Websites and Your Visitor’s Journey

Within increasingly competitive markets, how can your business stand out? What can you do to keep your website visitors safe and engaged, when the aim of the game is to convert visitors to clients?

With the average time spent on a website being as little as 4 seconds before a website visitor decides to stay or leave, user engagement is the key to success!

Key Points to Consider:

n Ensure your demographic likes the look and feel of your website n Include calls to action (Ask us a question, download a FREE Factsheet etc) on every page n Ensure your website navigation is logical, straightforward and easy to use n The website MUST be mobile responsive otherwise Google will penalise you n If possible, add FAQs – these are a great selling tool! n Investigate analytics tools as these show the number of visitors, their path on your website and where they left so you can fix this n If you add blogs, make sure that they are up to date n If you have links to social media platforms, ensure the links work and these too are up to date

Stay Safe Online

We should all be aware that online security is essential and, as this is your website, it’s your responsibility to keep your website safe for your visitors: n Ensure your SSL certificate is in date, if it’s not, Google will highlight your website as not secure n Add 2 Factor Authentication so you receive a text to your mobile phone to login n Ensure your hosting company backs up your website regularly

“Websites are a window to your business. A successful website isn’t just about it looking great, it’s also a tool to do a job, so make sure this comes across quickly, as it is an integral part of your sales function.

Websites can be transformative, so invest the time and the resources to get it right and reap the rewards!”

Have any questions about how your website can be improved, please email paul.verinder@e2e-integration.co.uk

Update and repurpose existing content

Creating new content is great for marketing, but it does take time and sometimes money, to get it right. A great timesaving exercise is updating existing content to make it even better, rather than always starting from scratch. For example, if you have a blog post on your website that already drives visitors via search engines, updating and expanding the piece to take its usefulness to the next level can make it even more effective. Amplifying it by using little snippets on social media can also give the content a different dimension and appeal to a new audience. You can create eye-catching visuals and even videos on aspects of the blog content to spread reach further.

Use free or cheap marketing tools to save time & effort

Marketing tools are designed to take some of the hassle out of certain marketing tasks. While a free graphics platform will never replace an experienced graphic designer, it can help you create quick social media visuals in minutes. An AIpowered proofreading platform can’t tell you whether the content you’ve written matches the brief, but it can tell you whether you have made any spelling or grammatical errors. Our favourite free (although they also have paid plans to unlock more features) marketing tools include: n Canva – for designing anything from social media visuals to presentations and posters n Grammarly – for proofing your written content n Mailchimp – for quick and easy email marketing design and sending/tracking n Trello – for project management and planning

Leverage user-generated content (UGC)

If people are talking about your brand or business online and on social media, then you can leverage this for the benefit of your business. Share happy customer content on your socials, add reviews to your website, and survey customers to generate useful stats to share and help them become brand advocates.

If you’d like cost-effective help with your marketing strategy, Umbrella Marketing Team can help!