Together, We’re Well Connected From Milkman to Action Man

If you happen to come across a Unigate Milk Float trundling around the roads near Chester, there’s a high probability Ian Traynor is driving it.

Ian harbours a deep affection for these early environmentally sustainable electric vehicles, owning two milk floats, with his 1960 Unigate liveried model being his favourite. Beyond his passion for milk floats, Ian Traynor is a highly respected figure in the business community, serving as a Non-Executive Director, Board Advisor, Employee Ownership Expert, Mentor for Business Owners & Directors, and an authority on Business Exit Strategies and Growth Management. Since joining the Chamber in 2017, Ian has dedicated himself to supporting businesses across the Northwest.

Ian invested time and money last year to enhance his branding and marketing despite his busy business support schedule as a non-executive director and business mentor. This included filming new videos in and around Story House in Chester with fellow long-term Chamber member Richard Dawson, a Digital Marketing Coach, helping to reshape Ian’s digital marketing strategy. Peter Ewan of HeelHeadover Productions in Wrenbury then took the helm in producing

TOGETHER WE’RE WELL CONNECTED

This feature showcases members that have connected, collaborated and worked with each other, highlighting how their membership with the Chamber has helped them build relationships and opened new doors for their businesses.

Does this sound like you? If so, we’d love to hear your story! Get in touch via info@wcnwchamber.org.uk.

and directing the video content.

Richard and Ian met at a Chamber Event in 2018 at the Cheshire FA and started working together on Ian’s Digital Marketing shortly after. Ian says, “I’ve met a lot of useful contacts through the Chamber, and it’s an invaluable part of my marketing strategy. I meet many potential clients, other professional services members who can introduce me to businesses looking to grow and thrive, and consultants like Richard who can help me grow.”

Richard says, “Like Ian, I meet a lot of potential clients and great supply ‘partners through my Chamber membership. Ian is so passionate and focused on helping Business Owners grow, and I love seeing the journey he takes his clients on.”

Ian’s video series, centred around his ‘Think Plan Do’ framework, showcases his innovative approach to fostering sustainable business growth. He likens his methodology to the operation of a milk float doing its daily rounds, symbolising the delivery of fresh ideas and perspectives to businesses, much like the milk float delivers fresh milk and other dairy products to doorsteps.

“It is wonderful to see the relationship that has developed between Richard and Ian after they met at a Chamber event six years ago. It is a testament to both of them that they are still collaborating and working on innovative projects and we are delighted that the Chamber has played a small part in their journeys,” said Jennifer Kennedy, Head of Membership at WCNW Chamber of Commerce.

You can find out more about Ian’s innovative framework by watching his video series on YouTube https://www.youtube. com/@iantraynorofluminateventur3175 or connecting with him on LinkedIn https://www.linkedin.com/in/itraynor/