Manage market unpredictability in 2024

The only thing you can predict as a business owner is that the markets are unpredictable.

In 2024, continued recessionary concerns are expected to linger over the UK and the eurozone, whereas in the US, there continues to be expectations for the economy to have a soft landing. This combined with both the Bank of England and the European Central Bank possibly looking to cut interest rates in an effort to aid economic growth, while the Federal Reserve (in their battle against inflation) has the option to keep rates higher for longer. This will give markets reason to favour the US dollar over both the pound and the euro.

These factors, along with the potential for global risk appetite to fall, will all likely contribute to a difficult trading environment for 2024. You can’t control these factors - but you can control how you manage unpredictability and protect your business.

Ashley Salisbury, Senior Sales Manager at Equals Money, added “For the remainder of the year, it’s vital for businesses of all sizes to consider their finances, including how you manage volatility and take care of your company. As strategic members of the WCNW Chamber, Equals Money is here to keep you up to date on key economic movements and the potential impact on your business.

“I would be happy to discuss how Equals Money can assist with our portfolio of competitive exchange rates, FX hedging, and more, so you can spend less time worrying about rates and more time growing your business as we enter the