicate with your customers and even the frequency, language and channel of that communication.”

Only a fraction of data held is usually used by companies – but understanding what gems lay hidden, and how to tap into their value, will give real opportunities for strategic growth and competitive advantage.

Angela adds: “Once this core strength has been built, your efforts will result in better ROI, brand reputation, customer satisfaction, and longer customer lifecycle.

“Businesses are collecting data all of the time – this is the fuel that brings insight and clear strategy to your business decisions and impact towards your goals.” insighthouse.co.uk