Three reasons to use your customer data for marketing

Every business holds customer data – if you sell, you hold data. You know what goods and services have been sold, and who to.

If you take the time to keep good records and segment your customer data (which you can do yourself or get some help in for) what you find out can be used to make your marketing more effective, whilst at the same time, growing your brand, reputation and market share.

Sarah Hawes from Izzy PR gives three reasons to use customer data for marketing, and now is a good time to think of it if autumn and Christmas are busy times for you.

Personalised, targeted messaging is the most effective

An organised customer database means you can tell the right people the right things –incorrect information can be damaging to future sales and your customer relationship. Worst case scenario, they move to a competitor and never spend with you again.

Personalised, targeted messaging will be more effective, building brand and sales.

Cost-effective marketing

Acquiring new customers is more costly than marketing to your existing ones, plus you have the added bonus of customer insights to get the marketing right. For example, you don’t need to tell a regular customer about a product if they buy it regularly – tell them about something else.

Focus on retaining and upselling to existing customers, who are already familiar with your brand, reduce the cost per acquisition and increase the lifetime value of your customers.

Improved customer retention

Remind your customers who you are, what you sell, your values and your news, to build a strong customer relationship. Keep it relevant, of value and consistent to make sure their next sale, recommendation or brand endorsement is for you.

izzypr.co.uk

London Gatwick contributes £515 million to Kent economy in 2023 and supports landmark delegation to attract investment into the region

Research conducted by Oxera reveals London Gatwick generated £5.5 billion for the UK economy and supported more than 76,000 jobs in 2023. In Kent, London Gatwick supported 7,220 jobs and generated £515 million in GVA for the economy.

From 21-23 May, London Gatwick led and cofunded a delegation to UKREiiF, the UK’s leading investment event. This delegation, under Invest Gatwick Diamond, united local authorities and private sector affiliates from Kent, Sussex, Surrey, and South London, connecting with over 10,000 global investment decision-makers. Partners, including Invest West Kent, met with investors and developers and promoted the region’s many strengths.

Alison Addy, Head of External Engagement and Policy at London Gatwick, contributed to a panel discussing the success factors of Airport Economic Zones (AEZs) worldwide. London Gatwick is actively exploring the opportunity to establish an AEZ to draw inward investment and benefit the regional economy.

For further insights, the ‘Local economic impact of London Gatwick report’ can be accessed at www.gatwickairport.com/economy

London Gatwick develops comprehensive Supply Chain Strategy to enhance Capital Investment Programme

London Gatwick has developed a Supply Chain Strategy to align future frameworks to its Capital Investment Programme. Over the next six years, the new Construction Frameworks will enhance facilities and services, including construction works, design services, and surveys.

To ensure the airport has a capable, engaged, and strong supply chain to respond and deliver the associated works, the Supply Chain team have developed an ‘Expression of Interest Survey’ for businesses working in construction-related industries. This will enable the airport and its contractors to promote future indirect opportunities to work with Tier 1 framework suppliers on relevant projects in 2025 and beyond. Whether you have previously delivered works directly to London Gatwick or not, or supported within our supply chain, the airport wants to hear from you and understand the range of capabilities that local and regional businesses could offer.

Please visit www.smartsurvey.co.uk/s/IPI3GB/ to complete the expression of interest survey.