A Chamber connection leads to a thriving partnership

You never know where a chance meeting at a Chamber of Commerce event might take you. A simple introduction can spark collaborations, new opportunities, and lasting professional relationships.

For Karen Jones and Ellie Lloyd-Jones, a shared passion for coaching and the well-being benefits of nature led to an exciting partnership. Their connection began at a Chamber Sales Club session in September, hosted by Sales Geek, Aaron Sussex. What started as a conversation about coaching quickly blossomed into something much bigger. At first glance, a Business Development Manager in the chemical manufacturing industry and a nature-based coaching entrepreneur might seem unlikely partners. However, alongside her corporate role, Karen is also an experienced coach who recognises the impact of outdoor conversations, making their connection natural.

Ellie founded Elevate Netwalking in 2023, combining her love for coaching with the outdoors. Elevate Netwalking merges coaching with the proven benefits of movement and fresh air, creating more dynamic and impactful conversations. The brand also has a strong commitment to giving back, donating 10% of ticket sales to a charity chosen by each ambassador, and promoting sustainability by respecting the natural spaces it uses. Inspired by Ellie’s commitment to supporting others through outdoor coaching, Karen was eager to expand Elevate Netwalking into North Wales. Joining the growing brand already established in Cheshire (Delamere Forest,

Bickerton Hill) and Cambridge, Karen is excited to bring Elevate Netwalking’s outdoor coaching to North Wales, aligning with her passion for increasing the accessibility of coaching for personal and professional growth.

This partnership, born from a Chamber of Commerce event, showcases the power of networking and shared values.

Karen shares her excitement: “I’m thrilled to join this fantastic team and help bring Elevate Netwalking to Wales. These events align with my passion for outdoor coaching, and I look forward to hosting sessions for business professionals in such a beautiful setting. It’s incredible to see people explore their strengths, overcome challenges, and gain clarity about their future.” Karen’s charity partner will also be another Chamber member - Wilderness Tribe, which is another fabulous connection made possible through the Chamber.

Ellie adds: “Karen brings North Wales to the Elevate Netwalking map and joins Mike Mair in Cambridge and me in Cheshire, expanding our mission to make coaching walks accessible to more people across the UK. I’m excited to have Karen on board and can’t wait for people to experience her walks!”

Karen will host Elevate Netwalking sessions at Loggerheads Country Park, Denbighshire, starting in March.