MAKING A POSITIVE IMPACT WITHOUT LEAVING A NEGATIVE LEGACY

Colin Reader, founder and managing director of MSP Global

As businesses continue to seek new ways to reduce their environmental impact, they are increasingly turning to digital event technology to support their goals and drive growth through innovation.

Virtual and hybrid events, live streaming or mobile studios all provide low-carbon options for organisations to update their wider teams, communicate with existing customers and attract new connections without the environmental impact of traditional events.

Why ask hundreds of employees from across the country to converge on a single location when you can deliver the same impressive, professional update from your headquarters and they can save the time, environmental impact and cost of travel? Plus, it takes less resource to arrange and you can do it with greater regularity, while also including a wider and more equitable range of team members.

At MSP Studios, we regularly work with clients to do just this. For example, we helped Matalan host an all-employee event for more than 13,500 people from around the world that was live streamed with a full recording option for those who weren’t able to join live for any reason. It was hugely successful and left their teams feeling energised and more engaged.

Part of this work involved providing a mobile studio set, which is another great way to deliver a professional virtual event. They can be built on location, typically at a company’s head office, and by adding staging, printed graphics, LED video wall, furniture or a SAT truck for a secure uncontended connection, businesses can ensure their event is broadcast with less than a second’s delay.

Similarly, there is growing demand for broadcast and production units for location shoots that can be used at any time or location to create a bespoke studio experience. We are working with numerous clients in the build-up to Eurovision as businesses seek new and innovative ways to reach their audiences around an exciting global event.

Another benefit of virtual and hybrid events is the opportunity to collaborate with partner organisations, both domestically and globally, without the capacity or logistics restrictions of traditional events.

With ever-increasing awareness of our shared responsibility to tackle climate change, the appetite for digital solutions to physical challenges is likely to grow even stronger.

GAIN TRAIN AND RETAIN: THE POWER OF VIRTUAL INDUCTIONS

As you are already aware, during the last few years there has been a massive shift in the employment market with a huge rise in resignations and career changes. As remote work grows in popularity and geography no longer factors into hiring, it has become increasingly difficult for employers to recruit and retain staff. Additionally, many industries are facing a talent shortage, skills gap and quickly need to address their carbon footprint.

Most importantly, a hybrid, bespoke and interactive virtual platform be used throughout the onboarding process alongside or in replace of existing training aides to allow you to train your staff more effectively. Through the use of innovative 3D training platforms and video technology, new recruits can build their understanding of your business from any device, at any time.

• Increased productivity across your workforce

• Reduced training costs

• Easy integration into your current induction process

• A positive boost in recruitment and retention of staff

• Reduce carbon footprint

• Improved workplace safety

Employers are now reevaluating the best practices to help attract the right employees into their industry and are looking for creative ways in order to stand out in the recruitment process.

Through the use of innovative, virtual platforms, employers can build interest, increase awareness, attract new hires and train staff. Videos can be used on your job page to highlight your company culture, presented at job fairs, and shared across your social media platforms.

This tool is perfect In industries such as manufacturing, engineering, construction and maritime. Custom virtual training solutions can be used to prepare new hires for their environment and provide a higher confidence in performing duties safely and truly set the standard across your organisation.

Implementing engaging and immersive training solutions has many other benefits, including:

It is now more important than ever for organisations to provide an effective learning experience from the start. A well designed and immersive virtual induction programme creates an engaging and enjoyable experience for new employees and reflects positively on your business.

If you are interested in learning more about how virtual training tools can help your organisation, get in touch: georgiaflynn@hi-impact.co.uk. Or find out more at www.hi-impact.media